immunity boosting products market forecast 2025

MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com

2015 – 2025

GLOBAL IMMUNITY BOOSTING PRODUCTS MARKET

FORECAST & OPPORTUNITIES

2

Scope of ReportProduct of Interest (POI): Immunity Boosting Products

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year Range

REGION

• Asia-Pacific

• Europe

• North America

• South America

• Middle East &

Africa (MEA)

Immunity boosting products such as supplements, beverages, food, among others are used forenhancing the immunity of individual. These products can be purchased online or offline andare gaining popularity in recent times. Majority of immunity boosting products have vitamin C,vitamin B6 and vitamin D as leading nutrients.

Market Segmentation

Product Type

• Food

• Beverages

• Supplements

• Others

DISTRIBUTION CHANNEL

• Online

• Offline

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Table of Contents

S. No. Contents Page No.

1. Product Overview (Definition of product and major terminologies used in the report)

2.Research Methodology (Detailed description of the methodology used to conduct the research, Rawdata backup, list of all secondary sources, List of respondents for primary surveys)

3. Impact of COVID-19 on Global Immunity Boosting Products Market

4. Executive Summary

5. Voice of Customer

5.1. Brand Recall

5.2. Factors influencing purchase decision

5.3. Challenges & Unmet needs

6. Global Immunity Boosting Products Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type (Food, Beverages, Supplements, Others)

6.2.2.By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others) and Online)

6.2.3. By Region (Asia-Pacific, Europe, North America, South America and Middle East & Africa)

6.2.4. By Company (2019)

6.3. Product Market Map

4

Table of Contents


7. Asia-Pacific Immunity Boosting Products Market Outlook


7.1.1. By Value


7.2.1. By Product Type

7.2.2. By Distribution Channel

7.2.3. By Country (China, India, Japan, Australia, South Korea)

7.3. Asia-Pacific: Country Analysis

7.3.1. China Immunity Boosting Products Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Product Type

7.3.1.2.2. By Distribution Channel

7.3.2. India Immunity Boosting Products Market Outlook


7.3.2.1.1. By Value

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Table of Contents





7.3.3. Japan Immunity Boosting Products Market Outlook


7.3.3.1.1. By Value




7.3.4. Australia Immunity Boosting Products Market Outlook


7.3.4.1.1. By Value




7.3.5. South Korea Immunity Boosting Products Market Outlook


7.3.5.1.1. By Value

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Table of Contents





8. Europe Immunity Boosting Products Market Outlook


8.1.1. By Value




8.2.3. By Country (France, United Kingdom, Germany, Spain, Italy)

8.3. Europe: Country Analysis

8.3.1. France Immunity Boosting Products Market Outlook


8.3.1.1.1. By Value




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Table of Contents


8.3.2. United Kingdom Immunity Boosting Products Market Outlook


8.3.2.1.1. By Value




8.3.3. Germany Immunity Boosting Products Market Outlook


8.3.3.1.1. By Value




8.3.4. Spain Immunity Boosting Products Market Outlook


8.3.4.1.1. By Value



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Table of Contents



8.3.5. Italy Immunity Boosting Products Market Outlook


8.3.5.1.1. By Value




9. North America Immunity Boosting Products Market Outlook


9.1.1. By Value




9.2.3. By Country (United States, Canada, Mexico)

9.3. North America: Country Analysis

9.3.1. United States Immunity Boosting Products Market Outlook


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Table of Contents


9.3.1.1.1. By Value




9.3.2. Canada Immunity Boosting Products Market Outlook


9.3.2.1.1. By Value




9.3.3. Mexico Immunity Boosting Products Market Outlook


9.3.3.1.1. By Value




10. South America Immunity Boosting Products Market Outlook

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Table of Contents



10.1.1. By Value




10.2.3. By Country (Brazil, Argentina, Colombia)

10.3. South America: Country Analysis

10.3.1. Brazil Immunity Boosting Products Market Outlook


10.3.1.1.1 By Value




10.3.2. Argentina Immunity Boosting Products Market Outlook


10.3.2.1.1 By Value


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Table of Contents




10.3.3. Colombia Immunity Boosting Products Market Outlook


10.3.3.1.1 By Value




11. Middle East & Africa Immunity Boosting Products Market Outlook


11.1.1. By Value




11.2.3. By Country (Saudi Arabia, South Africa, UAE)

11.3. Middle East & Africa : Country Analysis

11.3.1. Saudi Arabia Immunity Boosting Products Market Outlook


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Table of Contents


11.3.1.1.1. By Value




11.3.2. South Africa Immunity Boosting Products Market Outlook


11.3.2.1.1. By Value




11.3.3. UAE Immunity Boosting Products Market Outlook


11.3.3.1.1. By Value




12. Market Dynamics (This chapter assesses the major demand drivers and restraints.)

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Table of Contents


12.1. Drivers

12.2. Challenges

13.Market Trends and Developments (This section captures recent trends pertaining to manufacturingor consumption, market movements in terms of points of production and consumption, advancementsand development)

