International Management

Case Study - Ryanair

Indra Beurskens

Ida Soesanti Sally Meng

Yvonne Wang

Sunil Suren Zhen Zhang

Case Question 1.1

1.What functions is Ryanair performing?

•Simple fleet

•Secondary Airports

•Excellent turnaround time

•Simplified operations

•Efficiency of cabin staff

Case Question 1.1

2. What did ‘management’ contribute to the growth of the airline?

•The Gulf War in 1990

•Cut down on the frills to save costs

•Services were no longer available for free

•Ryanair turned into a budget-airline

Case Question 1.1

3. Give examples of three points at which managers changed what the organization does and how it works.

•New flight routes

•Online booking system

•Deal with Boeing

Case Question 1.2

1. Which of Mintzberg’s management roles can you identify being exercised in the latest stage of the Ryanair case?

•Monitor

•Entrepreneur •Resource allocator

•Negotiator

Case Question 1.2

2. Decide which two of the roles are likely to be the most critical in the next stage of the company’s development, and explain why.

•Entrepreneur

•Negotiator

- collect, plan and execute

- attract and convince

Case Question 1.3

1. Which aspects of the external general environment have affected the company?

•Airport operators

•Aviation authorities

•Airport authorities

•EU Commission

Case Question 1.3

2. How has the company affected these environments?

•Simple budget-oriented approach

•People can travel more often

•Travel abroad at lower rates

Questions ?