imdb - ga project 3 - imdb movie ticket booking feature
DESCRIPTION
Presentation for project 3 of GA's UX Immersive course 2014. To design a way to implement a movie ticket booking process into IMDb.TRANSCRIPT
IMDb Team Rocky
The worlds No. 1 online database for films, television and video games.
The Brief
To allow customers to easily purchase movie tickets in the UK via IMDb
To use a digital pass as your cinema ticket
The easiest and most enjoyable way of booking cinema tickets in the UK
Competitors
Direct UK Competitors● Odeon● Vue ● Cineworld
Comparators● Fandango (US) ● Palace Theatre (AU)
Fiddly interfaces with poor mobile optimisation
Cineworld
Launch app Purchase tickets
Vue9
Odeon13
13
Opportunity
Shorten and simplify the process of buying tickets on mobile
Why an App?
IMDb app has been downloaded more than 100 million times.
Key Findings
Very few users currently buy on mobile
All users expressed an interest in buying tickets through the IMDb app
Who Are Our Users?
27 yrsHR Administrator, North London.
Moderate IMDb User
“Booking a ticket is such an unnecessarily long process.”
Lucy
Heavy IMDb User
“Great to add purchasing but I don’t want the rest of IMDb interfered with”
Lin 32 yrs, Brand Consultant, Manchester.
Ademola16 yrs, Student, Bristol.
Occasional IMDb User
“I like to pay with cash ‘cos it’s up to me now what film I go and see.”
Priorities● Shorten the checkout process● Make the path to tickets easy to
find● Simple seat selection● Transparent about booking fees
Design Process
Original IMDb interface Discoverable proposed changes
Cineworld
tap & hold to zoom
Fast checkout
Clear progress
No card required
Lucy’s Journey
(prototype demo - http://marvl.in/4fd4jj)
Achievements
The easiest and most enjoyable way of booking cinema tickets in the UK
Cineworld
Odeon
Vue
Fandango
IntuitiveUnderstands the needs of the user
Saves users preferences and makes intelligent choices
Fully utilises the digital wallet and passbook
No need to worry about paper tickets
Next Steps
Explore booking fee options
Users expressed an interest in tracking specialist venues e.g. IMAX