imbee corporate deck v3a2 marc_4.key
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TRANSCRIPT
Table of Contents
• What is Imbee?
• Imbee - Safety First
• Why Imbee?
• Why Partner with Imbee?
• Original Programming
• Event Marketing
• Social Network
• Gaming
• Contact info
What is Imbee?Imbee is a safer, social networking and media site created specifically for 8 to 14 year olds. Imbee offers the ultimate “mash-up” for Tweens and is destined to be the #1 online social networking, media, and gaming destination.
• Access to over *200,000 Imbee Tween users • Cutting-edge, social-networking technology • A dedicated space to meet other Tweens in a safe social and environment• The ability to interact with exclusive and innovative original short-form
programming. All produced in HD• Sneak peeks at one-of-a-kind experiences at Hollywood premiers and
events• Special “behind-the-scenes” look at shows and festivals• Unique apps and a chance to play state-of-the-art online games with
friends across the globe• Music and ringtone downloads
*Current marketing efforts and strategic alliances, forecast a 200 percent user growth by fourth quarter , 2011
Imbee offers:
Pop sensation WILLOW SMITH defied her parents' orders to avoid social networking sites - so mum JADA PINKETT SMITH confiscated her computer for a month.
Imbee - Safety FirstFor security and COPPA compliance, Imbee requires identity authentication via a credit card from a parent or a teacher. Once a parent authorizes a userʼs account, the user will have full access to the features on the site. From there, Imbee has built-in security settings that allow the parent to set age-appropriate parameters related to the userʼs online activities.
• Imbee is the 1st secure social networking site for kids.• Imbee is different from other social networking sites because it is
designed for kids, and every kid account needs a verified parent account attached to their account
• Parent accounts are verified by a $1 charge to their credit card the same method used by the United States Post Office to verify the identity in change of address requests.
• Imbee also works closely with CARU (Children's Advertising Review United) to make sure Imbee follows the federal regulations for COPPA (Children's Online Privacy Protection Act).
• With people joining social networks every day, Imbee is proud to be a safe social network destination for kids!
•Kids using broadband at home will grow from 11.6
million to 22.7 million in 20121
•79% of teens 13-17 downloaded or streamed a video clip in the past month
•58% boys and girls age 10-18 play games on the Internet every week2
•Playing games and streaming videos are some of
the favorite online activities of kids and teens3
•Kids 10-18 spend 6.5 hours every week playing
games on the Internet
•48% of kids 6-11 play online games
Source: (1) Jupiter Broadband Forecast, 2) eMarketer, (3) eMarketer Kids and Teens Online: Virtual Worlds Open New Universe
Why Imbee?Tweenʼs Appetite for Broadband Content Among Kids and Teens is growing. Imbee realizes that the future of media is online.
TraditionalMedia
Online
Experiential
Print Advertising
Broadcast
Outdoor
P.R.
Web SiteSocial Media
BannerAds
Event and sponsorship
activation
Buzz Marketing
Sampling
Product Placement/Integration
Imbee is the convergence of traditional media, on-line, and experiential.
Imbee defines the future of New Media. Content-plus distribution is key!
Imbee sees the market changing, and is committed to being the #1 online destination to bring Tweens users age-appropriate exclusive content when and how they want it.
Source, Hereʼs The Truth About The Future of The Media Industry December 10, 2010
The “New Media” Landscape
Imbee is in a prime position to capture the 20 million users aged 3 to 17 that will be online in 2011 searching for interaction and socialization opportunities. An expected 53% of children on the Web will belong to a virtual world within four years.
Source, Hereʼs The Truth About The Future of The Media Industry December 10, 2010
• Once a product is placed, it keeps getting seen over and over again.
• Episodes are shared, archived, and revisited, so most
messages live on for years!
• Your brand may show up in the Search Engine Listings
• Search engines follow & give credence to links in our MyZones, FanZones, and board postings
Why partner with Imbee?Imbee develops brand recognition by presenting your brandʼs logo, verbal mention or appearance of your product in our original programming. We strategize with brands to build a non-obtrusive blend of brand attributes, messaging points, product and signage within our creative content.
