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    A SUMMER TRAINING AT DSM TEXTILE

    KARUR 

    SUMMER TRAINING REPORT

     Submitted by

    N.VINOTHKUMAR 

    Register No: 7131!"311#7

    in partial fulfillment for the award of the degree

    of 

    MASTER O$ %USINESS ADMINISTRATION

     IN 

    RVS INSTITUTE O$ MANAGEMENT STUDIES

    &OIM%ATORE ' "!1!#

    AUGUST( #1)

    1

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    RVS INSTITUTE O$ MANAGEMENT STUDIES

    &OIM%ATORE ("!1 !#

    SUMMER TRAINING REPORT

    AUGUST( #1)

    This is to certify that the project entitled A S*++er tr,i-i-g ,t DSM TEXTILE

    KARUR 

    is the bonafide record of project work done by

    N.VINOTHKUMAR 

    Register No: 7131!"311#7

    of Master of Business Administration during the year 2014201!"

    ((((((((((((((((((((( ((((((((((((((((((((((((((((((((((

    Pro/e0t G*ie He, o2 te De4,rt+e-t

    2

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    DE&LARATION

    # affirm that the summer training at $%&M T'(T#)'5 being submitted in partial

    fulfillment for the award of M,ster o2 %*si-ess A+i-istr,tio- is the original work 

    carried out by me" #t has not formed the part of any other project work submitted for 

    award of any degree or diploma* either in this or any other +ni,ersity"

      -".#-/T+

    MA 

      31214!1103

    # certify that the declaration made abo,e by the candidate is true"

    Mrs" Mehta .ani 5oghee* MBA* M" 6hil*

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    A&KNO6LEDGEMENT

    7irst and foremost # would like to e8press my sincere gratitude to our  belo,ed Dr. P.V. Pr,, M%A. M. Pi8 Gr,.&6A PGD&A. P.D.  %irector*

    .& #nstitute of Management &tudies* annampalayam* for pro,iding us all the

    facilities and encouraging me throughout the course of the project"

    # e8press my sincere thanks to our ead of %epartment Dr. 9. Nir*,r,-i

    M%A. M. Pi8. PD. D.P.&.S.  with her fully nonstop support with grateful

    guidance"

    # e8press my sincere thanks to my project guide* Mrs. Met, V,-i 9ogee

    M%A M.P i8  Assistant 6rofessor * for the guidance and support for the

     preparation and study of the organi9ation"

    # am highly obliged to e8tend my sincere thanks to the company for their 

    effecti,e guidance and ,aluable support to carry out this project in their premises"

    # e8press my heartfelt gratitude Mr. Ar*8+o8ie,-  7inance  Manager   of 

    %&M Te8tile* arur for gi,ing me an opportunity for doing the project in their 

    esteemed organi9ation and for encouraging me to complete the project

    successfully"

    Abo,e all* # thank Almighty :od and My 6arents for gi,ing me the grace

    and content support in successfully completing this project to the best of my ability"

    N.VINOTHKUMAR 

    4

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      TA%LE O$ &ONTENTS

    &HAPTER NO. TITLE PAGE NO.

    1 #-T/%+;T#/-

    1"1 AB/+T T' #-%+&T< "

    1"2 AB/+T T' ;/M6A-< 1

    1" /B5'T#.'& /7 T' &T+%<

    2 %'6ATM'-T& 1)

    2"1 6/%+;T#/-

    2"2 +MA- '&/+;'

    2" 7#-A-;' 3

    2"4 MA'T#-: = &A)'&

    2"> ?+A)#T<

    "1 7#-%#-:&

      "2 &+::'&T#/-&

    4 ;/-;)+/-

    B#B)#/:A6<

    >

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    &HAPTER I

    1"1 A%OUT THE INDUSTR;

    The Te8tile  i-*str< i- #ndia traditionally* after agriculture* is the only industry that

    has generated huge employment for both skilled and unskilled labor in te8tiles" The te8tile

    industry continues to be the second largest employment generating sector in #ndia" #t offers

    direct employment to o,er > million in the country" The share of te8tiles in total e8ports was

    11"04@ during April5uly 2010* as per the Ministry of Te8tiles" %uring 2002010* #ndian

    te8tiles industry was pegged at +&C>> billion* !4@ of which ser,ices domestic demand" #n

    2010* there were 2*>00 te8tile wea,ing factories and 4*1> te8tile finishing factories in all of 

    #ndia"

    Narration

    )arge Duantity of north #ndian silk was traded through the silk route in ;hina to the %&M

    western countries" The #ndian silk was often e8changed with the western countries for their 

    spices in the barter system" %uring the late 13th and 1Eth century there were large e8port of 

    the #ndian cotton to the western countries to meet the need of the 'uropean industries during

    industrial re,olution" The archaeological sur,eys and studies ha,e found that the people of 

    !

    http://en.wikipedia.org/wiki/Textilehttp://en.wikipedia.org/wiki/Textilehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Ministry_of_Textiles_(India)http://en.wikipedia.org/wiki/Textilehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Ministry_of_Textiles_(India)

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    ardpan ;i,ili9ation knew wea,ing and the spinning of cotton four thousand years ago"

    eference to wea,ing and spinning materials is found in the .edic )iterature also"

