1. RECRUIT DONORS Make the ask! It’s

important that your ask is

heartfelt and specific.

People generally give what

they are asked for, whether

it’s $5 per pay period, a

10% increase, 1% of salary

or a Leadership or

Tocqueville gift.

Educate all employees

about the impact United

Way makes in our

community.

Communicate to first-time

donors the value of giving

at any level.

Include volunteer and

advocacy opportunities to

enable more employees to

get involved.

2. RETAIN DONORS Thank all donors for their

support.

Follow up with donors who

gave in prior years but

have not yet renewed their

commitments.

Share donor information

with United Way so that

your employees can stay

informed about the impact

of their investment and

additional ways to get

involved.

Include United Way

updates in your

organization’s year-round

communications, such as

website, newsletters,

e-mails and so on.

Promote volunteer and

advocacy opportunities

year-round.

uwbc.volunteermatch.org

3. GROW DONORS Establish goals and provide

incentives.

Recognize donors for their

support at various levels.

Establish a Leadership and

Tocqueville Giving

Campaign. Leadership

Givers contribute $1,000 or

more annually; Pin Oak

Society members contribute

$1,000 to $2,499 annually;

Post Oak Society members

contribute $2,500 to $4,999

annually; Live Oak Society

members contribute $5,000

to $9,999 annually; and

Tocqueville Society

members contribute $10,000

or more each year.

IMPLEMENT 2016 CAMPAIGN STRATEGIES When you implement the following strategies in your United Way campaign, you strengthen the in-volvement of your coworkers who already support United Way and you engage new supporters to help change lives in Brazoria County.

FOR MORE IDEAS AND RESOURCES: Contact your United Way representative Visit UWBC.org for additional campaign planning

tools and information you can use to tell the United Way story effectively.

3 Months Before Kickoff Select Senior Leadership Chair and Employee Campaign Leader/Campaign Chair Have first campaign planning meeting with United Way representative Conduct executive briefings with senior leadership to choose Leadership Giving Chair Finalize campaign team and volunteer structure 2 Months Before Kickoff Review Campaign Analysis with campaign team (provided by UWBC) Begin steering committee meetings (meet twice per month) Hold meetings with campaign team and United Way representative to develop specific

objectives and strategies surrounding business units and special projects (campaign communications, volunteer trainings, kickoff and thank you celebrations, special events, Leadership Giving campaign, reports and tracking)

1 Month Before Kickoff Set overall campaign goal Develop Leadership Giving strategy, identify prospects and set events Finalize theme and communication plan Develop volunteer training schedule, meeting agendas and materials Have committee identify business unit coordinators Train coordinators Have coordinators identify team leaders Execute campaign posters, voice mails, web messages and other communications

vehicles 2 Weeks Before Kickoff Kick off and begin Leadership Giving campaign

1 Week Before Kickoff Have Leadership Giving Chair follow up with prospects Tell the United Way story through articles on your website Weeks of Campaign Employee education meetings Have general employee kickoff event Send initial email and reminders Send mass voice mails from leadership to employee populations Share daily campaign tracking report with campaign team Host business unit events to raise awareness and increase participation in pledging After the Campaign Send appreciation letters and gifts to volunteers Hold general campaign celebration

Analyzing all the elements of last year’s campaign—the good and the bad—is the first step toward a successful United Way campaign. Review the following aspects of your company’s 2015 United Way fundraising effort. Don’t forget to ask last year’s ECL for their insight. Analyze all the Elements of last years campaign with your UWBC representative. They can provide you a company profile.

IN ADDITION PLEASE CONSIDER

# Full-Time Employees:

# Part-Time Employees:

Total # Employees:

EMPLOYEE IMPACT

% Participation Goal (# of donors/ # of employees) %

Number of Donors (# of employess x % participation)

Average Gift Amount (Total employee gift/ # of employees) $

Total Employee Campaign (# of Donors x Average Gift) $

Leadership Gift(s) $

Special Event Fundraising $

Team Event Volunteer Event(s) (# of volunteer hours x 23.56) $

Corporate Match Program/Corporate Gift $

YOUR IMPACT GOAL $

Target Date

Project Assigned

Done

______

Attend United Way Employee Campaign Leader Training.

______

Work with your United Way representative to review the prior year’s giving history, develop a campaign timeline and set a campaign goal.

