immersive technologies immersion forum
DESCRIPTION
Presentation for the November Immersion Forum organised by Martine ParryTRANSCRIPT
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Immersive TechnologiesUnique Business Opportunities and Threats
Immersion ForumLondon November 3rd 2011
David Wortley FRSA
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
The 21st century is an unprecedented period in human history full of new challenges and
opportunities created by low cost on demand and ubiquitous access to both global
knowledge and powerful publishing tools
We are in largely uncharted waters and technologies which engage, influence,
educate and above all create and sustain relationships will be critical
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Disruptive Communications Technologies
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Disruptive Communications Technologies
The internet is different in its scope and impact on businessand society to any previous disruptive technology
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Disintermediation
The breakdown in the traditional hierarchical structures of society poses unprecedented challenges
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
The Prosumer
The prosumer effect is unique in our history
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
The Attention Economy
Capturing and retaining attention and loyalty are critical in today’s digital media society
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Opportunities and Threats
Low entry barrier Rapid growth High margins Reward
Low entry barrier Rapid decline Competition Risk
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
The Thomas Cook Experience
AttractiveAccessibleAffordable
Thomas Cook’s recipe for success is even more valid today !!
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies are commercially very significant because they engage our discretionary
time, attention and money – they educate, inform and influence society
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Serious Games
Serious Games are not a new concept !!
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Immersive Technology Trends
AttractiveAccessibleAffordable
Key Characteristics – personalisation, ambient interface, user contribution, plug and play
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
E-Commerce & Personalisation
Virtual space behaviour used for profiling and personalisation to make attractive, accessible and
affordable
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
The Skills Challenge
Developing successful immersive applications requires different human skills and collaboration across multiple disciplines.
These are rarely found in the same organisation.Innovation occurs across boundaries between disciplines.
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Common Language ?
Multi-Disciplinary Experts speak different languages
Translation and Mediation between disciplines is vital for common vision and understanding
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Questions
Immersive Technology Strategieswww.davidwortley.comwww.immersysplc.com
Immersive Technology Strategieswww.davidwortley.com
Immersive TechnologiesUnique Business Opportunities and Threats
Immersion ForumLondon November 3rd 2011
David Wortley FRSA