14. Competitive Landscape

14.1. Competition Outlook

14.2. Company Profiles (Top 10 Leading Companies)

14.2.1. Company Details

14.2.2. Products & Services

14.2.3. Financials (As Reported)

14.2.4. Key Market Focus & Geographical Presence

14.2.5. Expansion Strategies

14.2.6. Key Management Personnel

15.Strategic Recommendations (Based on the findings of the report strategic recommendations onhow to enter and expand market share)

16. About Us & Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the global immunity

boosting products market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSciformulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the global immunity

boosting products market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the global immunity boosting products market. The team has

analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing need for immunity boosting

food products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve

sustainability in the global immunity boosting products market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as immunity boosting products companies, channel

partners, market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 immunity boosting products companies, 100 – 120 end users, and 15 – 20 industry experts and other value

chain stakeholders in the global immunity boosting products market to obtain the overall market size from 2015 to 2019, which was validated by

the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-

2019.

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• Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region and

by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from

other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through

primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments

of immunity boosting products markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion

leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global immunity

boosting products market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),

with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Abbott Laboratories

▪ Danone S.A

▪ Amway Corporation

▪ Archer Daniels Midland Company

▪ NOW Health Group, INC

▪ Associated British Foods Plc

▪ Dole Food Company, Inc.

▪ Fonterra group Cooperative Limited

▪ Hines Nut Company

▪ Olam International

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to TechSci Research report, “Global Immunity Boosting Products Market By Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”,

the global immunity boosting products market is projected to grow at a steady pace and reach $ 17 billion by 2025, on the back of increasing personal disposable income, rising

urbanization, coupled by increasing consumer awareness about immunity boosting based products. Moreover, growing consumer demand for immunity boosting products due to

rising number of COVID-19 cases across the globe has also been boosting immunity boosting products market. Additionally, increasing demand for beverages such as probiotic

drinks, juices, coffee, and growing online sales are some other factors that are anticipated to contribute to the growth of immunity boosting products market during the forecast

period.

In terms of distribution channel, the immunity boosting products market is categorized into supermarket/hypermarkets, convenience stores, medical stores and online. In 2019,

convenience stores accounted for the largest share in the global immunity boosting products market, followed by medical stores, supermarket/hypermarkets and online

segments. Online channel will witness a healthy growth owing to growing sales of immunity boosting products from ecommerce websites after the rising number of COVID-19

cases, globally.

In terms of region, the global immunity boosting products market is categorized into North America, Asia-Pacific, Europe, Middle East & Asia and South America. The market for

immunity boosting products in North America was the largest regional market in 2019, on account of a large customer base who prefer immunity boosting packaged products in

the region and also presence of major manufacturers, who are producing immunity boosting products in North American countries such as United States and Canada. US

immunity boosting products market accounted for more than one-fourth of the global immunity boosting products market in 2019. The growth in US immunity boosting products

market is majorly due to the wide consumption of various types of immunity boosting supplements such as powder/ liquid mixes, tablets, and beverages and the presence of

major industry players in the country.

“Global immunity boosting products market is anticipated to register a healthy growth during forecast period. The growth in the market is anticipated on account of growing

consciousness about health & wellbeing and rising consumption of healthy products such as immunity boosting products on a regular basis across the globe. Moreover, the latest

trend which the global immunity boosting products market is experiencing is rising consumer demand for ready to drink beverages due to enhanced convenience they offer

compared to supplements such as power/liquid mixes.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

Global Immunity Boosting Products Market Size, By Value (USD Million), 2015-2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2015 2019 2020E 2025F

By Value (USD Million)

CAGR By Value

XX%CAGR By Value

YY%

North America Immunity Boosting Products Market Share, By Product Type, By Value, 2015–2025F

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Food Beverages Supplements Others

United States Immunity Boosting Products Market Share, By Distribution Channel, By Value, 2015–2025F

50%50%50%50%50%50%50%50%50%50%50%

50%50%50%50%50%50%50%50%50%50%50%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Offline Online

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Report Name: GLOBAL IMMUNITY BOOSTING PRODUCTS MARKET

FORECAST & OPPORTUNITIES

2015 – 2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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