______

Share your campaign goal and strategic plan with your CEO and/or Senior Leadership, then secure their commitment to, and support of, the campaign goal.

______

Select your company’s campaign committee members. Recruit one employee per business unit. Set up team meetings twice a month or weekly. Your CEO should select senior executives to serve as Leadership Chairs. Train team during the first meeting.

______

Identify Team Leaders. Select a date for training, ideally one to three weeks prior to the campaign kickoff.

______

Develop a communication plan. Identify methods for reaching employees using e-mail, voice mail and your intranet. This plan may incorporate activities and stories year-round. Identify incentives for giving.

______

Begin Leadership campaign planning. Chairs should identify prospects and develop a strategy to ensure support. Leadership campaigns should occur prior to the general employee effort.

______

Host Leadership events where you can make the ask.

______

A week before the campaign kickoff, send a communication to your company’s employees from the CEO or other senior managers. The message should endorse United Way and invite employees to participate in the campaign.

______

Kick off the general campaign! This could be through a rally or event.

______

Educate your colleagues about United Way. Make the ask through employee meetings and include a United Way speaker.

______

To maintain your company’s enthusiasm, send follow-up communications every few days during the campaign with facts about United Way.

______

Track campaign results and communicate overall numbers to your team. You may also share more specific department results with your leadership and campaign committee.

______

Make sure campaign volunteers follow up with assigned staff.

______

Prior to the campaign close, ask your CEO to send a reminder e-mail about the end date and encourage giving.

______

Collect pledge cards and complete reports.

______

Submit pledge cards to your company’s payroll department. Have your United Way representative pick up the campaign results.

______

Thank each donor and celebrate your success!

______

Debrief your team on findings for next year.

The 30-Minute Presentation

Welcome & Endorsement of United Way Campaign Chief Executive 3 min

Introduction of Employee Campaign Leader (ECL) Chief Executive 1 min

Introduction of Campaign Committee ECL 1 min

United Way, Creating Opportunities UWBC Speaker 15 min

Closing Remarks ECL 10 min

The 20-Minute Presentation

Welcome ECL 2 min

Comments & Endorsement of United Way Campaign Chief Executive 3 min

United Way, Creating Opportunities UWBC Speaker 10 min

Closing Remarks ECL 5 min

The 15-Minute Presentation

Welcome ECL 1 min

Comments & Endorsement of United Way Campaign Chief Executive 3 min

United Way, Creating Opportunities UWBC Speaker 8 min

Closing Remarks ECL 3 min

Although no two companies are the same, one of these three presentation formats should work well for your group.

One-on-one presentations can be very effective in encouraging people to participate in the campaign. These presentations should be conversational, with no pressure. Peer to peer presentations work best, so ask steering committee members and/or team leaders to make presentations, as well. Make copies of this sheet for team members to help them prepare for their one-on-one presentations. 1. Plan

Make your own donation before asking others to give.

Schedule 5 to 10 minute appointments.

When scheduling meetings, explain the purpose of the meeting and how long you expect it to take.

Schedule meetings in person or on the phone. Confirm by e-mail.

Meet first with employees you know well. Promote the campaign before you meet with employees. 2. Organize

Personalize the pledge form and don’t forget to bring extra pens to the meeting.

Bring the United Way brochure and pledge form.

Prepare your presentation, but keep notes to a minimum. Do not read a statement to the employee. Refer to notes only to keep you on track; speak personally to the employee and use a lot of eye contact. Plan for no more than 2-3 minutes for your presentation. Use the remaining time to discuss concerns and answer questions. 3. Meet

Review the purpose of the meeting.

Explain the purpose of the employee campaign and the role it plays in supporting United Way.

Describe what United Way does and how it impacts the community.

Tell the story – describe your personal experiences observing the impact of United Way and its Community Partners (tours or fairs, volunteering, people you know who have been helped).

Mention the four impact areas; Education, Income, Health and Basic Needs to the person you’re meeting with. The point you’re making by explaining the needs is the necessity for continued support. Ask questions and listen for clues that tell you about the interests, activities and motivators of the employee you are meeting with. Find ways to tie giving to things that motivate the employee.

Note: Do not utilize questions or wording that could imply judgment. For example, to probe for areas of interest in community service, ask which community needs are of most concern to the employee, not whether he or she currently gives or volunteers to any charities. Remember that the decision to give is highly personal.

