imogen casebourne - why won't they comply?
DESCRIPTION
Imogen Casebourne, Director of Learning at Epic, presented at LearningNow on 1st May 2013. In her session, she shared case studies and best practice advice on how using engaging design can improve your compliance training.TRANSCRIPT
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Imogen CasebourneDirector of LearningEpic
Why won’t they comply?
Techniques for making compliance training powerful, persuasive, effective and fun
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What’s wrong with compliance e-learning?
It’s boring
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Influencing behaviour
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Courses
e-learning
Multi-device learning
Persuasive technologies
RemindersSidekicks
1 2 3MotivationAbility Triggers
3
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Five things that can go wrong
“Most of the course was irrelevant to me.”
‘‘The course was sooo boring. It felt like a waste of my valuable time. ”
“I did this course last year, and the year before!”5
“There is so much info that it’s hard to remember and apply anything in the workplace. ”
“It’s so inflexible. It makes me feel that they have no interest in me.”
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Doing the same course every year
“I did this course last year, and the year before!”
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Solution:Let learners show they know the material
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It isn’t flexible
“It’s so inflexible. It makes me feel that they have no interest in me.”
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Solution :Make it multi-device!
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Wading through irrelevant material
“Most of the course was irrelevant to me.”
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Solution :Personalise it
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Dense, text-heavy or slow narrator-driven courses
‘‘The course was sooo boring. It felt like a waste of my valuable time.”
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Solution :Make it visual and make it fun!
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Solution :Make it visual and make it fun!
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It’s all about ‘awareness’
‘‘There is so much info that it’s hard to remember and apply anything in the workplace.’’
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What do you want people to do?
How will you tell they are doing it? Align training with performance
Solution :Define clear goals
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Solution :Offer practice opportunities
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Five things that can go right
5Diagnostics
Role-filters Engaging visuals, animation and media
Multi-device delivery putting learners in control
Goal and performance focused courses that offer practice opportunities
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Motivation: harness the power of storytelling
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Motivation: harness the power of games
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Harness the power of games
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Triggers: use mobile technology to situate learning
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Triggers: use mobile technology to trigger action
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Tying it all together
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Use mobile devices to build triggers
into the workplace
1 2 33Ability MotivationTriggers
Free learners with multi-device
design
Define specific goals
Employ diagnostics and
role filtersUse engaging visuals and media
Use persuasive techniques such as engaging visuals,
storytelling, games
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Google glasses slideGoogle Glass
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But what do you think?
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