    There was te8tile trade in #ndia during the early centuries" A block printed and resistdyed

    fabrics* whose origin is from :ujarat is found in tombs of 7oster* 'gypt" This pro,es that

    #ndian e8port of cotton te8tiles to the 'gypt or the -ile ;i,ili9ation in medie,al times were to

    a large e8tent" ;onseDuently there was de,elopment of nationalist mo,ement like the famous

    &wedish mo,ement which was headed by the 'urobond :host"

    There was also e8port of #ndian silk* Muslin cloth of Bengal* Bihar and /rissa to other 

    countries by the 'ast #ndian company" Bhilwara is known as te8tile city"

    #ndia is the second largest producer of fibre in the world and the major fibre produced is

    cotton" /ther fibres produced in #ndia include silk * jute* wool* and manmade fibers" !0@ of 

    the #ndian te8tile #ndustry is cotton based"

    The strong domestic demand and the re,i,al of the 'conomic markets by 200 has led to

    huge growth of the #ndian te8tile industry" #n %ecember 2010* the domestic cotton price was

    up by >0@ as compared to the %ecember 200 prices" The causes behind high cotton price are

    due to the floods in 6akistan and ;hina" #ndia projected a high production of te8tile F2> lakh

     bales for 2010 11G" There has been increase in #ndiaHs share of global te8tile trading to se,en

     percent in fi,e years" The rising prices are the major concern of the domestic producers of the

    country"

    Man Made 7ibersI These include manufacturing of clothes using fiber or filament

    synthetic yarns" #t is produced in the large power loom factories" They account for the

    largest sector of the te8tile production in #ndia" This sector has a share of !2@ of the

    #ndiaHs total production and pro,ides employment to about 4"E million people"

    The ;otton &ectorI #t is the second most de,eloped sector in the #ndian Te8tile

    industries" #t pro,ides employment to huge amount of people but its productions and

    employment is seasonal depending upon the seasonal nature of the production"

    3

    http://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Silkhttp://en.wikipedia.org/wiki/Jutehttp://en.wikipedia.org/wiki/Woolhttp://en.wikipedia.org/wiki/Man-made_fibershttp://en.wikipedia.org/wiki/Man-made_fibershttp://en.wikipedia.org/wiki/Cottonhttp://en.wikipedia.org/wiki/Silkhttp://en.wikipedia.org/wiki/Jutehttp://en.wikipedia.org/wiki/Woolhttp://en.wikipedia.org/wiki/Man-made_fibers

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    The andloom &ectorI #t is well de,eloped and is mainly dependent on the &:s for 

    their funds" #ts market share is 1@" of the total cloth produced in #ndia"

    The Joolen &ectorI #ndia is the 3th largest producer" of the wool in the world" #ndia

    also produces 1"E@ of the worldHs total wool"

    The 5ute &ectorI The jute or the golden fiber in #ndia is mainly produced in the 'astern

    states of #ndia like Assam and west Bengal" #ndia is the largest producer of jute in the

    world"

    The &ericulture and &ilk &ectorI #ndia is the 2nd largest producer of silk in the world"

    #ndia produces 1E@ of the worldHs total silk" Mulberry* 'ra* Tsar* and Mega are the

    main types of silk produced in the country" #t is a laborintensi,e sector"

     Indian Textile Policy

    :o,ernment of #ndia passed the -ational Te8tile 6olicy in 2000

    Textile Organization

    The #ndian Te8tile industries are mainly dominated by some go,ernment* semi go,ernment

    and pri,ate institutions"

    The major functions of the ministry of Te8tile areI

    Bhilwara Te8tiles #ndustry

    Te8tile 6olicy K ;oordination

    Manmade 7iber #ndustry

    ;otton Te8tile #ndustry

    5ute #ndustry

    &ilk and sericulture #ndustry

    Jool #ndustry

    E

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    %ecentrali9ed 6ower loom &ector 

    '8port 6romotion

    6lanning K 'conomic Analysis

    7inance Matters

    #nformation TechnologyF#TG

    Te ,isor< o,rs i-08*e:

    All #ndia andlooms Board

    All #ndia andicrafts Board

    All #ndia 6ower looms Board

    Ad,isory ;ommittee under andlooms eser,ation of Articles for 6roduction

    ;oordination ;ouncil of Te8tiles esearch Association

    MM cotton industry

    Te +,/or e=4ort 4ro+oti-g 0o*-0i8s i-08*e:

    Apparel '8port 6romotion ;ouncil* -ew %elhi

    ;arpet '8port 6romotion ;ouncil* -ew %elhi ;otton Te8tiles '8port 6romotion ;ouncil* Mumbai

    Te +,/or PSU or P*8i0 Se0tor U-ert,>i-g ,re:

     -ational Te8tile ;orporation )td" F-T;G

    British #ndia ;orporation )td" FB#;G

    ;otton ;orporation of #ndia )td" F;;#G

    5ute ;orporation of #ndia )td" F5;#G  -ational 5ute Manufacturers ;orporation F-5M;G

    andicrafts and andlooms '8port ;orporation F';G

     -ational andloom %e,elopment ;orporation F-%;G

    '8port 6romotion ;ouncil for andicrafts* -ew %elhi

    http://en.wikipedia.org/wiki/Jute_Corporation_of_Indiahttp://en.wikipedia.org/wiki/Jute_Corporation_of_Indiahttp://en.wikipedia.org/wiki/Jute_Corporation_of_India