Watch for signals that the employee is connecting with the message. Signals can include frequent

nodding, smiling, becoming enthusiastic, interjecting personal stories, offering to help or providing suggestions for the campaign. Be flexible in your presentation so that you can move in a direction

that the employee responds to whenever you see these signals.

Ask for the pledge. Here are some ways:

“If you contributed last year, please consider increasing your pledge.” “If you haven’t participated in a workplace campaign before, please consider doing so

this year.” “Remember that payroll deduction makes giving convenient, and also allows you to

spread your giving over the course of a year.”

4. Follow Up

Thank the employee for his or her time. Encourage the employee to fill out the pledge card during the meeting. If the employee chooses not to fill out the pledge card during the meeting, but indicates a willingness to

contribute, set up a time when you can pick up the pledge card, and confirm with an e-mail when you return to your desk.

THE RETURN ON YOUR INVESTMENT (listed on back of pledge form) When you give to United Way of Brazoria County, we are able to multiply the value of your gift to our com-munity by leveraging additional funding from local community partners and national funding sources. Your gift, partnered with others, makes a tremendous impact in our community. Some examples of this are:

$2 per week provides the training materials needed to help a person with disabilities get the skills needed to become employed;

$5 per week provides a screening mammogram for an uninsured, low-income woman; $10 per week provides 24 hourly sessions of therapy for a victim of child abuse; $20 per week provides 72 hours of case management for clients ready for life-change; $50 per week provides one-on-one services for 438 students in academics through goal setting,

tutoring and mentoring.

Giving is a personal matter involving a decision by the individual to give or not to give. Likewise, the amount of the gift is a personal decision. All campaign volunteers have a responsibility to tell those who ask the reason they are being requested to give—to assure that services are available to those who need help—and to ask for contributions in support of those services. The most responsive contributions are those who have the opportunity to become informed and involved. Well-planned campaigns with effective communication programs will result in responsive contributions. In support of voluntary giving, organizational goals should not be based on 100% participation. When asked why people do not donate to United Way, 70% say they were never asked. Make personal contact. People give to people. Set up a face to face meeting to ask for a pledge. Don’t leave pledge forms on desks. When you start, call the people you know best. This will build your pattern of success.

No matter how hard you try, you may not be able to reach everyone with group meetings or large-scale events. Keep in mind that some employees get sick at the last minute, some eat lunch at their desk and others work flexible schedules. Seek out those last minute pledge cards with a personal solicitation:

Post “wanted” posters offering a small reward for a completed pledge card. Have a mobile “bake sale” by filling a cart with baked goods and juices and exchanging a

snack for a completed pledge form. Host a continental breakfast or offer a free snack at break time for anyone who hasn’t

turned in their pledge form. Consider incorporating an email element to campaign events that ask employees to guess

about photos (Who’s Baby Picture is This?) to allow those who work from home an op-portunity to be asked to participate.

Although this activity is designed to attract last-minute contributions and provide an incentive for employees to complete a pledge form before the end of your campaign, remember to have fun with it. Plan such an event with your campaign’s theme in mind. If your campaign is to be held over a holiday, save an exciting activity for your campaign’s final days (Costume contest, gift wrap-ping marathon, pumpkin throwing contest, etc.).

# of Contributors: ______________________________________________

Total # of Employees: ______________________________________________

Total Employee Gift: ______________________________________________

Participation Percentage*: ______________________________________________

Average Gift Amount**: ______________________________________________

# of Leadership Givers: ______________________________________________

Increase Participation? ______________________________________________

Increase Average Gift? ______________________________________________

Increase # of Leadership Givers? ______________________________________________

Increase Overall Gift? ______________________________________________

What elements of the campaign did employees enjoy most?

_______________________________________________________________________________

What elements of the campaign were troublesome?

_______________________________________________________________________________

Could next year’s campaign benefit from a year-round program?

_______________________________________________________________________________

To what incentive did employees respond the best?

_______________________________________________________________________________

*Participation Percentage is calculated by dividing the “# of Contributors” by the “Total # of Employees”. **Average Gift Amount is calculated by dividing “Total Employee Gift” by the “Total # of Employees”.