The power of younger consumers has grown stronger in recent years. 39 percent of parents of 10- and 11-year-olds say their children have a significant impact on brand purchases.
9-to-11-year-olds account for 53 percent of total buying power among children 3 to 11.
Both boys and girls age 9 to 11 say they spend without thinking
Source, New York Times. ACTUAL IMBEE INFLUENCED SCION
Targeting Tweens before they can buy a product is a tactic that more marketers are exploring. By integrating your products within Imbee, you're establishing brand presence and positive association.
Toyota quietly began a virtual promotion of Scion: it paid for the car's product placement in Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds. Scion is counting on two things — influence their parents' car purchases and maybe grow up with some Toyota brand loyalty.
Retailers like Staples and Office Depot are pitching high school juniors and seniors about products that they will buy in college.
Imbee Original Programming
Imbee promotional spot A :30 and :90 promotional spot, developed in partnership with (the “National Film Festival for Talented Youth”, the largest film festival for youth-based filmmakers in the world)
“The Donkey Boyz” The Donkey Boyz is a web series tween version of “Entourage” meets the eccentric comedy of “Arrested Development”. The series depicts the story of a motley crew of “would-be” musical superstars who must successfully navigate the murky waters of the entertainment industry... and the neighborhood,
“NFFTY” behind the scenes documentary Imbee users are taken behind the scenes of the largest youth-based film festival in the world (The festival, now in it's 5th year - based in Seattle, WA.).Users find out what it takes to become filmmakers themselves. Teen comic, Andrew Bosch, hosts 2 segments.
“Spotlight, featuring Spencer Lee” features tomorrowʼs industry superstars and successful professionals who decide to embark on the difficult, yet inspiring “road to dreams”. "Up-and-coming" recording artist,Spencerʼs back-story, goals, original songs and live musical performances are featured over 5 episodes
“Schooled by Andrew Bosch” Schooled is a comedy web series, starring teen comic, Andrew Bosch. Schooled serves a sarcastic dish of commentary, featuring (among others items) online video clips of outrageous celebrity moments, user-submitted video outtakes and a hearty slice of todayʼs pop culture.
This year, Imbee, the exclusive social networking licensor of NFFTY (National Film Festival for Talented Youth); will come to life during the Festival in unique and exciting ways.
Imbee Events
Imbee is currently a premier sponsor to NFFTY, the largest and most influential film festival for young filmmakers (age 22 and under).
Imbeeʼs featured host, Andrew Bosch, gives Imbee users a behind - the-scene look at over 200 film screenings, filmmaking panels, film contests, red carpet interviews and parties.
Imbee is committed to help NFFTY showcase young filmmakers from around the world as they exhibit feature-length and short films in narrative, documentary, animation, music video, experimental, and action sport categories.
Imbee SocialA full 15% of all social networking users are under the age of 17 imbee is committed to offering tweens an safe alternative to the standard adult social networking sites. As a social networking site imbee is, scalable, secure, original and fun.
Video games have become a daily activity in the lives of todayʼs children. 61 percent of Boys and girls up to the age of 15 play video games on a daily basis, and that 65 percent of those actually prefer to play their games on the PC rather than consoles and handhelds.
Imbee has a strategic alliance with Miniclip, one of the largest on-line gaming site in the world.
Our Miniclip relationship provides Imbee users with high quality online entertainment experiences. The interactive applications are fun, intuitive to play, and quick to load. They are browser based allowing users to play online easily without downloading or installing additional software. They can be played anytime, anywhere, via the Internet across multiple devices and future hardware devices. Versions are available on Windows, Mac, iPhone, iPod, iPad, as well as current and future Android devices such as smartphones, tablets and netbooks.
•Over 70 million unique users each month
•There are currently over two million educational art and animations on Miniclip.com •There are also over 500 interactive entertainment applications on Miniclip.com with two new applications released every week ensuring fresh content.• Miniclip encourages the sharing of its games through email, instant messaging, blogs and social sites. Miniclip is listed in the Silicon Alley 50, as one of the World's most valuable Internet start-ups
Imbee Contact Information
Marc Brogdon, Marketing - imbee, Inc.
office: 323-290-1997
cell: 323-974-0672
email: [email protected]