Peter Hubert Head of Insights, APAC

LinkedIn

Impact of Emerging Technology on

Institutional Investing

Are digital and social

resources gaining traction

among institutional investors?

Kevin Lim Investment Advisor

Kevin works as a senior

investment advisor for a mid-

market hedge fund in

Singapore.

He has been in the

institutional investment field

for over 8 years.

Kevin has been promoted 4

times and is now responsible

for the investment decisions

for one of his firm’s largest

portfolios.

Kevin Lim Investment Advisor

Kevin is an avid social

media user

49%

51%

82%

84%

95%

Niche Publications/Sites

Blogs/ DiscussionForums

News Sites

Company's Websitesor Blogs

Social MediaSources

Digital sources used for obtaining

finance-related information

Learn about investment products/

services

Research asset management

firms

Read timely news or market/

industry updates

Research specific industries

Seek opinions or commentary on

markets/ events

55%

43%

43%

41%

41%

He actively uses social to

become a better informed

advisor

Top purposes cited for using

social media

He trusts the social channel

he uses, and practically

applies what is learnt

Conduct further research on

an industry issue or topic

47%

Change their perspective

on an industry issue or topic

55%

Share the information with

decision makers at their

company

47%

Choose to work with a

particular company or client

39%

Start a discussion with my

investment consultant

49%

Make an investment

recommendation or decision

39%

You’re more likely to

influence and engage Kevin

on LinkedIn

Institutional Investors are

more likely to use LinkedIn over

Twitter or Facebook when seeking

subject matter education

Be ‘always on’ and deliver a steady stream of

valuable information

Tailor your content to maximise engagement

with your audience

Develop a content calendar and plan what

you want to say

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