THE MISSION OF THIS CAMPAIGN WAS TOLET EVERYONE KNOW THAT “HEROHONDA IS MILEAGE BIKE..”

THIS CAMPAIGN WAS DESIGNED EXCLUSIVELYFOR THE USERS OF PLEASURE – THE GIRLS. THE PUPOSE WAS TO MAKE THE GIRLS FEEL THAT THEY ARE IMPORTANT & THEY CAN HAVE ALL THE FUN THAT BOYS DO HAVE.

MISSION

ESTABLISH AN EMOTIONAL CONNECT WITH THE VIEWERS & USERS.

• It has a Market Share of 48% of Domestic Two Wheeler.

• World’s largest Two Wheeler Company.• Customer Base of more than 30 Million.• Segments:1. 100 cc Segment.2. 125 cc Segment.3. 150 cc & above Segment.

MARKET/STAKEHOLDERS

MESSAGE /CONTENT

This Campaign Says “Where every girlIs a Celebrety” & “Hum bhi karen Jo chahen Mann Why should boys have all the fun”

This is the Most Famous CampaignWhich tries to connect emotionally by saying “Desh ki dhadkan DHAK DHAK GO”

This is another Campaign which says “Fill it Shut it Forget it”

This are Campaigns for Each Bike with Individual Tag Lines

• Dhak Dhak Go, Hero Honda Music Video with Hrithik - Priyanka

• Print ADS ,Television Commercials & Outdoor Advertisements.

•

•

MEDIA/CHANNEL

• World's largest two wheeler company for nine years in succession.

• Touched the sales landmark of 30 million two wheelers. • 23.6% growth in sales.• 28.1% increase in total turnover.• Sales grew across all segments including the Premium segment

due to its unique IMC Campaigns.• Adjudged among top 10 "Most Admired Marketing Companies"

2009 by Brand Equity and Economic Times.• "Trusted Brands" (Motorcycles) 2009 by Reader Digest's magazine.• Hero Honda adjudged amongst Top 10 marketers at Pitch India's

Top Marketers Awards 2009.• “Har Gaon Har Aangan” program added sales of 25000 vehicles in

a single year from the villages where it has been implemented.

RESULTS

Its Mission was to propagate that Bajaj Bikes are Fuel Efficient, Stylish & fastest as compared to others. The new punch line also says that Bajaj is way ahead of others.

MISSION

• Market Share is 24.3% in Two wheeler Automobile Industry.

• It added a new customer base of 2.5 million in the last FY.

• It has a dealer network of 2500.

MARKET/STAKEHOLDERS

MESSAGE /CONTENT

It speaks about the Speed Fuel efficiency & economical

Its about feeling Special

Its about passion for Pulsar & Stunts

Is always ahead Of Others.

‘The Fastest Indian’- The 360 degree digital campaign includes both online and mobile, wherein the online space sees advertising on major portals, SEM, verticals for specialised content – Cricket, Gaming, Auto, Social Networking and UGC.

Media2win has extended the campaign to social media by creating a fan page on Facebook, developing a widget (to check one’s Internet speed) and a game-based application

The Fastest Indian’ is also present on Youtube. A microsite (www.p220thefastestindian.com) has been created by Hungama,

which has all the features of the bike, ads, a funzone to download wallpapers and screensavers, etc

TV ad jingle has been converted into a ringtone and has over 10,000 downloads in two weeks.”

Event organization- Stunt mania in MTV TV , Magazines, radios.•

MEDIA/CHANNEL

• 2009-10 has been a record year for Bajaj Auto in terms of highest ever sales, exports, profits and margins

• Net sales and other operating income grew by 35% to Rs.119.21 billion.

• The year saw record sales of 2.85 million units – over 2.5 million motorcycles and 340,937 three-wheelers.

• Exports rose by 15% to 891,002 units.• NDTV Profit Car & Bike Awards 2010 Best Integrated

Campaign 2 Wheeler

RESULTS

To be a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products.To provide fulfilment and prosperity for employees, dealers and suppliers.

