impact of social media
TRANSCRIPT
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Impact of Social Media Meagan Dorsch, Public Affairs Director
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Today's Agenda
What is Social Media?
SM tools and how they are used
Tech Tools for You
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What is Social Media?
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Is Social Media A Fad?
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It's One Tool
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Rise of Social Media
2008
2009
Why?
Where the people are at
Unfiltered communication and access
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History of Social Media
Fourth Generation - Crowd Sourcing
Open Graph Ning / GovLoop
Third Generation - Real Time
Facebook Twitter Foursquare
Second Generation- Two Way Communication
Blogs Podcasts
First Generation - One Way Communication
Napster Classmates
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Information Loop, 2005
Legislature
Press Release
Journalist Publication/
Website
Public
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Information Loop, 2011 Legislature
Tweet
Blog
Public
Journalist
Press Release
Re-Tweeted
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Online News Consumption
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Use of Internet
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Use of Internet
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Use of Wireless
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Video Viewing
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Use of Social Networks
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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What Tool to Use?
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Legislatures Using SM
Legislative sites
Social Media Policies
Internet Campaigning
Federal Agencies and DOD
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Social Media Strategy
Strategy vs. Policy
Is it S.M.A.R.T
– Specific
– Measurable
– Attainable
– Realistic
– Tangible
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Cool Legislative Projects
HI Senate Paperless
Initiative, YouTube
CT Senate Dems. Job Bill,
Google Maps
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Social Media Universe
Source: Social Media Revolution
If Wikipedia paid every
time an article was posted
online: $1,712 /hour
If Facebook were a country:
3rd Largest
24 of 25 largest
newspapers
seeing decline in
subscriptions