Now that your 2016 United Way Campaign has drawn to a close, there is only

one last task you should complete to ensure the ongoing success of your company’s

future United Way Campaigns. Together with the Employee Campaign Co-leader, or

Steering Team members reflect back on this year’s campaign. What elements worked

out well for your team? Which did not? Were your campaign goals achieved? Is there

anything about the campaign you would do differently?

2016 Campaign Results:

Suggestions for Next Year:

Questions to keep in mind:

What is United Way of Brazoria County? United Way of Brazoria County is a local, non-profit organization, that advances the common good by creating opportunities for a better life for all. Our focus is on education, income, health and basic needs, the building blocks for a good quality of life for all. One person or organization cannot solve our community’s toughest issues alone. That’s why United Way recruits and mobilizes people and organizations that bring the passion, expertise and resources needed to get things done. Our goal is to create lasting change that will help children and you achieve their potential through education, help families and individuals become financially stable and independent, and improve people’s health. What is LIVE UNITED? In everything we do, we are all people-connected, interdependent and united. When we reach out to lend a hand to one, we influence the condition of all. Everyone has something to give; financial resources, a voice to champion a cause or volunteer. We invite you to join us. You can give, you can advocate and you can volunteer. That is what it means to LIVE UNITED. Why should I participate in the United Way campaign? United Way provides a strong foundation for the community change by focusing investments to strengthen our community and create opportunities for a better life for all. When you give to United Way, you help support community partnerships, collaborations and programs the United Way knows achieve measurable results in education, income, health & basic needs. You can be confident that your personal investments are helping to bring about long term change so that children are successful in school and graduate, families can achieve financial stability and people have access to care and make healthy choices. When progress is made in these three areas, we see permanent change and build a stronger community. How is my contribution invested? With the guidance of Community Impact Committee volunteers, United Way collaborate with community partners to mobilize resources, finding sustainable solutions that lead to a higher quality of life. United Way is committed to ensuring that your charitable investment is well spent and improves people’s lives locally. We currently partner with 28 local community partners that receive funding from United Way to support over 47 different programs and services that are delivering desired results in our focus areas of Education, Income, Health, and Basic Needs. Education– Everyone wins when our children and youth achieve their full potential. Education is essential to getting and keeping a job with a livable wage and wealth benefits. One example where United Way is making a difference in education is our volunteer reader, tutor, mentor initiative. Volunteer readers can help ensure children can read well by 4th grade, when they will start using their reading skills to learn. Volunteer Tutors can help prepare high school students for college work. We are seeking people just like you to join us to help school children succeed in school. Anyone with passion and commitment can help a young person achieve greater academic success. To volunteer, visit: uwbc.volunteermatch.org Income– Everyone wins when families are financially stable and have opportunities. An income adequate to pay for today’s necessities and save for the future provides families a sense of financial stability. An example of a key focus area is a partnership United Way has with local financial institutions, business, government agencies and community partners. These partnerships all our community to provide free tax preparation services for low income people and as well as free financial stability classes. These classes educate individuals and provide them with tools needed to make financially responsible decisions with their income.

Health– Everyone wins when people make healthy choices. Access to counseling and social services keep children on track and adults healthyand engaged. United Way supports mental health counseling for youth & adults. United Way also helps low income seniors have a healthy meal and companionship and individuals get their lives back on track after alcohol and drug treatment. Through a partnership with FamilyWize Prescription Discount Program, Brazoria County residents have had 40,031 claims totaling over $631,249 saved on prescription costs. How do I know United Way is efficient with my donation? United Way of Brazoria County exceeds the highest standards of nonprofit excellence of watchdog organizations such as the Better Business Bureau’s Wise Giving Alliance and Charity Navigator, which has given United Way its highest rating-Four Stars! United Way’s operating costs of 15% support fundraising, management, our work in the community and general expenses How can I give to United Way? Payroll deduction is our most popular form of payment. It’s efficient: lower fundraising costs means more money is invested in our community. It’s convenient: you decide what to contribute and it comes right out of your paycheck a little at a time. It’s secure and confidential: your payroll deduction is handled by your employer and automatically ends should you leave your job for any reason. Contributors may write a check, give cash, or use a credit card with no additional charge to make their gift to United Way. Donations of securities, property or other gifts are also accepted. Online donations are available at uwbc.org. What kind of tax documents for my charitable contribution will I receive from United Way? For payroll deduction gifts, retain your pay stub, W-2, or other document furnished by employer that indicates the amount withheld during the tax year for payment to United Way of Brazoria County. A copy of contributor’s pledge form for also serves as documentation. How can I get involved with United Way as a volunteer? United Way connects people to a variety of community volunteer opportunities. An online database is available at uwbc.volunteermatch.org - just click on Volunteer. This will give you access to a current list of volunteer opportunities available in our community. United Way also engages volunteers in support of its various activities– including assisting with our campaign, tax preparation, financial stability classes, community impact committee who decide funding for parnters and various board committees. We also organize group volunteer projects for your business or organization. Simply call Haley Follett, Community Outreach Manager at United Way at 979-849-9402. Where do people turn for assistance if they have a personal or family problem? For people who need help but don’t where to turn, a simple call to United Way of Brazoria County office at 979-849-9402 or 800-971-6677 during normal office hours. For after hour’s calls, you can call 2-1-1 to get connected and get assistance. All calls to 2-1-1 are confidential. Trained, local specialists are available to help you find a number of services.

