imagine if?€¦ · imagine-if? insights grooming craft & origin with the resurgence of the...
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Imagine If?Grooming
A snapshot
Audit
What’s going on in the category? What’s are the opportunities?
Imagine If?!
What’s are the consumer trends?
Insight
Audit
Imagine-If? Audit Grooming
Men in-storeA bewildering product choice between two brands and their various sub-brands. Each encourages us to trade up within their brand with the most valuable systems within easy reach and disposables at floor level.
Boots, Cirencester
Imagine-If? Audit Grooming
Women in-storeMirrors the men’s trade-up layout and a hanging wall of pastel packs, beauty product language and product innovation. Venus stands out.
Boots, Angel
Imagine-If? Audit Grooming
G.F. Trumper, Mayfair.
BarberamaIn the UK, barbers are growing in number offering ‘beard management’, man time and an authentic experience.
Insight
Imagine-If? Insights Grooming
RejuvenationMen feel transformed from caveman in the morning to looking and feeling their best. A regular routine which many don’t enjoy.
Imagine-If? Insights Grooming
ReinventionYounger males especially like to reinvent through hair styling (head and face) reflecting fashion trends and their own personality.
David Beckham’s changing facial hair
Imagine-If? Insights Grooming
Craft & OriginWith the resurgence of the traditional haircuts and facial hair styles, authentic barber shops are popping up all over the place.
Ted Baker’s Ted’s Grooming Room, Holborn.
We are looking for products and brands that are real, authentic and honest, because we know how they are made and where they have come from.
Imagine-If? Insights Grooming
No TaboosMen don’t worry about taking their products into the gym changing room.
Imagine If?!
Imagine-If? Insights Grooming
Antibacterial gel pad
Antibacterial• An antibacterial strip in the plastic cover of the disposable
razor will keep the blades sterilised.• Keeping spots at bay.
Imagine-If? Insights Grooming
SHAVE CO.MEN
8 REPLACEMENT BLADES
150POINTS = free razors
1000 points
Loyalty Club• Points are accrued with every Shave Co. branded product.• Points are then redeemed on other Shave Co. products.
Imagine-If? Insights Grooming
SHAVE CO.BLADE RECYCLING BAGSend your used blades to us for recycling.
Sustainable• Return your old blades to Shave Co. for recycling.• Safe disposal.
• Environmentally responsible.• Envelope included in blade refill packs.
Mike LeahyPlanning Director
70 Rosebery Avenue London EC1R 4RR
p: +44 (0)20 7713 1337m: +44 (0)7855 950 786e: [email protected]
www.brandpoint.london
Thank You