immersive sports marketing workshop
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Post on 16-Apr-2017
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MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.
“WhenIlookatthebusinessofbasketball,it’smorethanbasketball.It’sreallyasocialnetwork.”
—VivekRanadive
IT’S ALL ABOUT FAN EXPERIENCE
DIGTAL
Television,thelong-dominantmediumforsportsconsump,on,isquicklylosinggroundasaudienceseverywhereturntocomputers,phones,tabletsandstreamingset-topboxestowatchtheirfavoritegamesonline.DigitalplaKormsarewinningthebaLleforaudienceaLen,onbyprovidingthekindofflexibilityandcontrolthatconsumerscan'tgetfromstandardcablecontracts.
TheFutureofOnlineSportsViewingIsBrightforBothFansandMarketers
CustommadeTweetsandvideosarechangingthegamewithnewvideodesignandin-gamehighlightspostedlivebytheNFL.There'salsomorebuild-upfrombrandsthatnowhavebeLervideoop,onsforteasingtheircommercials.Brandshaveescala,ngstrategiesthattaketheirmessagesfromtheparty-planningstagetothepost-gamepressconferences.
HowAdver>sersAreTakingTwi?ertotheNextLevelDuringtheSuperBowl
MLB’s“AttheBallpark”App:Oncecheckedin,teamscanpushtailor-madeno,fica,onsandspecialoffers.Fornow,thatmeansfansgetawelcomemessagewhentheycheckin,andmaybeanoffertoupgradetheirseatorgetadiscountonconcessions.
iBeaconMappingTurnsMLBStadiumsIntoInterac>vePlaygrounds
TheJaguarNFLfranchisekickedoffapartnershipwithvideoserviceStre.am,whichallowedmorethan5,000aLendeesoftheJaguar’sNFLdra[partyactasamateursportsbroadcasters.JaguarfansjustneedtoownaniPhonewithStre.am’sfreeiOSappinstalled.
ForNFLdraHday,JacksonvilleJaguarsfansbecomein-housesportsbroadcasters
Apicturemaybeworthathousandwords,butonsocialmediayouneedacap,on.Taggingfeatureshavefreedcap,onsfromthosecumbersomedetailsandputcrea,vepressureonphotosharerstotellstoriesorcrackjokes.Forasizableandinfluen,algroupofposters,manywithfollowingsinthetensofthousands,cap,onsareaboutdevelopingasignaturestyle.
InaPhoto-SharingWorld,Cap>onsAreReasontoObsess
Tocelebrateits50thanniversaryin2015,Gatoradeputtogetherquitetheimpressivehighlightreel,featuring50memorablesportsmomentsfromthepasthalf-century—allin60seconds.
GatoradeCelebrates50YearsinStyleWith50IconicSportsMoments
SnapchatandtheNFLhaveteameduptogivefanswhoarenotatthegameslivecoverageprovidedbybothfansandcrewmembersoftheNFLorganiza,on
SnapchatpartnerswithNFLtoprovideexclusivefanandteamcoverage
EXPERTIENTAL
JaimeWeston,theNFL'sVPofMarke,ng:"Thereisnoonespecificimportantroom—thewholeofficespacewasdesignedtohaveouremployeeskeepthe32teams,thefans,thegameandinnova,oninmindwhenevertheyweremakingdecisionsorplanswiththeNFL."
TakeaVirtualTouroftheNFL'sThoughUullyDesignedParkAvenueHeadquarters
Thisjaw-droppingimmersiveenvironmentwasacollabora,onbetweencrea,veagencyAKQA,video-produc,oncompanyStardust,andNike’sJordanbrand,andit’spartofabiggersuiteofinterac,veexperiencesmadetocommemoratethe30thanniversaryoftheAirJordan.
ImmersiveMichaelJordanSimulatorIstheWorld’sCoolestBasketballCourt
NBAFilmsAll-StarGameWithVirtual-RealityCameras
Duetothatimmersivesenseofcontext,Marsiliothinkstheupcomingvideopackageswillhavealotofreplayvalue.Thefirst,methrough,aviewermayjustfocusonadunk-compe,,oncompe,tor,butthenrewatchthefootageindifferentdirec,onstoseethereac,onofcourtsidecelebri,es,othercompe,tors,andthejudges..
Nike’seffortshowsthatbringingtheexperiencetothecustomersisafailsafewayofmarke,ngaproductregardlessofthecompanysize.Theonlywaytosellaproduct,a[erall,istoselltheexperiencetheproductmakespossible.
NIKECreatesLaserProjectedSoccerFields
Formorethan50years,thedrama,cshotfromablimpfloa,nghighoverheadhassentaclearmessagetoTVviewers:Youarewatchingabig-,meevent.Now,anewgenera,onofphotographerswithdronesisreadytobringthatsametechnologytoalllevelsofsportswhilegivingaudiencesaperspec,vethey’veneverseenbefore.
DronesWillTransformSportsPhotography
THINGS TO CONSIDER
Opportunities
Thank you! Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural
collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.