Who decides how the money is distributed? It could be one of your business colleagues, friends, peers or neighbors. Yes, each year local Brazoria County citizens become Community Impact Committee volunteers who make the difficult and thoughtful decisions about distributing the funds you contribute. How? The volunteers are trained to assess budgets, audits and other financial reports. The volunteers are divided into panels that have varied backgrounds and skills. The volunteer panels review applications and hear presentations from the organizations. The panels review budget requests and provide funding recommendations for each program. The Community Impact Committee adjusts funding recommendations as necessary. Which

is determined by the campaign’s final results. The funding recommendation is approved by the Board of Directors and distributed to the

community partners to provide services to those in need. What is the result? Fairness—through a broad cross section of volunteers—middle managers, laborers,

independent business owners, retirees, etc. Assurance—to you, the contributor, that your gift is being used to provide the most effective

and needed services. Unsurpassed Accountability—United way requires budget reviews, annual audited financial

statements, bi-annual financial and beneficiary reports.

The Big Shot As a variation on the standard thermometer graph to monitor campaign progress, use a hypodermic needle design. Great for hospital themes.

Raiders of the Lost Heart Using a heart thermometer, each department represents a piece of the heart. You have met your goal when the entire heart is filled in.

United Way Cookie Caper Each pledge form is passed out with a cookie and the slogan “United Way Cookie Caper—Help Us Bring in the Dough”

Hawaiian Theme Each person turning in a pledge form gets a plastic lei. At the end of the campaign, have a Hawaiian potluck where employees wear their leis and dress in Hawaiian shirts. Have a limbo contest. Use a palm tree as your thermometer.

1960’s Theme Dress up in 60’s garb. Sell headbands, smiley face pins, tie-dyed shirts.

Holidays Tying your campaign to a holiday (i.e. Labor Day, Halloween, etc) is an easy way to make United Way relevant to employees. Get them involved in a project such as a pumpkin carving contest or hold a Halloween costume contest. For Labor Day serve a picnic style lunch and charge admission.

Mardi Gras Everyone loves a party, so why not model your campaign after the biggest party in the world—Mardi Gras. Invite a jazz band to play at your kickoff event. Hold a parade, float contest or sell bead-o-grams (beads with thoughtful messages attached). Host a Cajun potluck.

Wild West Theme Employees dress in Western clothes. Use a cactus as your thermometer.

Raisin Money Use the California Raisins as a thermometer theme. Pass out boxes of raisins to people as they turn in pledge forms.

An Hour of Power Use a stopwatch as a thermometer. Publicize what services are provided from a one hour’s pay donation.

Who Wants to be a United Way Donor? Based on The Millionaire show, use questions and trivia as a good way to educate your co-workers on United Way history and impact in the community.

Have a Day at the Races Employees can team up to have their race day with kids’ pedal cars or trikes. Checkered flags and a mini race track create more fun.

Beach Bash Decorate cafeteria or break room with beach balls, etc. Serve hot dogs and fruit kabobs. Tell everyone to wear their favorite “Hawaiian shirt” and then vote on the best one. Award prizes for the best outfits.

Fifties Fun Fest On the final day of the campaign, serve pizza, hold a karaoke contest, an Elvis look-alike contest, and play rock and roll.

You are a Star Use a movie star, super star, or rock star theme to add “star” quality to your campaign.

