imc group presentation 11-20-2013 final
TRANSCRIPT
DISCUSSION
Product Overview
Positioning and Implementation
Financial Statements
Conclusion
iRemember™Essence of Time
ARTIFACT A: IMEMORY DELUXE®PRODUCT OVERVIEW
Product Introduction iMemory Deluxe digital scrapbooking captures your special
moments with technological ease. Digital scrapbooking is simply using your computer, digital scrapbooking software and photos to create pages that can be used to make a custom photo book or presentation. Build a complete digital scrapbook or album in minutes! All of your scrapbooking supplies are right on your computer making organization and clean up quick and easy.
Dual Strategy Product leadership – high quality Customer intimacy – customize product to meet individual
needs
iRemember™Essence of Time
ARTIFACT A: IMEMORY DELUXE®PRODUCT OVERVIEW
Product Features Includes 100s of predesigned layouts Ability to apply affects to the photos Holds up to 500 pages of memories Ability to create multiple folders/albums within the
scrapbook Ability to record up to 30 seconds of sound for each
photograph Can insert 20 second video clips 480 x 234 resolution Drop & Drag Side Photo/Video Panel Mac & PC compatible Ability to add text
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EXHIBIT A CONT.PRODUCT OVERVIEW
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Warnings The use of technological products always comes with the risk of system failures or crashes. With iRemember™ products the risk of software crashes resulting in information lost is a precaution.
ARTIFACT B: IMEMORY® PRODUCT OVERVIEW
Product Introduction iMemory, the photo album that captures more of your
memories & thoughts. View your photos & just press play to also hear the emotion of the moment like the glee of a new bride, your son’s endearing 5 year old voice or the passion and pride as you present your dream business plan. Build your album & press record - Priceless moments captured in minutes! It’s that easy!
Dual Strategy Product leadership – high quality Customer intimacy – customize product to meet
individual needs
iRemember™Essence of Time
EXHIBIT BPRODUCT OVERVIEW
iRemember™Essence of Time
Hee, hee it was such a wonderful day! Here I am with my husband
(can you believe it?!) & our wedding party. The sun even seems to agree
with our union!
ARTIFACT B: IMEMORY® PRODUCT OVERVIEW
iRemember™Essence of Time
Product Features Various album sizes, styles & layouts 8 photo size options (e.g. 3.5x5, 8x10, panoramic, wallet) 5 to 200 pages of memories Bonded, 3-ring or ribbon binding options Record up to 30 seconds of sound for each photograph Refill pages sold separately
iRemember™Essence of Time
Churches
iMemory can also be a useful tool for businesses allowing
professionals a quick and easy way to display their work.
Engineering Firms
Construction Firms
Schools and Universities
Advertising Companies
Design Firms Real Estate Companies
PRODUCT DIFFERENTIATIONPRODUCT OVERVIEW
Why should consumers purchase iMemory? iMemories is more than just a scrapbook, it's an
introduction into one's life or expertise. The ability to share information with ease makes the product desirable for each segmented market.
How can iMemory make consumers lives easier? The beauty of it is you can view your creations on
your computer, print them out and frame them or put them into an album, or share them with family, friends or clients through email or social media.
iRemember™Essence of Time
iMemory Is More Than Just A
State-Of-The-Art
Photo Album.
It Captures What Is Important In Life & Business.
iRemember™Essence of Time
QUALITY CONTROL AND MEASURING EFFECTIVENESSPRODUCT OVERVIEW
Balance scorecard serves as a report card for the marcom campaign, and for outsourcing production
Cost-per-action is our measurement tool for website performance
ISO 9000 and 14001 Certified to meet international product quality standards
iRemember™Essence of Time
ADVERTISING PLANS AND STRATEGY POSITIONING AND IMPLEMENTATION
iRemember™Essence of Time
Target Markets
Business-to-Business Business-to-Consumer
Schools and Universities Graduations
Architecture firms Weddings
Engineering firms Funerals
Advertising firms Birthdays
Design firms Churches
Real Estate companies Personal Fitness Trainers
Construction companies
Family-Oriented Individuals Creative Communicators Working Professionals
ADVERTISING PLANS AND STRATEGY POSITIONING AND IMPLEMENTATION
What effect advertising should have on the target market?