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    andloom '8port 6romotion ;ouncil* ;hennai

    #ndian &ilk '8port 6romotion ;ouncil* Mumbai

    6ower loom %e,elopment K '8port 6romotion ;ouncil* Mumbai

    &ynthetic K ayon Te8tiles '8port 6romotion ;ouncil* Mumbai

    Jool K Joolen '8port 6romotion ;ouncil* -ew %elhi

    Oter ,*to-o+o*s oies i- tis i-*str< ,re:

    ;entral Jool %e,elopment Board* 5odhpur 

     -ational #nstitute of 7ashion Technology* -ew %elhi

     -ational ;entre for 5ute %i,ersification

    Te te=ti8e Rese,r0 Asso0i,tio-s ,re:

    &outh #ndia Te8tiles esearch Association FTAG* ;oimbatore

    Ahmadabad Te8tiles #ndustryLs esearch Association

    Bombay Te8tiles esearch Association* Mumbai

    #ndian 5ute #ndustries esearch association* olkata

    Manmade Te8tiles esearch Association* &eurat &ynthetic and art silk Mills esearch Association* Mumbai

    Jool esearch Association* Thane

     -orthern #ndia Te8tiles esearch Association* :ha9iabad

    Organized sector 

    10

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    According to earneyLs etail Apparel #nde8L #ndia ranked as the fourth most promising

    market for apparel retailers in 200"

     There is large scope of impro,ement in the te8tile industry of #ndia as there is a huge increase

    in personal disposable income among the #ndians after the 11 liberali9ation" There is also a

    large growth of the organi9ed sector in the #ndian te8tile industries" The foreign brands along

    with the collaboration of the #ndian companies established business in #ndia" &ome of these are

    6uma* Armani* Benetton* 'sprit* )e,i &trauss* ugo Boss* )i9 ;laiborne* ;rocs etc"The major 

    #ndian #ndustries include Bombay %yeing* ;abinda* :rasim #ndustries* 5;T )imited* )akshmi

    Machine Jorks* )akshmi Mills and Mysore &ilk 7actory"

    11

    http://en.wikipedia.org/wiki/Puma_AGhttp://en.wikipedia.org/wiki/Armanihttp://en.wikipedia.org/wiki/Esprit_Holdingshttp://en.wikipedia.org/wiki/Levi_Strausshttp://en.wikipedia.org/wiki/Hugo_Bosshttp://en.wikipedia.org/wiki/Bombay_Dyeinghttp://en.wikipedia.org/wiki/Grasim_Industrieshttp://en.wikipedia.org/wiki/Lakshmi_Machine_Workshttp://en.wikipedia.org/wiki/Lakshmi_Machine_Workshttp://en.wikipedia.org/wiki/Lakshmi_Millshttp://en.wikipedia.org/wiki/Puma_AGhttp://en.wikipedia.org/wiki/Armanihttp://en.wikipedia.org/wiki/Esprit_Holdingshttp://en.wikipedia.org/wiki/Levi_Strausshttp://en.wikipedia.org/wiki/Hugo_Bosshttp://en.wikipedia.org/wiki/Bombay_Dyeinghttp://en.wikipedia.org/wiki/Grasim_Industrieshttp://en.wikipedia.org/wiki/Lakshmi_Machine_Workshttp://en.wikipedia.org/wiki/Lakshmi_Machine_Workshttp://en.wikipedia.org/wiki/Lakshmi_Mills

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    1. A%OUT THE &OMPAN;

    DSM Te=ti8es is located at arur* Tamil -adu in the &outhern part of #ndia" 'stablished

    in 2001* %&M T'(T#)' is an 'minent Manufacturer* '8porter and &upplier of the ;otton

    ome furnishing Te8tile 6roducts that are a reflection of the de8terity of the artisans of #ndia"

    %&M T'(T#)' incorporates the latest trends* %esigns and ;olors in %&M T'(T#)' ome

    7urnishing Te8tile 6roducts that caters to the di,erse taste and preferences of %&M T'(T#)'

    discerning clients"

    %&M T'(T#)' is backed by a Talented Team of Master ;raftsmen with ich '8perience in

    infusing life into the ome 7urnishing te8tiles through their de8terous hands" %&M T'(T#)'

    dedicated ?uality ;ontrol super,isors carefully monitor the entire production process to

    ensure Duality standards and client specifications are met"

    'ach of %&M T'(T#)' creations speaks ,olume of the efforts and craftsmanship that goes

    into making them" This is the reason %&M T'(T#)' ome 7urnishing Te8tile 6roducts ha,e

    found immense appreciation and accolades in the international market"

    DSM Te=ti8es* the -ame you can trust for ?uality Te8tiles 6roducts" .& fabrics offer a wide

    range of Te8tiles 6roducts* ;reated K %esigned to &atisfy Most of %&M T'(T#)' products

    are manufactured as per %&M T'(T#)' buyerHs design under their /rders and in their own

    labels* but %&M T'(T#)' also create designs as per %&M T'(T#)' clients reDuest with

    %&M T'(T#)' own designers"

    12

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    DSM Te=ti8es is recogni9ed for its #nno,ation* ;onstant esearch* %e,elopment and

    +pgrades to the trends pre,ailing around Jorld" %&M T'(T#)' constantly e,aluates %&M

    T'(T#)' ;lients needs and obser,es the e,aluation of ;onsumer abits"

    A &peciali9ed 6roduct %e,elopment team and dedicated &ales force are contributing their 

    le,el best to satisfy %&M T'(T#)' respected clients

    ( V.K.S,,4,ti $o*-er.

