imks - dcc-carl haggerty-july2011
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Social Media
Why focusing on social media tools is pointless…
People & Behaviour
I don’t expect to tell you anything you don’t already
know.
Notes - Manage Expectations!
So what’s new
For starters…• Google +• Facebook / Skype• IOS 5 and deep twitter integration • We could go on for sometime….
Do any of these tools really matter?Notes – Pretend you care about the technology…
Facebook this, YouTube that, tweet here, blog there...
The tools are actually pretty popular now and are
everywhere.
Notes – Impress people with big numbers and stats…
It’s actually all about social behaviour
and Expectations
Notes – Act like this is a totally new concept
Solving similar problems
Individual BusinessConnecting with friends Connecting with colleaguesCollaborating with friends Collaborating across people &
businessesOrganising friends Organising and arranging
meetingsMobilising friends Mobilising colleagues
So why do we create barriers?Notes – Don’t mention “security” & “reputation”
For some people, the technology matters…
Just ask Mark Zuckerberg, Steve Jobs, Eric Schmidt…
But my mum doesn’t really care, she wants to connect in the most convenient ways possible and sometimes that means “in person”.
Notes – Don’t mention Mum is a Farmville addict
…tools simply enhance and extend existing social
behaviours
Look around you
Focus on the behaviours that these tools foster in your friends, family, co workers and employees
Notes – Don’t mention Mum again.
Notes – But we all know things always change.
Things are changing
“Social” is too big for a single conversation
Notes – why would we look at the whole thing anyway.
Social mediaSocial leadershipSocial business
Social communicationsSocial participation
Social (Insert)“You get the picture”
Notes – This is just like adding 2.0 after everything…
It’s all just smoke and mirrors
Notes – Don’t get seduced by social media gurus
Some people will have to learn new things.
Notes – manage distractions & attention
Some people will have to unlearn lots of stuff in order to
move forward
Notes – Avoid mentioning command and control
Did anyone learn anything new?
Notes – I should have used pictures in this presentation
How to contact me
• Carl Haggerty• Email: [email protected]• Tel: 01392 382883• Twitter: @carlhaggerty
Notes – Say thank you and breathe.