Family-Oriented Individuals Advertisement to family-oriented individuals will have to translate the
emotional experience and benefits of traditional physical photo-sharing into the online space by making iMemories a gathering place for families to share and relive special memories in an active way. iMemories will serve as a family’s virtual home—a place where all members of the family, regardless of geographic distance, can come together to share and relive each other’s special moments.
Creative Communicators Advertisement to creative communicators will enable this group to see the
benefit of using iMemories to create meaningful keepsakes that they can share with family and friends and treasure forever.
Working ProfessionalsAdvertisement to working professionals will allow this group to see the
advantages of using iMemories. iMemories will be positioned as the tool that will help this group gain a competitive advantage against competitors. Ex: Using iMemories during investor meetings to help gain project funding.
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MAKING IMPRESSIONS POSITIONING AND IMPLEMENTATION
SloganEssence of Time
Attitudinal ResponseIt’s great! This product is a need. All of my friends
and/or staff need one too.
Specific Sales Message Memories fade, but you can capture it with iMemory.
It's timeless!
iRemember™Essence of Time
ADVERTISING PLANS AND STRATEGY POSITIONING AND IMPLEMENTATION
iRemember™Essence of Time
Distribution Channels
ADVERTISING PLANS AND STRATEGY POSITIONING AND IMPLEMENTATION
iRemember™Essence of Time
ViewScoreComputer Display
$1.2 billion in 2011WorldwideSince 1987
AcerComputer Hardware and
Electronics$16.8 billion in 2012
WorldwideSince 1976
LG ElectronicsConsumer Electronics$48.976 billion in 2011
WorldwideSince 1958
Top Four Competitors
Samsung ElectronicsConglomerate
$268.8 billion in 2012WorldwideSince 1938
IMPLEMENTATION POSITIONING AND IMPLEMENTATION
Q1 Q2 Q3 Q4
Social Media – Year around
Email Marketing – 93 days
Website Development - Quarterly
Online - 24 days a year
Magazines – Quarterly
Newspapers – 52 days
Direct Mail - holidays
Flyers - 12 days a year
B2B – Quarterly
B2C – Quarterly
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Timeline
BALANCE SHEET FINANCIAL STATEMENTS
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Assets Liabilities and Owners' EquityCurrent Assets: Current Liabilities:
Cash and cash equivalents 75,000$ Accounts payable 45,000$ Inventories 387,000$ Accrued salaries and benefits 200,000$ Prepaid Expenses 75,000$ Current portion of LTD 36,584$ Other current assets 300,000$ Total current liabilities 281,584$ Intangible assets 309,584$ Long-term debt:
Total current assets 1,146,584$ Borrowings @ 7% 150,000$ 150,000$
Total Liabilities 431,584$
Long-term Assets: Owners' Equity:Land -$ Seed money from relatives 250,000$ Buildings -$ Owners' investment (25% each) 275,000$ Equipment 35,000$ Match - Private investor 275,000$ Company SUV & car 50,000$ Total Owners' Equity 800,000$
Total long term assets 85,000$
Total Assets 1,231,584$ Total liabilities and Owners' Equity 1,231,584$
iRemember, Inc.Balance Sheet
December 31, 2013
iRemember™, Inc: Income Statement for Fiscal Years 2014 - 2016
Total Per UnitPercent of
Sales Total Per UnitPercent of
Sales Grand TotalPercent of Sales
Fiscal Year 2014Revenue 240,000$ 125$ 100% 160,000$ 85$ 100% **$400,000 100%Variable Expenses 153,600 80 64% 84,690 45 53% 238,290 60%
Contribution Margin 86,400$ 45$ 36% 75,310$ 40$ 47% 161,710 *40%Fixed Expenses *90000Net Operating Income 71,710$
*Dollar Sales Needed to Break Even: $90,000 ÷ 40% = $225,000****Margin of of Safety: $400,000 (Sales) - $225,000 (BE) = $175,000***Advertising budget included in fixed expenses: $30,000 (advertising) + $60,000 (fixed ) = $90,000Variable costs include COGS, direct & indirect materials & labor, supplies, and selling, general, & admin (SG&A). Fixed costs include SG&A. Also, applicable to 2014 & 2015.
