impact of digital technology
DESCRIPTION
TRANSCRIPT
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Reading on line – why it is attractive...
• multimodal • interactive • personalised• non-linear and expansive• collaborative and participatory• ‘read –write’ Web 2 technologies• up to date• global in coverage• free
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Hypertext links and interactivity
‘reading on screen with hypertext is comparable to moving from the passenger’s seat to the driver’s seat’
p7 Screens and Pages- by Sue McKeown, Mary Moss and Tracy Slawon
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
The speed issue…
‘The technology primes us for speed, overwhelmed, we are happy to have it help us speed up.’
Alone Togetherp 166
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
The distraction issue…
‘an ecosystem of interruption technologies…’
The Shallows – what the internet is doing to our brainsp 91
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Net Smart – how to thrive online
‘continuous partial attention, an always-on, anywhere,
anytime, any place behaviour that involves an artificial
sense of crisis’
p 58Net Smart – how to thrive online
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Taken from ‘Deep Learning in an Age of Distraction’ a presentation by Alec Couroshttp://dmlcentral.net/resources/4835
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
The transparency issue
‘Content comes to us already branded, already shaped through the economics of sponsorship, if not over advertising. We do not see how much these commercial interests influence what we see and what we don’t see.’
Confronting the Challenges of Participatory Culturep 16
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Technology and multitasking
‘the brain takes time to change goals, remember new rules
needed for the new task and block out cognitive interference from the previous, still-vivid
activity’
‘switching costs’
P 133 The Shallows
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
The genre issue
‘We are what we behold. We shape our tools and then our tools shape us.’Marshall McLuhan – Canadian communications theorist
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Reading on line – its drawbacks...
• it encourages speed rather than care in reading
• there are numerous in built distractions• authorship and purpose are often unclear• short, informal text formats predominate• users are not exposed to the longer text
types that they may be required to write themselves
• in comparison, plain text on a page can seem flat and uninspiring
• search engines reduce the need for readers to classify information under heading
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Is Google Making Us Stupid?
asso
ciat
ion
of c
olle
ges
in th
e ea
ster
n re
gion
Is Google Making Us Stupid?
http://www.youtube.com/v/W86P_FX6PdI