SOCIAL MEDIA & THE MODERN DAY CAMPAIGN MANAGEMENT

By. Manish Bhatnagar & K.V.Singh

Comparison

Hiearchial

Confidante dependent

Exclusive

Expensive

Resource Bias

Groupism

Dissemenination Slow and doubtful

Flat

Zero dependency

Inclusive

Optimal

Unadulterated

Singular

Instant and wide

Traditional The New Age

We layered the New age on top of traditional

Why Social Media

Although traditional system was in place but a force multiplier was required looking at the current dynamics

Their was a time-lag in feedback

Their was a feeling of getting strung up

Circumstances were such that resource optimization and information audit was crucial

To win we had to break the concentric circles

The traditional engines of Vote bank Politics were beyond our reach (Money and Caste)

We had to think out of the box

Our Strategy was to use the Social Media alongwith Traditional

What did we do

Opened the Facebook page for Mr Kirti Vardhan Singh https://www.facebook.com/kirtivardhansingh.rajabhaiyya

His Humble, Clean & Youthful Image was relentlessly propogated

5000 Friend Limit was reached within a fortnight

How we did it

Constantly maintained that the FB is run by Him or his Associate

The associate was deliberately kept confidential

The associate was shorn off any local political baggage (No political background)

All queries good or bad were replied to and action taken where required

No rhetoric was allowed on the FB site

Daily meeting programs were posted on the FB page and the feedback was appreciated

Constant engagement with the constituents through FB chat

It was a trust building exercise between the constituents and the Candidate

The Traditional and the Social media were kept apart

How we did it

Once Trust was established, Change leaders were identified & created

Their information was acted upon under intimation to them, this was their motivation

The thought of interacting directly with candidate was the best reward

The friend list was regularly filtered and updated

The concentric circles were broken

Daily review meeting among the executive member of campaign management team

Real time info was sent to the candidate in the field over iMessage

After 20 days enough data was available to start analysis and make clear tactical action plans.

We had a detailed working plan in motion

Some interactions

Message seen thru imessage to Mr Singh

Some interactions

Some interactions

Some interactions

Some interactions (Traditional)

Daily Twenty such meetings were held

Some interactions (Traditional)

Mr Modi Visits Gonda for a Public meeting

Election day compliance

Analysis

Daily Action Plan

Analysis

Detailed

Block by Block

Cumulative Gonda

The Final Prediction

BJP CONG SP BSP PP OTHERS TOTAL

PREDICT 351883 177199 155202 134044 65750 5548 889627

Actual 359643 102254 199227 116178 42744 53000 873046

Deviation -2 42 -28 13 35 -855 2

An EPIC and UNPRECEDENTED VICTORY for our MP Candidate (3rd Term)

Won by a margin of 2,57,000 votes against the incumbent Cabinet Minister

Won by a Margin of 1,61,000 Votes against our closest Rival

Voting % went up by 50% from 6,00,000 votes to 9,00,000 votes (effective communication)

We got 3,59,000 votes up from 1,32,000 Votes polled in last election (2009)

THE FINAL RESULT

THANK YOU