    Being* the family business as wea,ing and came from a wea,ing 7amily* DSM Textiles has a

    ,ery good knowledge about production* technical aspects and each K e,ery corners of

    manufacturing the Duality te8tile products"

    Based in arur* #ndia* %&M T'(T#)'* %&M Te8tiles manufactures K supplies finest Te8tiles

    to %&M T'(T#)' .aluable ;ustomers across the Jorld" #t has been 14 years* since* %&M

    T'(T#)' are satisfying %&M T'(T#)' clients and building a strong relationship both in

     business and in personal"

    7rom 200!* itHs the turn of Mr" .adi,el anaga&abapathi* the son of Mr" ." " &abapathi taken

    the position and continuing the ser,ice to their respected clientLs "After completing his

    #nternational Business studies in the +nited ingdom* he himself in,ol,es in this wonderful

     business with great interest K spirit and always lo,es ,ery much to ser,e his respected clients"

    VISION

    To transform the company into a modern and dynamic yarn* cloth and processed cloth hand

    finished product manufacturing company with highly professionals and fully eDuipped to play

    a meaningful role on sustain able basis in the economy of Tamilnadu" To transform the

    company into a modern and dynamic power generating company with highly professionals

    and fully eDuipped to play a meaningful role on sustainable basis in the economy of 

    Tamilnadu"

    1

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    MISSION

    To pro,ide Duality products to customers and e8plore new markets to promote=e8pand sales of 

    the company through good go,ernance and foster a sound and dynamic team* so as to achie,e

    optimum prices of products of the company for sustainable and eDuitable growth and

     prosperity of the company"

    ORGANI?ATIONAL STRU&TURE

    1.3 O%9E&TIVES O$ STUD;:

    Technology* techniDues and system for organic production

    Appropriate national certification agency with international recognition

    14

    7ounder FV.K.S,,4,ti $o*-erG

    6roduct%epartm

    tFMr"Ma

    appanF>0

    Administration

    %epartment

    FMr"6rabakarG

    F0G

    7inance%epartment

    FMr"Arulmolide,

    anGF1>G

    Marketing%epartmentFMr"ajaG

    F1>>G

    Technical%epartment

    FMr"angarajanGF20G

    ;'/ @Mr. V,ie8K,-,g,S,,4,ti

    Manager 

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    Assessment of global market for appropriate market strategies

    Technology and techniDues applied on model farms and elsewhere

    #nternationally acceptable standards and an established certification office with trained

    inspectors #dentification of and access to e8port markets

    Minimi9e duplication of effort *ser,ice and resources

    'liminate inefficient and costly redundancies

    'liminate non compatible standards and architectures

    #dentify obstacles for department wanting to mo,e computing operations"

    &HAPTER II

    DEPARTMENTS

    .1 PRODU&TION DEPARTMENT

    1>

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    The production 6lanning and ;ontrol department is the one that materiali9es the

     production flow and monitors it"

    The main objecti,e of the production planning department is to e8ecute mass production "

    1!

    Production Planning and Control

    6roduction 6lanning 6roduction ;ontrol

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    &ometimes the buyer selects the designs that he wants to get mass produced from the fabric

    database of o,er E000 design collection de,eloped by the research and

    %e,elopment department of %&M Te8tiles known as the %-T: department" The

    specifications and procedures for such designs are already listed in the database and now the

    work of the 6/%+;T#/- 6)A--#-: ;/-T/) is to efficiently carry out those

     procedures other times the customer sends samples and reDuires the mass production for it" #n

    such cases* the %-T: department de,elops the procedures in,ol,ed for production of 

    that sample by re,erse engineering"

    The 66; department then allots the machinery and time reDuired for fulfillment of each

     procedure accordingly" The lead time is also decided by 66; on the base of order si9e*

    machine a,ailability* profits in,ol,ed and the urgency as per the consumer"

    #n case of orders of lower Duantities* the 66; has to strategies the e8ecution of the order and

     plan whether or not to accept it* since dyeing machines of slashed and rope dye ha,e

    limitations as to the minimum amount of dyeing* for best results and a,oidance of wastage

    13

    6lanning

    outing

    &cheduling

    )oading

    %ispatching

    7ollowing +p

    #nspection

    6lanning

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    The 66; department also plans separately for orders of e8port and domestic market as the

    demand ,ary from region to region" %&M also has its own retail brands* like ruff and tuff jeans

    etc* but they are treated as buyers and not subsidiaries" The bottle neck operation that

    determines the lead time for the production is the %&M T'(T#)' ha,ing procedure"

    The loom capacity depends on the following factorsI

     