Turn on the Power Use flashlights, penlights, buttons or anything with lights to encourage employees to “Power Up” their giving.

Wanted...United Way Donors Create a wild west theme complete with your own home-made jail and wanted posters, and lock up management.

United We Stand…United We Give Use an All-American theme complete with apple pie tosses, picnics and red, white and blue.

Counting on You Fundraisers feature counting. Count the eye colors in the office. Count jelly beans in a jar. Pay to enter the counting contests, the winner gets a prize.

Low-Cost Incentives

Extra vacation day

“Sleep-in” passes

“Leave work early” passes

Extra half hour for lunch for a week

One day/half day off with pay

Boss performs your job for half day

Lunch/dinner with boss

Premium parking shot

Managers wash cars

Casual day

Lunchtime movie with popcorn and soda

T-shirts, sweatshirts, company gear

Restaurant gift-certificates

Pizza party

Sports/Show tickets

Movie/Video passes

Lottery tickets

Grocery/Gas certificates

Flowers

Trophy for department with highest participation

Maybe you would like to offer a “Grand Prize” for an event

in your campaign, or you could use more gift items for raffles but your company’s campaign budget is a little

tight. Why not ask merchants in your area to donate items?

Many area stores and restaurants are happy to help.

Although one of the best rewards for giving to United Way of

Brazoria County is creating opportunities for a good life for all,

everyone likes to win a prize. Incentives help keep participants

engaged in the progress of your campaign and may bring in

campaign dollars.

Dear __________,

Here is your chance to create opportunities for a good life for all throughout your

community. We need your help in the upcoming 2016 (Company Name) United Way

of Brazoria County campaign. We are looking for enthusiastic volunteers to participate

as committee members, and we know you will be a valuable addition to our team.

For over 57 years, United Way of Brazoria County has advanced the common

good by creating opportunities for a better life for all.

As a committee member, you will bring United Way to life at luncheons and

meetings, in break rooms and in face-to-face encounters with fellow employees. I am

counting on you to help our employees understand how important their participation is

to our campaign and, most of all, to our community.

Watch for an invitation to attend an informative training session where you will

receive campaign materials and tools, and have the opportunity to meet with a United

Way representative who will answer questions and be a resource throughout the

campaign.

I am counting on you to help make this year’s (Company Name) campaign a big

success.

Sincerely,

(CEO, Campaign Chair or Coordinator)

Dear Employees:

During the next few weeks, you will be hearing a great deal about United Way of

Brazoria County and how you can be involved through COMPANY NAME’s

campaign. United Way of Brazoria County recruits people and organizations from

across the community to bring their passion, expertise and resources to create

opportunities for a good life for all. By focusing on the building blocks for a good quality

of life-education, income, health and basic needs- United Way of Brazoria County is

finding sustainable solutions that lead to a higher quality of life.

I am asking you to take time this year and learn about United Way of Brazoria

County’s vision that through a united effort, every Brazoria County resident will be

educated, financially sound and healthy. Please join me, and other members of our

team who LIVE UNITED. There is a lot you can do. You can give, you can advocate

and you can volunteer.

Materials explaining United Way of Brazoria County’s work and a pledge form

will be available for you to learn more and provide you the opportunity to make a gift.

Thank you for your thoughtful consideration in joining me and COMPANY

NAME in support of our local United Way.

Thank you,

Name

Title

Dear __________,

We are so excited to have you become part of our team. Our company is

committed to advancing the common good by creating opportunities for a better life for

all in Brazoria County. We enjoy helping others through our partnership with United

Way and encourage the involvement of our employees as well.

United Way of Brazoria County is at the top of the list because we feel it is the

best way to help where help is needed most. Giving through United Way addresses

both current needs and assists in finding sustainable solutions that lead to a higher

quality of life.

We would like to offer you the opportunity to become a supporter of United Way.

Information on the local organization and its services can be found at UWBC.org.

Several of us here choose to contribute to United Way through payroll deduction.

Please sign and return the attached pledge card to

____________________________.

We welcome you on board and remind you that charitable giving is a personal

choice. We give because we want to increase access to services for all those who

seek it. Give because YOU want to give. Thank you for considering a contribution to

our 2016 campaign and for learning more about how United Way mobilizes the caring

power of our community.

