imagine indonesia: engaging with the potential e-commerce market
DESCRIPTION
A glimpse about Indonesia e-commerce picture and challenges till today.TRANSCRIPT
Engaging with the potential e-commerce market
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21.3%50.63
57.5%
136.61
13.795.8%
13.075.5%
19.948.39%
3.591.5%
Number of peopleIn million
2012244 million
2011241 million
2010237 million
in 50 million
Population
About Indonesia
Source: BPS-statistics Indonesia, Ideasource
GDP per capita
2010 2011 2012$2.974 $3.469 $3.848
2011
2010
2009
2008
2007
78%
Mobile vs Internet users
Internet Demographic
22.8%
65%
18%
58%
13%
54%
11%
35%
9%
Mobile subsc. Internet users
19%others
64%Internetcafe
48%Mobilephone
25% At home
18% At office
Place of Access
Top Cities Internet Penetration
Jakarta 44%
Medan 40%
Palembang 36%
Botabek 33%
Bandung 33%
80%15-30yrs
Internet users
Mobile internet vs Internet users
57%Users
90%prepaid
Mobile subscribers
48%
Mobile internet growth
Source: Ideasource, Yahoo TNS Index 2011, The Jakarta Post, JANA
“Internet café going to lose their customers as opposed to mobile internet becoming a trend”
Online Transaction
20142013201220112010
Growth of online transaction and trend analysis
In m
illio
n U
SD
N o
f transa
ction (in
millio
n)
Transaction value No. of transaction
11300 10.743
$290
$205
$133
$72
$34
8.19
6.051
3.588
1.873
Source: Ideasource, Mastercard, TheJakartaPost
TheJakartaPost:
“The research also found a 100
percent increase of online trade
in 2011 compared to last year”
MasterCard Online Shopping
survey reported during Dec
2011 until Feb 2012, there is
57% users doing e-commerce in
Indonesia
E-commerce Demographic
e-commerce1%
10%
25%26%
38%
How they use
What they bought on
Price comparison and buying offline
Producs searched and buying offline
Surfing products and pruchasing
less more
There are
online buyers willing to pay for CLOTHES
>50%
shoes personal care & acc bags
gadget books dvds
Source: E-commercefacts
Survey conducted over 500 respondents with result 45% is willing to use internet for e-commerce.
Payment Method
Bank Transfer
Cash on Delivery (COD)
Credit cardMost online buyers prefer to pay using wire transfer and cash instead of other platforms.
Paypal
E-payment*
THE WAY THEY PAY
“Ideasource study reported as much as 70% of online transactions in Indonesia are still paid with money transfer” (techinasia)
Source: TechinAsia, Indotelko, Ideasource
*Doku, Unik, Indomog, Kaspay, iPaymu, Inapay, Klikpay
E-commerce Places
IDEA: Indonesia E-commerce Association
Indonesia e-commerce is entering a new phase with some
e-commerce initiatives form Indonesia E-commerce
Association (IDEA) on May 3rd, 2012.
Active members: Berniaga.com, Bhinneka.com, Blibli.com, Dealgoing.com, Gramedia.com, Kaskus.com,Multiply.com, Plasa.com, Tokobagus.com, Tokopedia.com
Source: Idea
E-commerce Regulation
Indonesia government administers any
e-commerce activities under “Electronic
Information and Transactions Law”
Number 11 of 2008.
Indonesia version can be downloaded here:http://www.lipi.go.id/intra/informasi/1250035982.pdf
Source: Kompas.com, Kontan
Global e-commerce
players target Indonesia
market
GREE To Invest 2 Billion Yen in SEA Start-ups, 1 Billion Yen in Indonesia (Nov 2011)
Source: Techinasia, Infobanknews, Detik.com
PT. Midtrans a join venture company formed by Veritrans, Netprice.com and PT. Mitratama Grahaguna (Jun 2012)
Chinese Internet Giant Tencent Eyes Indonesia Market (Mar 2012)
CyberAgent ventures oversees investment in Indonesia and the region (Dec 2011)
Rebright Partner and Corfina Group launched Batavia Incubator, as platform for internet and mobile based start up (Jul 2011)
Telkom agree to form joint venture with eBay to save Plasa.com (Apr 2012)