    ;onstruction of fabric

    )oom &peed

    'fficiency

    The production planning team needs to coherently work on deciding whether the capacity of 

    the plant is enough to fulfill the order in the gi,en lead time"

    +sually the lead time for any particular order is >0 to >> days* including all Duality checks

    inspection etc"

    The thumb rule for calculation of lead timeI

    6re spinning proceduresI days

    &pinningI 1>20 days Jarping and dyeing days

    7or e,ery %&M T'(T )ea,ing cycle to 4 daysF%&M T'(T )ea,ing cycles depend

    on the order stand abo,e mentioned factorsG +sually for one order about E to 10 %&M T'(T )ea,ing cycles reDuired

    7inishing processes 1 day for each process* if not co,ered in the integrated finish

     processing machine #nspection 2 to days

    Jashing 2 to days

    &OSTING

    &pinningI s 1"10 =kg=count Fa,gI %&M T'(T#)' Jeight !>0 gram=mtrG

    %&M T'(T )ea,ingI 0"21 =pick 

    1E

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    %yeingI s 4=mtr 

    7inishingI s0"04 =mtr 

    ;oatingI s 4 =mtr 

    6o%&M Te8tileI s 2"2> =unit

    )abor JageI s !000 to E*>00=month

    #nspectionI s 0"!> =mtr 

    RA6 +,teri,8:

    ;otton100 kilo cotton N EE kilo of yarnFfor combed yarnG F3>@ yarn reali9ationG

    )ossI 1 @ si9ing* 2" to 2"> @ %&M T'(T#)'a,ing* 1@ warping Ftotal 4 to 4">@G

    The production planning process for denims in %&M is done on e8cel" Though an attempt was

    made pre,iously to employ an '6 system* the project failed causing major loss of capital

     because an '6 system does not work for such a huge company with such di,ersification in

    the process"

    6rocess control is not possible as each order has a different reDuirement and hence different setof processes are to be e8ecuted" Moreo,er* the lead time and cost calculations* that are

    supposed to be taken care of by the '6 system* cannot take into account of all the possible

    factors at a plant as huge as %&M denims"

    The production planning and control head* and team are the ones* to plan each and e,ery step

    of the production process* and it is their responsibility to deli,er high Duality products at the

     promised time"

    PRODU&TION PRO&ESS

    1

    SPINNING

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    Se0tio-s 2or 4ro*0tio-:

    Administration department

    Merchandising &ection

    %e,elopment &ection F)aboratoriesG

    ;ommercial K ;ompliance &ection

    6lanning &ection

    &ample &ection

    ;utting* &ewing and ?"; &ection

    7inishing section

    Mechanical K 'lectrical section

    20

    BALL WARPINGBEAM WARPING

    ope %yeing

    ebeaming

    &i9ing

    %rawing

    &lasher %yeing

    )ooming

    7inishing

    #ns ection

    6ackaging

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    Pro*0tio-:

    DSM TEXTILES  is a fully ,ertical unit from

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    :as Boiler I 2:enerator I 1;utting Machine I EThread econing Machine 1

    Thread &ucking Machine I 2;utting Table  -umbering Machine I 1.acuums Table I 0;ompressor 4Tot,8 :

    G C TTL "1!

    Tot,8 E+48o

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    . HR DEPARTMENT

    %epartment in %&M is in,ol,ed in different types of human res%&M T'(T#)' related

    acti,ities" ere are the acti,ities of de,elopment in %&M as followsI

    1" ecruitment

    2" Training and %e,elopment

    " ;ompensation

    4" 6erformance Appraisals>" 'mployee %&M T'(T#)' fare

    !" ewards and 6unishments

    3" etirement and Termination Benefits

    'mployees are important to any organi9ation in fact there are employees which gi,e a

    certain image to an organi9ation so the role of becomes all the more important" The

    functions performed by this department at %&M Te8tiles discussed below"

    HIRING ORIENTATION TRAINING AND SEPARATION O$ PERSONNEL

     

    An important function of the department is to hire new workers and employees as and

    when needed" #t has set criteria for reDuired skills for different jobs" After hiring people* it

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     briefs them about the organi9ation and its policies" ;odes of conduct their responsibilities and

    facilities" #t also arranges for the proper training of newcomers so that they are able to perform

    effecti,ely and efficiently as soon as possible" Another important function of the  

    department is to allocate work force for different departments and shops according to the need*

    for the smooth running a company reDuires right people on hand at the right time and in the

    right place"

    MAINTENAN&E O$ ALL RE&ORDS O$ PERSONNEL

    #t maintains all the records and personal profiles of the people coming in* working and

    going out" &uch records help the management in finding out the right person for a job" #f a

     person has left the organi9ation it can always call him back and negotiate for the key job and

    work"

    ATTENDAN&E TIME KEEPING LEAVE RE&ORD AND RE&ORD O$ SO&IAL

    SE&URIT;

    The department is also responsible for maintenance of records of employeeLs

    attendance" #t is important because sufficient number of workers is on daily wages" &o if an

    employee is absent his pay is accordingly deducted" The department also has lea,e record of 

    the permanent employees" #f they take benefit of the allowed lea,es per month* their pay is not

    deducted* howe,er afterwards they are penali9ed by deduction of pay"

