“impacting employment outcomes” employer campaign and job development in washington state cathy...
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“Impacting Employment Outcomes”Employer Campaign and Job Development
in Washington State
Cathy Sacco
Monica McDaniels
Washington Initiative for Supported Employment (WiSe)
www.theinitiative.ws [email protected] [email protected]
(206) 343-0881WWW.THEINITIATIVE.WS
YOUR BUSINESS , OUR BUSINESS
Promoting employment through a Statewide Employer Initiative
Charting our Future
Campaign/ Marketing committee
Research outside of Social Service Arena
Feedback
Link to National Efforts
Our Direction
Further Development and Design Implementation outline for each Region in
State State wide Job Developer Coalition
Expanding our connections GSI, Priority Spokane, ASTD, Leadership
Connection Evolving best practice
Hire Ability Day, Business Advisory Committee, Employer recognition awards, tool kit for business, state-wide trained supported employment professionals
Our Direction . . . Diversifying our customers
Businesses are our customers, Training and CEU
Linking with Organizations Portal to Businesses, Employer Website,
WISE connected to local Business community
2004 committee – 12 months of prep work
Hired a PR firm Internship > long term
commitment
Message to Impact Business Event – logo- define terminology-marketing
materials “business to business” Promotion/Sponsorship
On going funding
Evolution/Future Design
Key Components: Yearly development
Outreach/Marketing/Sponsorship
Businesses promoting our message
Annual Event Day – (7th Annual)
Follow up connection
* Speakers Bureau pilot
Event Day October
– National Disability Awareness month
Keynote Business that employs people
with Developmental Disabilities Honorary Co chairs
2 year commitment – rotation A large business A small Business Success Stories
Individuals with developmental Disabilities
Morning on the Job New employers Individuals looking for
work Vendor/provider agency
support
Media
Hire Ability Day Website: http://www.hireabilityday.org/
HAD video – CM-TV http://
www.youtube.com/watch?v=VFXT1df_B9w
National Campaign“Think Beyond the Label”
ODEP Connecting – statewide effort Messaging Consistency State specific outreach
Local communities Local businesses
State Trained Professional Job Developers and Coaches
www.wiseemployers.com
Pilot: Local Speakers Bureau Who:
Major Bank Insurance Brokerage Firm
Hospital/Health System
Digital Imaging Firm Major Grocery Business Local Small Business Local Hair Salon
We Are Bridging the Gap …. GSI breakfast meetings GSI – quarterly topic sessions Leadership Spokane
– annual business meeting Priority Spokane Leadership Connection
Cooperative with 4 area Universities Outreach with Information/Education
opportunities Topic Breakfast mini trainings
Kiwanis Rotary ASTD Downtown Leadership CORE