imperative benefits of online reputation management

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IMPERATIVE BENEFITS OF ONLINE

REPUTATION MANAGEMENT

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Introduction

•Online or digital reputation proves to

worth equal to “Word of Mouth”

for your offered products and

services.

•You should start managing your

reputation online TODAY or hirea ORM agency to manage your

business on behalf of you.

•Engage prospects through your

blogs and social networks.

•Encourage happy customers to leave

testimonials on consumer review

website.


https://www.adgonline.in/blog/online-reputation-management-a-must-activity-for-e-marketers/



BENEFIT 1: Widespread online

visibility

97% of all consumers search for local business online

85% of consumers read online consumer reviews in order to determine if a business is a good business.




87% of respondents searched online to find more information about business that a friendly or family member referred

41% use laptop when searching online for a business referred by a friend or family.




BENEFIT 2: Strong presence where

your prospects are

20- something business buyers are roughly twice as likely to seek information or advice from social media, compared with 31- to 40-year-olds.




13% of respondents use social media when looking for more information online about a business referred by friends or family

People spend an average of 37 minutes daily on social media, a highertime spend than any other major internet activity, including email

Facebook users spend 114 billion minutes a month on the site.

Twitter users send 400 million tweets each day




BENEFIT 3: Target’s trust earned

right way73% of consumers

responded that positive online reviews make them

more likely to trust a business

70% of consumers trust consumers opinion online

•While only 58% trust editorial content•58% trust branded website•50% trust emails they’ve signed up for

67% of respondents need only 6 reviews or less to

formulate an opinion about a business

34% of them need only between 2 and 3

reviews




BENEFIT 4: Your audience will

know that you are open and you

careWhat does it say about a brand if they are not active on social media platforms like Facebook and Twitter?

“It is expected that a company havesome digital face- whether it’s on FB or Twitter – but they need a strong electronic presence or you doubt their relevance in today’smarketplace.”

“It shows they are not really with it or in tune with the new ways to communicate with customers.”

Female, 50-54

Female, 18-24




What does it say about a brand if they are not active on social media platforms like Facebook and Twitter?

“Either they are not interested in the demographic that frequent FB and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method”

If they are not on FB or Twitter, then they aren’t in touch with the ‘electronic’ people.”

Male, 35-39

female, 55-59




BENEFIT 5: Consumer complaints

addressed quickly

Having and efficient ORM campaign lets you respond to customer complaints easily.




BENEFIT 6: Angry customers

appeased

Having an efficient ORM also lets you to appease angry customers




BENEFIT 7: User generated

content-utilizationContributors who have been

customers for 10+ years write about 30% more content than

first-year customers Only 9% of B2B decision makers consider vendor

content ‘trustworthy’




BENEFIT 8: Powerful word-of-mouth

recommendations

Word-of-mouth is the most trusted form of advertising

90% of consumers trust personal recommendations from

people they know

87% of respondents search online to find more information

about a business that are referred by known people

84% of consumers say word-of-mouth recommendations

influence their purchase decision




BENEFIT 9: Online

recommendations- just as effective

Of respondents said that they trust online reviews as much as personal recommendations.

79%

Of Facebook fans are more likely to recommend those brands since becoming a fan.

60%

Of Twitter followers are more likely to recommend those brands since becoming a follower.

79%




BENEFIT 10: Influence purchase

decisions90% of respondents who recalled reading online

reviews claimed that positive reviews influenced their buying decision.

51% of Facebook fans and 67% of Twitter followers are more likely to buy brands they follow or are fans

of.

65% said that positive online reviews would influence them to actually select a particular

company.

86% said negative reviews influenced their buying decision.

38% of consumers say a single negative comment online can dissuade them from making a purchase.




Contact us now to see How We Can Manage Your Online

Reputation Today!

You can call us at: 0129-4165364 or you can also mail us at:

[email protected]


mailto: [email protected]

imperative benefits of online reputation management

Marketing