    Another basic purpose of social security is to pro,ide a minimum le,el of income for retires

    their sur,i,ors* and their dependents* as for the permanently disabled" The program also

     pro,ides hospital and medical payments" %&M T'(T#)' e,er social security benefits ,ary

    depending upon how long a worker has contributed to the organi9ation" To maintain all the

    rele,ant record and decide accordingly the e8tent of benefit to be allowed to a worker is the

    responsibility of personnel department"

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    HANDLING O$ ALL MATTERS RELATING TO PERSONNEL

    department also deals with the complaints of the employees arising from the

    working conditions or from the decision made by the lower le,el managers and super,isors"

    Typically grie,ances arise when a worker feels that he has been passed o,er for promotion* is

    not getting a fair share of o,ertime or is being asked to work too much o,ertime"

    &uch problems are first of presented to immediate super,isor of the employee* if he is unable

    to resol,e* then the problem goes to manager and if e,en then the issue is not settled* then it is

     presented to human resource manager* who with discuss the problem with director and tries to

    reach to solution"

    PERSONNEL &OUNSELLING

    'mployees are human beings and they need to be treated accordingly" Jhen an

    employee is in trouble at work or at home* he appreciates the helpful attitude of coworkers and

    organi9ation itself" /ne he is out of trouble* he is more committed to work and the

    organi9ation" Therefore personnel department also takes care of employees personal problems*

    so that they could work to their full potential"

    DE&ISION MAKING

    The decision making system is important for an organi9ation* if it is to succeed" ;ustomarily

    there are two e8tremesI

      #" ;entrali9ed decision making

      ##" %ecentrali9ed decision making

     

    At DSM TEXTILE it was strongly felt that the organi9ation should follow the

    centrali9ed system" ;hairman and %irectors are all in all in the organi9ation" ',en routine and

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    daily affairs are to be appro,ed from the %irectors" Managers ha,e little power to make

    decisions"

    /n the positi,e this system gi,es effecti,eness and the top management knows

    e,erything going on" e has utmost control o,er the functions* he is responsible for"

    But on the opposite the argument is that no one person can o,ersee and control all the work*

     particularly when organi9ation is ,ery large" #n such care* he should assign some of its

    authority and resistibility to the managers and other employees" Also in case of decentrali9ed

    system of decision making* the managers can be held responsible for the work done by people

    directly under his super,ision"

    MARKETING DEPARTMENT

    They ha,e two marketing departments

    1" )ocal marketing department

    2" '8port marketing department

    E=4ort 0,tegories

    'uropean Market

    Australia

    7ar 'ast

    Middle east

    'urope

     -orth America

    &outh America

    Africa

    Australia

    &OMPAN; MARKETING MIX

    By marketing mi8 of an organi9ation %&M T'(T#)' mean* what company offers to

    the customer i"e" companyHs products* what price it charges for the product" ow the product

    reaches to customer and how company promotes the image of the product" /ne can easily

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    understand that all this depends upon the product* company is offering and nature of the

    organi9ation itself"

    %&M Te8tiles is an organi9ation which is in the business of cloth for Duite long time now" #t

    has started printing of grey cloth in 1!3" 7or this purpose it has established a printing unit"

    ere %&M T'(T#)' discuss about printing of grey cloth"

    Marketing = &ales 6rocedures

    PRODU&T MIX

    By product mi8 %&M T'(T#)' mean what products are being offered by the

    company" DSM TEXTILE  prints all types of designs for ,arious needs of the

    customers" #t also produces customi9ed products" All colors are used commonly" As far as DSM TEXTILES is concerned* at present all types of te8tile products" 0

     percent material of the te8tile products is purchased from local ,endors and rest of 30

     percent is imported largely" The 6roducts carries beautiful designs" A more prominent* courageous and competiti,e step taken by the management is to

    offer products in 12 different colors" This has gi,en an edge to DSM TEXTILES o,er 

    competitors" ;urrently DSM TEXTILESis also working on an e8tra ordinary design"

    PRI&ING POLI&IES

    The management of DSM TEXTILES is ll aware of the fact that* the most of the

     population of #ndia could earn only enough to make both ends meet" Moreo,er the te8tile

     products it makes are mostly used by lower middle class and lower class in terms of income"

    Taking these facts into consideration* management prices its products such that* they are

    easily affordable for the customers" As for as per meter price is concernedP it is purely on

    market and profit basis" )astly* cost has been accumulated and addition of desired profit sets

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    the price" The prices of all te8tile products are in range from s"20 to s"200 per meter" Jhile

    e8clusi,e products are a,ailable at different prices"

    #t is a known fact that in 1 there has been steep increase in prices* and for many

     people it had become unaffordable to buy products despite immense need" There has

     been monopoly of the some competitors and they charged prices of their own choice"

    #n &uch circumstances* the management of DSM TEXTILES saw an opportunity to

    full fill the demand of the e8ploited people it launched its products in 1> with a price

    difference of 0@* as compared with the competitors" At present there is healthy

    difference pre,ailing as for as price is concerned"

    As stated earlier the management wants to makes its products affordable to more and

    more people" The basic intention behind this objecti,e is to capture as large a market

    share as possible" Jhich will gi,e economies of scale* and this ensures its e,er 

    increasing profits"

