Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

Impaq.me Revenue & Community Engagement Tools for

a Socially Networked World

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

2

What is Impaq.Me?

Impaq.Me is an innovative 'social reward' tool that helps nonprofits tie philanthropic revenue to social engagement through the use of proprietary sharing tools.

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

Impaq.Me Share Tools

Share widget• Replaces standard share tools• Appears at the beginning or end of an article on a publisher’s

website

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

4

What need does Impaq.me fill?

• Impaq.me makes it easier for foundations to support larger groups of nonprofits

• Impaq.me makes it easier for foundations to provide smaller grants

• Impaq.me makes it easier for nonprofits to demonstrate the impact of foundation grants

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

5

How does Impaq.me differ from other funding mechanisms?

• Impaq.me ties funding to actions• Promotes the social value of the projects• Provides a direct relationship between the

nonprofit and those who care most about their mission

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

6

Impaq.me Test Results:Alpha #1 – Small Journalism Sites

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

7

Impaq.me delivered 10,000 visitors to news organizations

The Lens

Oklahoma Watch

IowaWatch

C-HIT

Raleigh Public Record

Pine Tree Watchdog

SIRF

Midwest Center

Aspen Journalism

0 500 1,000 1,500 2,000 2,500 3,000 3,500

3,194

1,893

1,770

1,253

982

936

733

444

85

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

8

$1 10%

$2-523%

$6-1033%

$11-2533%

$26-503%

Consumers are choosing to give -- and more than $1

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

9

• Impaq.me is highly effective in helping readers “carry the message” to others in their social networks

SHARES CLICKTHROUGHS SHARE POWER

1,285 9,920 9.5

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

10

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

4.8 5.2

9.2

17.7

11.0

12.0

6.0

6.8

5.8

2.1

9.9

12.0

14.6

3.1

6.27.36.1

The LensOklahoma WatchIowaWatchC-HITRaleigh Public RecordPine Tree WatchdogSIRFMidwest CenterAspen Journalism

9/15/2013

11/6/2013

Impaq.me makes sharing more effectiveNumber of clicks per shared item

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

11

What do news consumers choose to share and click on?

• Consumers are overwhelmingly choosing to share serious, in-depth pieces from our members– Top 3 most shared pieces:

• Research on ancient bayous in Louisiana• A longform profile of an entrepreneur with a colorful past trying to

make a fortune with medical marijuana• A 13,000 word profile of Maine’s current governor

• Consumers are choosing to click on “affiliation opportunities” in large numbers. 3 out of the top 10 most clicked pieces are opportunities to support a news organization through donating or attending an event

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

12

Takeaways• Our testing shows that Impaq.me is viable in large

and small newsrooms• Participants love it and are seeking ways to extend

their use of it– Participants are telling us that they are excited about

finding local sponsors for additional sharefunding campaigns

• Our prototype is only the beginning– Users are demonstrating demand by asking for additional

flexibility in business rules for the campaign, effectively designing new campaigns they believe work for their goals

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

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Next Steps?• Extend the EEJF-funded campaign for the smaller orgs who

have not yet hit the cap• Tweak the prototype code to allow for different messaging

and suggested donation amounts on the widget• Start Alpha Test #2 with larger nonprofit journalism sites

ProPublica, CPI, CIR, VoSD, MinnPost and Texas Tribune• Secure funding for Alpha Test #3 with non-journalism

nonprofit projects• Rejigger business model based on test data

Proprietary and confidential, not for distribution to unauthorized third parties. Patent Pending.

Impaq.Me is a project of the Investigative News Network, a 501(c)3 nonprofit corporation.

14

Thank you!