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differentiation is an essential first step of any positioning project That is understanding loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentinreader031viewer20220228075ce8051588c993ca738ba6f4html5thumbnails2jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=3Page 3button div class=ts-imageimg data-url=imcwvuedu-target-group-of-consumers-identifying-a-brands-points-of-parityhtmlpage=3 data-page=3 class=ts-thumb lazyload alt=Page 3: imcwvuedu · target group of consumers Identifying a brands points-of-parity and points-of- differentiation is an essential first step of any positioning project That is understanding loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentinreader031viewer20220228075ce8051588c993ca738ba6f4html5thumbnails3jpg 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and points-of- differentiation is an essential first step of any positioning project That is understanding loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader031vdocumentinreader031viewer20220228075ce8051588c993ca738ba6f4html5thumbnails5jpg width=140 height=200 divdivdiv class=ts-pagebutton class=gotoPage data-page=6Page 6button div class=ts-imageimg data-url=imcwvuedu-target-group-of-consumers-identifying-a-brands-points-of-parityhtmlpage=6 data-page=6 class=ts-thumb lazyload alt=Page 6: imcwvuedu · target group of consumers Identifying a brands points-of-parity and points-of- differentiation is an essential first step of any positioning project That is understanding loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC 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