    The management also makes it binding on its local sale shop that it sells products to

    customers at announced prices" &o that each customer is treated eDually and showed

    satisfied" This adds to good image and good will of DSM TEXTILES"

    7rom time to time the sales officers prepare lists of its products and that of 

    competitors" Then price changes are considered if necessary"

    DISTRI%UTION POLI&IES

    7or local &ale

    Manufacturer

    Jholesalers

    etailer 

    ;ustomer 

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    7or )ocal &ale but by using the /wn &hop 7acility

    Manufacturer

    /wn &hop

    Jholesalers

    etailer 

    ;ustomer 

    $or E=4ort

    Manufacturer

    ;ommission Agent FomeG

    ;ommission Agent FostG

    I+4orter

    #t means the connections between manufacturer and customers are wholesalers*

    retailers* commission agents and middlemen" Therefore company takes great care in selecting

    the connected parties" All matters regarding connected parties are settled through the &ales and

    Marketing %epartments" DSM TEXTILES has many permanent customers in Tamilnadu "

    &ome e8clusi,e items are directly sold to permanent importers on order" These items are of 

    e8tremely high Duality"

    SELE&TION POLI&IES $OR MIDDLEMEN

    Middlemen are the link between manufacturer and the wholesalersP as far as DSM

    TEXTILES is concerned* it has e,ol,ed criteria for selection of middlemen" &o marketing

    department considers following aspects"

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    &ales potential of the area

     -umber of e8isting middlemen in that area

    7inancial position of the applicant

    6ast e8perience

    &torage capacity

    )ocation of the out let

    eputation of the applicant in the area

    The performance of e8isting middlemen in the area

     -ormally* a basic reDuirement is* the area must ha,e population round about 0*000 with high

     purchasing power" Area sales officer ,isits the prospecti,e areas to inspect the location and

    other facilities" The assistant Marketing manager ,erifies the applicantHs general position from

    different sources including bankers" Then he makes remarks on the application and he sends tothe marketing manager" #f he appro,es the application* then the middleman is selected"

    .3 $INAN&E DEPARTMENT

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    The finance department is the most authori9ed and ,ital department of the

    organi9ation" The main functions of the finance department areP

    A" Anticipation of needed funds

    B" AcDuisition of funds

    ;" Allocation of funds

    %" #n,entory control

    A. ANTI&IPATION O$ NEEDED $UNDS.

     

    The process of anticipation of reDuired funds can be di,ided into following two categories"

    1" &alaries

    2" 6urchases

    1. SALARIES

      #mportant functions of salary section areI

    To prepare monthly payroll for officers and employees" To prepare payroll sheets for the employees or workers and maintain a record of the

    supporting ,ouchers recei,ed from administration department" To prepare the monthend trial balance of ad,ance ledger and reconcile it with the

    control ledger"

    . PUR&HASES

    All types of materials* eDuipments machinery* stationery* parts and etc" are purchased on

    credit basis" At the end of each month total amount to be paid for all credit purchases are

    calculated and then payments are made in ne8t month in general" A subsidiary section of the

     purchase section is of import section" %&M Te8tiles imports raw materials* spare parts of 

    machinery or machinery or plant" All these imports are in compliance with the import policy

    of :o,ernment of #ndia"

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    %. A&BUISITION O$ $UNDS.

    Main source of funds at DSM TEXTILESand functions of finance department areI

    1" &ales of products

    2" Banks

    " &hare capital

    1. SALES O$ PRODU&TS

    The funds obtained through sales of products are recycled into business after deduction of 

     profits"

    . %ANKS

    %&M Te8tiles has de,eloped a thinking of use of internal funds instead of e8ternal

    funds" owe,er* sometimes it does finance its projects through bank loans" %&M Te8tiles gets

    two types of loansP )ong term loans are borrowed by pledging fi8ed assets such as building

    and hea,y machinery* short term loans are obtained by pledging raw materials and finished

    goods"

    3. SHARE &APITAL

    %&M Te8tiles has a ;'/ and three directorsP each director has purchased at least !000

    shares each of s" 100" #t contains the share capital of s 2*23*400="

    ;" ALLO&ATION O$ $UNDS

     

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    7inance department also formally allocates funds to different departments in

    accordance with the annual planning and priorities of the %irectors" owe,er it is not

    necessary and binding upon the department"

    INVENTOR; &ONTROL

     

    7inance department also controls in,entories of different departments indirectly" And

    also maintain all the record about it"

    .! SALES DEPARTMENT

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    %OOKING

    At %&M Te8tiles has both booking &ystem i"e" payment is reDuired before deli,ery or 

    after deli,ery" Booking is made on credit basis or current basis"

    DELIVER;

    %eli,ery is on 7/B basis which is freight on board" #t is on ;% condition means

    complete knock out condition to reduce freight charges and to pre,ent from damage" There are

    two types of supplies" '8port items ha,e deli,ered by using the containers like 40 cubic feet

    etc" )ocal items ha,e deli,ered by using the local carriers"

