imedia october breakthrough summit: new frontiers b: "emerging media"
DESCRIPTION
iMedia October Breakthrough Summit New Frontiers B: "Emerging Media" Marty Collins, Director of Emerging Media, Global Media Team, MicrosoftTRANSCRIPT
Marty Taylor Collins (@SeattleGirl)
Director of Emerging MediaGlobal Media
Microsoft: Emerging Media
Mobile
Social Gaming
Content Creation/Distribution
MicroBlogging
Value Exchange/Ads for Access
Exclusive Content
Geo
Behavioral
Re-target on open web
Audience
“Welcome back into the smartphone arena Microsoft, it looks like you have a serious challenger entering the ring and I will definitely be purchasing a device as soon as I can.”
ZDNet