Your friend,

Dear __________,

Thank you for your gift to United Way of Brazoria County’s 2016 Campaign. Our

community is a much better place because of your generosity. Your support means

that our Brazoria County neighbors are getting the help they need to have

opportunities for a good quality of life.

By addressing the immediate and long term needs of those in our community,

we create opportunities for a better life for all. By choosing to contribute to United Way,

you are in essence helping fund over 47 programs within 28 different Community

Partners that help children and youth achieve their potential through education, help

families become financially stable and independent, and improve people’s health in

Brazoria County.

Your contribution will be used locally, helping people in need. Thank you, again,

for giving hope to the thousands of your neighbors that will turn to United Way for

assistance.

Your friend,

Dear __________,

As we kick off our 2016 United Way of Brazoria County campaign, I ask you to

join me in advancing the common good. For over 57 years United Way of Brazoria

County has advanced the common good by creating opportunities for a good quality of

life for all Brazoria County residents.

United Way recruits people and organizations who bring the passion, expertise

and resources needed to get things done.

When you give to United Way, you are helping children and youth achieve their

potential through education, assisting families on their journey to financial stability, and

improving the health of our neighbors.

We invite you to be a part of the change. GIVE. ADVOCATE. VOLUNTEER.

That’s what it means to LIVE UNITED.

(Company name) supports United Way of Brazoria County. I hope you will, too.

Sincerely,

(CEO)

TO: All Staff SUBJECT: United Way Campaign Dear __________, Mark your calendars! (company name ) United Way campaign begins (date). As Employee Campaign Leader, I look forward to the many fun and interesting activities we have planned. This year’s campaign focuses on ways we LIVE UNITED in our community. Stay turned for more details. Meanwhile, learn more about United Way of Brazoria County at www.uwbc.org. GIVE. ADVOCATE. VOLUNTEER.

Dear (Employee), The (company name) United Way campaign is starting next week. We have planned many interesting and fun activities to highlight the impact your United Way contributions make in our community. United Way of Brazoria County is asking people across our community to respond to the LIVE UNITED call to action: Give. Advocate. Volunteer. We will be able to learn about the return on our investment when we have our employee meetings with speakers from UWBC. We’ll also have the opportunity to participate in a volunteer project and learn more about ongoing volunteer opportunities. Learn more by visiting uwbc.volunteermatch.org Look for more information next week! Sincerely, (Employee Campaign Leader)

Dear __________, The (company name) United Way campaign kicks off today! We are excited to get started because at (company name), we recognize that when you reach out a hand to one, you influence the condition of all. Last year, we raised ($XXX) for our community and we hope to surpass that number this year. During the next few weeks, you will get an opportunity to learn more about how United Way of Brazoria County is investing your donations in Education, Income, Health and Basic Needs to provide others with the building blocks of a good quality life. In our upcoming employee meeting, you will hear firsthand from a United Way representative about how your contributions are changing lives right here in Brazoria County. This will also be your chance to ask questions and find out more about United Way and its programs Please let me know if you would like volunteer or get more involved with the campaign. You will also receive a pledge form and campaign brochure with more information. Please return your pledge form to me by (date). Everyone can share something, so please join me in making a donation to United Way this year. Sincerely, (Employee Campaign Coordinator)

Dear __________, As the (company name) 2016 United Way campaign begins its final week, we are well on our way to achieving our goal. Currently, (company name) is at (XX%) of our ($XXX) goal. Your gift will help United Way achieve results in the areas of greatest need in our community. Whether large or small, your gift can help change someone’s life. As little as $1 per week can provide 17 homeless individuals with hot healthy meals. If you have not made your decision, please join us today by making a pledge to United Way. Sincerely, (Employee Campaign Leader)

Dear __________, The (company name) 2016 United Way campaign is quickly coming to a close. To date, we have raised more than ($XXX) toward our goal of ($XXX). Please consider joining your co-workers and helping achieve our company goal by making a contribution today. (Company name) continues to be a strong advocate of United Way of Brazoria County because, United Way recruits people and organizations who bring the passion, expertise, and resources needed to get things done. Thank you for considering a gift that will create opportunities for a better life for all. Sincerely, (Employee Campaign Leader)

