imc of airtel
TRANSCRIPT
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REASONS FOR TAKING BRAND AMBASSDORSSHAHRUKH KHAN
YEAR- 2002REASONS—
-- According to Mr. Atul Bindal, Director & Group Chief MarketingOfficer, Shahrukh Khan’s core values of being a self made actor
with his success & glamour .SACHIN TENDULKARYEAR- 3rd Oct, 2003
REASONS–-- According to Mr. Atul Bindal , Sachin Tendulkar’s dedication,
innocence and performance are today seen as a driver of selfidentification
amongst the masses.-- "Sachin and Airtel both are leaders having similar values and
personality traits like trustworthiness, friendliness, youthfulnessand trend-setters,
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WHY REHMAN,SACHIN AND SHAHRUKH TOGETHER?YEAR– 2003-2007
REASONS---- All the three are the leaders in their respective fields, so is AIRTEL.
SACHIN - CRICKETSHAHRUKH - MOVIES
A.R REHMAN - MUSIC COMPOSER-- Sachin 1st, he is a legend of Indian cricket, not only a batsman, he
is a belief, a motivation - his mere presence brings so much toIndian dressing room.
-- Shahrukh khan is one of the biggest movie star - Indian filmIndustry has produced, he has the record of holding most number
of awards (including all categories)-- A.R REHMAN Blasting music, classical songs at a very young age.
Popular among masses.04/12/2023 35
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