    PROMOTION

    #n modern age just to ha,e good product does not guarantee* that it would sell" ather 

    there is so much competition in markets that you ha,e to make fierce attempts to introduce

    your product" #n this regard you ha,e different tools a,ailable" The choice of the tools makesyour promotional mi8" The purpose of your tools is to make product known and acceptable to

    target customers" %&M Te8tiles has also adopted a set of promotional tools for promotion of 

     products" They are discussed as follows"

    Ad,ertising

    6ublicity

    STORE DEPARTMENT

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    #n DSM TEXTILESthere is &tore department is one which stores all the materials*

    eDuipments and spare parts etc" Jhich is need in the signali9ation for its smooth runningQ The

    main function of the department is to pro,ide the needs of the organi9ation i"e" machines

    spares parts* packaging materials* tools* oils etc" To run business continually these departments

     plays ,ery important role in the organi9ation" #n this department they pro,ide materials

    according to order made by the different departments in the organi9ation" The order ship must

     be sign by the Managing %irector department head"

    O/e0ties o2 te Store De4,rt+e-t

    ;oncentrating towards smooth running of the production process 7acilitating all reDuired eDuipments on time

    eduction of #n,entory eDuipments on time

     

    .) BUALIT; DEPARTMENT

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    ?uality Management at DSM TEXTILES is ,ery particular about impro,ement and

    maintenance of Duality" 7or this purpose* they ha,e established a welleDuipped department

    hea,ing Duality control laboratory* for which separate staff and e8perts ha,e been hired"

    BUALIT; &ONTROL PRO&ESS

    Their process of Duality control starts from the suppliers and ends at customer" As DSM

    TEXTILESdoes not ha,e their own wea,ing unit* they ha,e to purchase material FyarnG from

    the open market" They start Duality control right from the purchase of yarn* chemicals* dyes

    and other materials" 7or this purpose* inspection is made to see whether the purchased material

    is up to reDuired Duality standard or not" #f not* it is rejected" #f accepted* it is then gi,en to

    wea,ers who wea,e the cloth only for DSM TEXTILES here also wea,ing process is

    continuously e8amined to ha,e wo,en cloth of reDuired Duality standard"

    #nspection is also made at the arri,al of wo,en cloth to the DSM TEXTILES* i"e"*

    whether the cloth is wo,en with reDuired specifications or not" %yes and chemicals are also e8amined for their brands* proper combinations* Duality*

    colors and other characteristics" #nspection for Duality standards is made throughout the step by step manufacturing

     process* especially during grey inspection for weight* width and blend ratio" %uring ier &couring and ope Bleaching* checking is made for whiteness and 6"

    %uring merceri9ing* absorbency is checked"

    SAMPLING

    DSM TEXTILES uses sample of products to check the Duality and the product to be

     produced in bulk"

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    BUALIT; STANDARDS

    DSM TEXTILES is following different Duality standards for domestic and e8port products"

    DOMESTI& PRODU&TS

    DSM TEXTILEShas its own Duality standards for its domestic products" They

    continuously try to maintain and impro,e these standards"

    EXPORT PRODU&TS

    7or e8port products* they ha,e to follow the Duality standards as specified by the

    customer" #f they are e8porting to 5apan* then they ha,e to meet their reDuirements and if they

    are e8porting to 'urope* then they ha,e to follow 'uropean standards" They can make minor 

    adjustments in Duality as reDuired by the customers"

    STATISTI&AL BUALIT; &ONTROL

    %&M Te8tiles is using charts Fmostly bar chartsG for the purpose of statistical Duality

    control to whether there is impro,ement needed and where it is needed"

    ISO ### &ERTI$I&ATION

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    The management* management represents and management coordinators are working

    ,ery hard to achie,e standards" They ha,e also worked for the certification of the #&/ 001

    certificate"

    BUALIT; POLI&;

    BUALIT; IS DSM TEXTILE $UTURE5

    DSM TEXTILES is a uniDue ,ersatile organi9ation and is dedicated to the continuous

    impro,ement in producing different types of processed fabrics by pro,iding e8cellent ser,ices

    through moti,ated employees who are dynamic team of people %&M T'(T#)' ensure that

    the products are produced according to the customer reDuirement and e8pectation" DSM

    TEXTILES is renowned in the local and international market for its e8cellent ser,ices* timely

    deli,ery of Duality finished products to their ,alued customers" DSM TEXTILES philosophy

    of continuous impro,ement relies on intensi,e training programs* regular meeting discussions*

    which emphasi9e the employeesL direct in,ol,ement %&M T'(T#)' aim is to respond the

    customerLs e,er changing needs in the most efficient way"

    &HAPTER III

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    3.1 $INDINGS

    Te 0o+4,-< ,s , +o-o4o8< +,r>et i- te=ti8e 0otto-

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    DSM TEXTILES is one of the leading groups in Tamilnadu" The system* the

    management style* the policies K decentrali9ed decision making en,ironment is really

    remarkable" This report is basically an attempt to study about the ,arious department in the

    organi9ation and their workings"

    The o,erall study indicates that the company has attained progress mainly through

    dedication of employees" The effecti,eness of management* their willingness to take

    ad,antage of opportunities and face challenges of changing economic picture* has contributed

    in impro,ing the companyLs performance* this in turn has contributed to the impro,ement and

    soundness of the company"