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1 HistoryThe company was founded in 1911 as theComputing Tabulating Recording Company(CTR) through a merger of three companies: theTabulating Machine Company, theInternational Time Recording Company, and the Computing Scale Company.CTR adopted the name International Business Machines in 1924, using a name previously designated to CTR's subsidiary in Canada and later South America. Securities analysts nicknamed IBMBig Bluein recognition of IBM's common use of blue in products, packaging, and logo.2 LocationCountry of Origin :- Endicott,New York , U.S

Global Headquarter :- Armonk, New York, United States.

Indias Headquarter :- Bangalore,Karnataka,India.

3 Key Officials Founders

Thomas J. Watson Charles Ranlett flint

Ginni Rometty (Chairman, President, and CEO)

4 ScopeIndustry :- IT Industry , Computer Hardware & Software , IT Services.Sectors :- Hardware and Software , IT Consulting.Area served :- World wide5 MarketingIBM manufactures and markets computerhardwareandsoftware, and offers infrastructure,hostingandconsulting services.Popular Marketing Campaign6

Size & Market PositionRevenue :- US$ 104.5billion (2012)Net income :- US$17.60billion (2012)Market Share :-

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OperationsTie-Ups :-Bharat Light & Power Pvt. Ltd., tie up with IBM to boost wind power output in India with an agreement of 10 years.Subsidiaries :-IBM China/Hong Kong that provides IBM products and services to customers in Hong Kong and China. IBM Australia incorporated in 1932. IBM Canada encompasses research and development, manufacturing, sales, marketing, and service operations. IBM India is the Indian subsidiary of IBM. It has facilities in Bangalore, Delhi, Kolkata, Chennai, Pune, Gurgaon, Noida and Hyderabad.

8 Future ProspectsIBM, in an analyst meeting held atBangaloreon June 6, 2006 stated that IBM's India plans are for the long term & committed to invest $6 billion in the next three years in India, triple the amount invested in the three years preceding the meeting."IBM plans to make all of its key software products as well as its hardware compatible with grid computing," Gordon Haff, a senior analyst at market research firm Illuminata, told TechNewsWorld.IBM's Distributed Terascale facility, for example, is a grid-computing project designed to allow researchers to perform 13.6 trillion calculations per second, making the series of connected computers 1,000 times faster than IBM's chess-playing Deep Blue machine.

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Presented By:-Niketan Jain PGDM :-Vth Trimester