imagineering transitcaltransit.org/cta/assets/fall conference/2013/ppts/operations/ops … ·...
TRANSCRIPT
![Page 1: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/1.jpg)
Imagineering Transit October 17, 2013
![Page 2: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/2.jpg)
Regional Fare Structure
• Major fare increase in 2008/09 • On-going fare simplification effort
• Fare ordinance consolidated under MPO
![Page 3: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/3.jpg)
![Page 4: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/4.jpg)
Special Event Fares
The Challenge 250+ special events per year New customers for every event Ticket-buying experience MTS special event ticket sales
![Page 5: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/5.jpg)
The TVM Experience
![Page 6: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/6.jpg)
Solutions
![Page 7: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/7.jpg)
Can we imagine an easier way?
• Conference vendors say yes! • Mobile advantages • Off-the-Shelf solutions • Procurement process • Fare ordinance magic bullet
![Page 8: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/8.jpg)
Costs
• No upfront costs • $5.50/ticket • Vendor gets commission • Marketing
![Page 9: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/9.jpg)
![Page 10: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/10.jpg)
How it works
Download app
Buy Tickets
![Page 11: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/11.jpg)
How it works
Select Ticket(s)
Enter Payment Details
![Page 12: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/12.jpg)
How it works
Verify transaction
Activate ticket
![Page 13: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/13.jpg)
How it works
Color and clock
Barcode
![Page 14: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/14.jpg)
Stadium Experience
![Page 15: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/15.jpg)
Marketing
![Page 16: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/16.jpg)
Results • Soft launch
at SDSU • Chargers • Marketing
that works
![Page 17: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/17.jpg)
2007 First mobile ticketing app
![Page 18: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/18.jpg)
2008 UK eTicketing Standards
![Page 19: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/19.jpg)
50% of UK Rail
![Page 20: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/20.jpg)
Key UK Deployments Major mTicket rollout across
UK’s most important intercity mainline.
Launched UK’s first ever mobile rail ticketing app in 2007.
Provide mobile ticketing apps for Scotland’s nationwide rail
services.
Innovative system to add seat bookings to
mTicket up to 10 mins before departure.
100% of advanced fares available as mTickets.
mTickets supplied to one of North England’s most innovative rail
carriers.
Provide mobile apps to the UK’s
busiest rail network.
Mobile apps supplier to one of the largest and most complex rail networks in
UK.
Group-level strategic partnership
supplying all of First’s UK rail
companies.
Provide mobile train ticketing to one of the UK’s top three mobile network
operators.
Developed mobile ticketing for the
UK’s leading train ticket retailer.
Mobile ticketing provided to UK’s fastest growing independent rail ticket vendor.
![Page 21: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/21.jpg)
MBTA mTicket Commuter Rail & Ferry Ticketing App
![Page 22: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/22.jpg)
MTS mTicket
![Page 23: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/23.jpg)
$85 Million Annual Mobile Fares
![Page 24: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/24.jpg)
Cost
![Page 25: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/25.jpg)
25
Complexity
![Page 26: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/26.jpg)
Maintenance
![Page 27: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/27.jpg)
Ticket machines can’t be everywhere
![Page 28: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/28.jpg)
Can I do this with my phone?
![Page 29: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/29.jpg)
Masabi Overview
Smartphone = Self-Service
![Page 30: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/30.jpg)
Smartphone Adoption is Growing
![Page 31: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/31.jpg)
People are increasingly using their phone to pay
![Page 32: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/32.jpg)
Can we put a vending machine on the phone?
![Page 33: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/33.jpg)
Make Transit More Accessible
![Page 34: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/34.jpg)
Reduce Cash Transactions
![Page 35: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/35.jpg)
Revolutionize the Customer Experience
![Page 36: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/36.jpg)
Enhance Flexibility
![Page 37: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/37.jpg)
Reduce Costs
![Page 38: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/38.jpg)
Validation
Validator Application
![Page 39: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/39.jpg)
Scan Responses Validation
![Page 40: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/40.jpg)
Masabi Overview
![Page 41: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/41.jpg)
Masabi Overview
![Page 42: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/42.jpg)
Masabi Overview
Back-Office
![Page 43: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/43.jpg)
JustRide Hub Web-based unified agency User Interface
Ticket, Station and Route Configuration. Sales and Ticket usage reports. Customer service application.
Integration points for existing systems eg GTFS
Masabi Overview
![Page 44: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/44.jpg)
System Dashboard Masabi Overview
![Page 45: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/45.jpg)
Sales Trend Data Masabi Overview
![Page 46: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/46.jpg)
Sales Trend Data Masabi Overview
![Page 47: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/47.jpg)
Customer Segmentation Masabi Overview
![Page 48: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/48.jpg)
Live Sales Data Masabi Overview
![Page 49: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/49.jpg)
Manual Fare Set Up Masabi Overview
![Page 51: Imagineering Transitcaltransit.org/cta/assets/Fall Conference/2013/PPTs/Operations/OPS … · Stadium Experience . ... Launched UK’s first ever mobile rail ticketing app in 2007](https://reader034.vdocument.in/reader034/viewer/2022052015/602d5665f41ede6c71487098/html5/thumbnails/51.jpg)
The next big thing