imc on incredible india
TRANSCRIPT
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INCREDIBLE INDIACAMPAIGN
PRESENTED BY-PRITOM GOGOI
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INITIATIVE : Ministry of Tourism , INDIA.
AGENCY SERVICE : Ogilvy & Mather
LAUNCH YEAR:2002
OBJECTIVE: To revamp Brand India as tourist attraction with an integrated marketing communication effort
MEDIA USED:360⁰ global Campaign
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EXPLORING RURAL INDIA CAMPAIGN OBJECTIVES:TO PROMOTE VILLAGE TOURISM AS A PRIMARY PRODUCT THE
SOCIO- ECONOMIC BENEFITS IN THE RURAL AREAS
LOCAL COMMUNITY TRAINED TP MANAGE THE TOURISM SITE
IMPROVEMENT IN CLEANLINESS&HYGIENE
TRADITIONAL CUISINE AND INTERACTING WITH VISITORS
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The INTERNET STRATEGYA robust response mechanism was devised to create a dialogue with the users [email protected] was made popular through online campaign and website. subsequently with more campaigns website has been revamped to –
www.incredibleindia.org
Other Promotional MediaUSER GENERATED CONTESTS 1. NDTV 7 WONDERS 2. SMS CONTESTSDVD AD INSERTS INCREDIBLE INDIA POSTCARDS DIGITAL BORCHURESTVC VIDEOS ON YOUTUBE
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AWARDS Winner of PATA Gold Award for best Print Ad campaign and PATA
Gold Award for best destination Marketing Campaign
Ranked as the ‘highest recall advertisement worldwide by travel and leisure.
World travel awards received for:
1. Asia’s Leading destination 2.World’s leading travel destination 3.World’s leading responsible tourism project,for Endogenous tourism projects. 4.Asia’s leading tourism and convention bureau
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THANK YOU