imotions - attention tool eye tracking software - standard license

Tour Standard License Add on Modules Usage Licensing

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

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BEYOND EYE TRACKING™

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EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Data Collection PlatformAllows you to collect data fast and efficiently wether it is Tobii or SMI eye tracking system. The platform provides full study management and state-of-the-art quality data assurance.

Eye Tracking Metrics Specify how the respondent is visually decoding the stimuli. Visualizations: Heat maps, AOI’s, Automatic Attention Areas (Spotlight), Gaze Plot, Gaze Replay, and User Video Recording including all metrics and statistics.

Attention Tool® STANDARD LICENSE comprises a set of platforms

that allow you to execute all type of eye tracking studies on still images with a reliable data collection platform, powerful statistics & state of the art visualizations.

Good for: Packaging, Print Ads, Magazines, Outdoors Ads, Packs on Shelves, POS material, etc...

Statistics PlatformEasy accessible numerical and text output for fast statistical analysis of all metrics.

Reporting PlatformBuilt-in drag and drop interface to build and export reports into a variety of different formats.

Click to see Attention Tool Standard License Video

Standard License

http://www.youtube.com/user/iMotionsEyeTracking%23p/a/u/0/0HQb2y3ptYg




























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Eye Tracking Metrics Platform Specify how the respondent is visually decoding the stimuli.

FEATURES

Heat mapsReveals attention areas created by the respondents’ aggregated viewing with a color based scale, where red is the most intense and green es the least intense.

Highlight (Areas Of Interest)Selects and labels any area of the stimulus/image to obtain metrics for that particular area.

Spotlight (Automatic Attention Areas)Reveals attention areas created by the respondents’ aggregated viewing in diverse visualization outputs.

Gaze Replay and Fixation PlotReveals the way the image is viewed by each of the respondents in real time. Replay as necessary and get the full overview of the fixations.

User / respondent video (Webcam support)Monitor the face of the respondent during data collection, analysis as well as in the reporting to know how respondents engage with the stimuli.

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Spotlight (Automatic cluster of AOIs)

Labels - display the sequence of the Spotlight –

based on the Hit time

Hit time – Average time when the respondents

discovered the Attention Point for the first time

Time spent – Average time spent in an Attention

Point out of the total exposure time

Ratio – Number of respondents who had at least

one glance at the Attention Point

Revisitors – Number of respondents who visited

more than once an Attention Point out of those

who had at least one visit

Revisits – How many times respondents revisited

an Attention Point on average

Residual - How much time the respondents

spent looking elsewhere than the attention points

Metrics

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Heat maps (Customization of Metrics as in Spotlight)

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Highlight (AOI)

Labels - display the sequence of the AOI –

based on the Hit time

Hit time – Average time when the respondents

discovered the AOI for the first time

Time spent – Average time spent in an AOI

out of the total exposure time

Ratio – Number of respondents who had at

least one glance at the AOI

Revisitors – Number of respondents who

visited more than once an AOI out of those who

had at least one visit

Revisits – How many times respondents

revisited an AOI on average

Residual - How much time the respondents

spent looking elsewhere than the AOI

Metrics

Standard License

Click to see Attention Tool video

http://www.youtube.com/watch?v=BLUb4Nx4eHw

http://www.youtube.com/watch?v=BLUb4Nx4eHw



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Gaze Replay and Fixation Plot Click to see Attention Tool video

Fixations are represented as semi

transparent circles – sized relative

to the duration of the fixation and

centered in the middle of the gaze

points defining the fixation

Respondent name and time in

the gaze sequence when

snapshot was taken. When

exported as movie it will show the

actual time

Metrics

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Respondent camera play back

http://www.youtube.com/watch?v=koIpPHh6520

http://www.youtube.com/watch?v=koIpPHh6520



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Data Collection Platform Allows to collect data fast and efficient whether it is Tobii or SMI eye tracking system. The platform allows full study management and quality data assurance.

MAIN FEATURES

Study ManagementThe core element in the study management is ease-of-use. Straight forward interfaces utilizing many different test scenarios.

Quality ManagementAssure that the operator gets the best data from the beginning without worrying about losing important findings because of poor data quality.

SMI & Tobii eye tracker support

Full respondent & stimuli control

Respondent exposure control

Advanced segmentation

Test Plan integration

Quantified calibration feedback

Data quality assurance

Calibration evaluation

Operator Live Viewer

User / respondent video (Webcam support)

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The Data Collection testing environment should be calm and relaxing out of external distractions like odors, noises, unnecessary elements & direct sun light. The room needs to be as neutral as possible. The recommended setting is a Gessel room commonly used for focus groups.


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Statistics / Metric Platform Easy accessible numerical and text output for fast statistical analysis of all metrics.

FEATURES

Segmentation Statistics

Real-time segmentation statistics including age distribution, data quality, respondent count, and segmentation criteria.

Gaze based metrics

Drop out time / Respondent exposure control

Shows how much time the respondents spent looking at the stimulus while using the manual stimulus change.

Fixation based metrics

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Segmentation criteria can range

from gender and age based to advanced

segmentation parameters -

corresponding to what was setup for the

analysis

An age histogram is a simple tool to

visualize your segmentation – especially

if seen in context with advanced

segmentation criteria

Exposure time, valid respondents

and data quality provide feedback

specific to the stimulus

Statistics / Metric Platform

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Reporting Platform Built-in drag and drop interface to build and export reports into a variety of different formats.

FEATURES

Custom Report Export to Word, Excel, HTML, PowerPoint & PDF

Benchmark able Metric Results

Raw Data Export

Content Menues in the analysis bar

Customizable Attention Graphs

Batch and/or single result export

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Reporting Platform Built-in drag and drop interface to build and export reports into a variety of different formats.

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EYE TRACKING SOLUTIONS


iMotions is a high-tech development company specialized in eye tracking software and services.

We develop Attention Tool®, which is the most robust eye tracking software platform for Market Research and Usability in the World.

Our leading eye tracking technology is proven and have several patents pending on emotion measurements and reading pattern recognition, which make is unique. We are a step ahead of all other eye tracking softwares by providing not only eye tracking, but a new way of measuring consumer behavior in a 100% non intrusive way.

iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers, Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the software with different models to fit your specific needs. We develop R&D projects for custom feature creation or further exploration of our technology. We also provide market research services and have a vast data collection network available with Attention Tool in US.

Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers representation in UK, Australia and Latin America.

Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research companies in 20 countries around the World.

Check more on www.imotionsglobal.com

http://www.imotionsglobal.com

http://www.imotionsglobal.com

imotions - attention tool eye tracking software - standard license

Technology

imotions trademarks

times respondents

emotion technology

respondents aggregated

written permission

smi eye tracking system

type of eye tracking

hit timehit time average