imc field work 2013 (sec a)
TRANSCRIPT
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IMC Field Work On Promotional IMC Field Work On Promotional Strategy Of Different Brands Strategy Of Different Brands
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Event Brief• Date : 23rd July 2013
• Venue : Orion Mall, Yashwantpur, Bangalore
• Team: 6 IBS Students
• Activity: IMC Field Work On Promotional Strategy Of Different Brands
• College: IBS Business School, Bangalore
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The brand which we
focused upon is
“Jack & Jones”
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Products:-
Bags Belts Casual trousers Jackets & Coats Polo Shirts Shoes Shirts T-Shirts Sunglasses
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Heavy Discount.
Provide Comfort &Stylish Clothing.
All Range Of Clothing
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The Advertisements Are
Always Done By Young
People & Not Celebs.
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Current Sales at Jack & Jones – 70% OFF
End of Season Sale from Jack & Jones!!! Head to the
nearest Jack & Jones store to get Up to 70% OFF* before
anybody else.
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In mall we found worst promotion of
OSIM company
As Human 3D Massage Chair
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Products:-
Massage chairs Foot massagers Handheld massagers Eye massagers Head massagers Back massagers Sleep well Neck & shoulder Massager
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While on the way for Orion mall we saw a shop
named “Helmet House”.
There were many brands like Studds, Steelbird,
Omega, Taj, Vega, etc.
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But the problem here was the brands like Omega
and Classic though of high price range, the quality
of the product was not worth it.
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