MISSION

Promoters entitles:-Sundaram claytonAnusha investmentsTVS motors Harita Employee Welfare FoundationThese 3 controls 59.31 % stake in the company2 major stakeholders are:-LIC and Morgan StanleyTVS has around 500 dealers and 2000 authorized service centerTVS has around 5000 employees and 10 million customers with passion and commitment

MARKET/STAKEHOLDERS

TVS motors tagline:- “INSPIRATION IN MOTION”. Brand ambassador:- Recently India’s youngest cricketer Virat Kohli was appointed

for all its new TVS sport Motorcycle.TVS Motor Company-Sporty Bikes for Sporty Young Girls:-Wimbledon Class and Wimbledon Xtreme.TVS partners Coca-Cola India:-Thunder wheels will be the base for the advertisement as both

Apache RTR and Thums up share clear brand fit with respect to the audience they address

MESSAGE /CONTENT

Personal selling:-It is done through ShowroomsSales promotion:- By conducting Test Drives near school, colleges and

apartments Encouraging by conducting games, distributing prizes and

gifts, taking lucky draws and free learning schools for winnersAdvertisement:-It is done through ambassadors like sania mirza, priety zinta and most

recently the youngest cricketer Virat KohliPublicity:-It is done through Banners and Media

MEDIA/CHANNEL

• TVS Scooters grew around 49% and two wheelers around 25% in February 2011• TVS clocks a total of 24% growth in February 2011• Sales turnover has risen to 39% i.e, from Rs 1089 cr to Rs 1647 cr.• Sales has risen to 5.18 lakh units from 3.72 lakh units

RESULTS

COMPARATIVE ANALYSIS OF IMC PROGRAMS- MISSION

HERO HONDA Want to maintain its leadership position in market. Strengthen its ‘Nation bike’ image.

BAJAJ AUTO LTD Want to take leadership position from hero hondaStrengthen its ‘youth bike’ image

TVS MOTOR Try to concentrate on low income consumer.Challenger to competitor in their respective segmentsMainly concentrate on moppets and entry level bikes.

MARKETS/STAKEHOLDERHERO HONDA • Market Share of 48% of Domestic Two Wheeler.

• World’s largest Two Wheeler Company.• Customer Base of more than 30 Million

BAJAJ AUTO LTD •Market Share is 24.3% in Two wheeler Automobile Industry.• It added a new customer base of 2.5 million in the last FY.• It has a dealer network of 2500.

TVS MOTORS Promoters entitles:-•Sundaram clayton•Anusha investments•TVS motors Harita Employee Welfare FoundationThese 3 controls 59.31 % stake in the company2 major stakeholders are:-LIC and Morgan Stanley•TVS has around 500 dealers and 2000 authorized service center•TVS has around 5000 employees and 10 million customers with passion and commitment

MESSAGE/CONTENTHERO HONDA •Position as nation bike- desh ki dhadkan

•Economical bikes- fill it, shut it, forget it•Stylish bike through karizma zmr

BAJAJ AUTO LTD •Position from people bike to youth bike- hamara bajaj to naye bharat ki nayi tasveer•Masculine/ macho bike- definitely male•Economical bike through discover and CT 100

TVS MOTORS “INSPIRATION IN MOTION”.Want to establish as sporty bike- brand ambassador Virat kohliWimbledon Class and Wimbledon Xtreme- to attract sport girls

MEDIA/CHANNELHERO HONDA Print ADS ,Television Commercials & Outdoor Advertisements.

Sponsor- MTV Roadies, sa re ga ma pa, ICC World cup 2011

BAJAJ AUTO LTD Print ADS ,Radio, Television Commercials & Outdoor Advertisements.Event organization like Stunt maniaYou tubeFace book

TVS MOTOR Personal selling:-It is done through ShowroomsSales promotion:-•By conducting Test Drives near school, colleges and apartments•Encouraging by conducting games, distributing prizes and gifts, taking lucky draws and free learning schools for winners•Advertisement:-It is done through ambassadors like sania mirza, priety zinta and most recently the youngest cricketer Virat KohliPublicity:-It is done through Banners and Media

MEASUREMENT/RESULTSHERO HONDA

BAJAJ AUTO LTD •Net sales and other operating income grew by 35% to Rs.119.21 billion.•The year saw record sales of 2.85 million units – over 2.5 million motorcycles and 340,937 three-wheelers•NDTV Profit Car & Bike Awards 2010 Best Integrated Campaign 2 Wheeler

TVS MOTOR •TVS Scooters grew around 49% and two wheelers around 25% in February 2011• TVS clocks a total of 24% growth in February 2011• Sales turnover has risen to 39% i.e, from Rs 1089 cr to Rs 1647 cr.• Sales has risen to 5.18 lakh units from 3.72 lakh units

•World's largest two wheeler company for nine years in succession.• Touched the sales landmark of 30 million two wheelers. •23.6% growth in sales.•28.1% increase in total turnover.•Sales grew across all segments including the Premium segment due to its unique IMC Campaigns.• Adjudged among top 10 "Most Admired Marketing Companies" 2009 by Brand Equity and Economic Times.