Fiscal Year 2015Revenue 300,000$ 120$ 100% 200,000$ 80$ 100% 500,000$ 100%Variable Expenses 204,000 85 68% 117,650 50 59% 321,650 64%
Contribution Margin 96,000$ 35$ 32% 82,350$ 30$ 41% 178,350 36%Fixed Expenses 95,000
Net Operating Income 83,350$
Dollar Sales Needed to Break Even: $95,000 ÷ 36% = $263,889Margin of of Safety: $500,000 (Sales) - $263,889 (BE) = $236,111Advertising budget included in fixed expenses: $35,000 (advertising) + $60,000 (fixed ) = $95,000
Fiscal Year 2016Revenue 360,000$ 115$ 100% 240,000$ 75$ 100% 600,000$ 100%Variable Expenses 259,200 90 72% 155,320 55 65% 414,520 69%
Contribution Margin 100,800$ 25$ 28% 84,680$ 20$ 35% 185,480 31%Fixed Expenses 78,000 Net Operating Income 107,480$
Dollar Sales Needed to Break Even: $78,000 ÷ 31% = $251,613Margin of of Safety: $600,000 (Sales) - $251,613 (BE) = $388,387Advertising budget included in fixed expenses: $35,000 (advertising) + $43,000 (fixed ) = $78,000
Artifact A (1920 units sold) Artifact B (1882 units sold)
Artifact A (2400 units sold) Artifact B (2353 units sold)
Artifact A (2880 units sold) Artifact B (2824 units sold)
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iRemember™Essence of Time
Fiscal Years 2014 2015 2016Technology
Social Media 500$ 500$ 500$ Website Development and maintenance 5,000$ 6,000$ 6,000$ Email Marketing 1,500$ 1,500$ 1,500$ Online - Interactive 500$ 500$ 500$
Sub Total: 7,500$ 8,500$ 8,500$ Print Ads
Magazines 9,500$ 10,500$ 10,500$ Newspapers 2,000$ 2,000$ 2,000$ Direct Mail 300$ 300$ 300$ Flyers 200$ 200$ 200$ Other 3,000$ 3,000$ 3,000$
Sub Total: 15,000$ 16,000$ 16,000$
B2B 1,500$ 3,500$ 3,500$ Graduations 1,500$ 2,000$ 2,000$ Weddings 1,500$ 2,000$ 2,000$ Funerals 500$ 500$ 500$ Birthdays 1,000$ 1,000$ 1,000$ Church 1,500$ 1,500$ 1,500$
christeningsbaptismsanniversariespastoral anniversaries
Sub Total: 7,500$ 10,500$ 10,500$ Estimated Budget 30,000$ 35,000$ 35,000$
Percentage of Total Budget 7.5% 7% 6%Year End Surplus/Deficit:Actual Marketing Costs:
Wish list TV Advertising 350,000$ Radio Advertising 300,000$
CONCLUSION
Our product is one of a kind and can be useful for all industries and individuals. We recommend our product as a gift or tool for work, home, school or other special interests.
iRemember™Essence of Time
iMemory Is The New Way To
Walk Down Memory Lane Or Through The Boardroom Door.
Share Your Work or Love.
iRemember™Essence of Time