Dear (Employee), Today is the last day for our United Way campaign. (Company name) has currently raised more than ($XXX) toward our goal of ($XXX). Hopefully you have had an opportunity to learn about the impact your United Way gift really makes in our community. For more information go to uwbc.org. If you haven’t completed a pledge form, please take a few moments to make a contribution. Everyone can share something and every gift can help create opportunities for a good life for all. $1 per week can provide 12 students with basic school supplies We will have a (company name) United Way Appreciation Celebration event with prizes on (date) for all team members who have made their donation. Don’t miss your chance to win—and to help our community win, too. Sincerely, (Employee Campaign Leader)

Dear __________, United Way of Brazoria County is asking people across our community to answer the LIVE UNITED call to action. Give. Advocate. Volunteer. You can LIVE UNITED by giving a donation to United Way. When you respond, your gift creates opportunities for others to have a quality Education that leads to a stable job, enough Income to support a family, and to live in good Health. Last year, (company name) raised ($XXX) for Brazoria County. We hope to raise more this year to create opportunities for a higher quality of life for all. Join me in supporting United Way and providing resources for our friends, neighbors and co-workers. To learn more go to uwbc.org. Sincerely, (Employee Campaign Leader)

Dear __________, Thank you for your valued contribution to (company name). We appreciate your support of our company’s commitment to partner with United Way of Brazoria County. You are probably aware of the United Way call to action for our community to LIVE UNITED. This is a three-part call to action which asks that we Give. Advocate. Volunteer. You may already be acting as an Advocate without realizing it. You act as an Advocate when you speak out about important issues and speak up for causes you care about. When you Advocate for things you believe in, you answer the United Way call to LIVE UNITED and help create opportunities for a higher quality of life for all in Brazoria County. Join us today and use your voice and passion in support of community issues that impact us all. To learn more go to uwbc.org. Sincerely, (Employee Campaign Leader)

Dear __________, We are all interdependent and interconnected. You can become a part of a powerful movement by responding to the United Way call to action to LIVE UNITED, which means to Give. Advocate. Volunteer. Everyone is busy with work and family, but we make time for what is important to us. Please consider sharing your time and talent by becoming a Volunteer. You can become a Reader, Tutor, Mentor to a child, volunteer at a food pantry or assist at a senior center. To learn more visit uwbc.volunteermatch.org. Volunteer an hour a week, an hour a month or every year during the holidays. Get involved and help create long-lasting change in our community. To learn more go to uwbc.org. Sincerely, (Employee Campaign Leader)

Dear __________, Thank you for attending today’s United Way Leadership Luncheon. The (company name) 2016 goal is ($XXX) and we are well on our way to meeting that goal. I hope you will join me in responding to the LIVE UNITED call to action by contributing at a leadership level of $1,000 or more. Your leadership gift can help United Way of Brazoria County create long-lasting change. You also set an example of generous charitable giving that inspires others to consider making a larger investment in our community. By contributing at the $1,000 or more level, you join an influential group of leaders helping to make a significant impact in Education, Income, Health, and Basic Needs—the building blocks for a higher quality of life. (Company name) had (X) Leadership Givers in 2015 and we hope to surpass that number this year. Your decision to give is a personal choice, so I encourage you to learn more about United Way and the impact that you are creating for a stronger Brazoria County, by going to uwbc.org. LIVE UNITED We invite you to be part of the change. You can GIVE, ADVOCATE, and you can VOLUNTEER. That is what it means to LIVE UNITED. Please join me in supporting United Way of Brazoria County today. To learn more go to uwbc.org Sincerely, (Employee Campaign Leader)

Dear __________, Our 2016 United Way goal is ($XXX) and at this point we’re making good progress. If you have not made a decision to give yet, I encourage you to learn more about the impact United Way of Brazoria County is making in our community. Go to uwbc.org. Dedicated donors like you help United Way achieve its mission to find sustainable soultions that lead to a higher quality of life. Your gift serves to strengthen the community where you live and work by tackling key issues in Education, Income, Health and Basic Needs. Your donation provides others with the chance to have a quality Education that leads to a stable job, enough Income to support a family, and to live in good Health. Let me know if you have any questions about the (company name) campaign or United Way of Brazoria County. By partnering with United Way, you can help advance the common good by creating opportunities for a higher quality of life for all. Together we can shape our future and LIVE UNITED. Sincerely, (Employee Campaign Leader)

Dear __________, We are in the middle our (company name) United Way Campaign and currently at (XX%) of our goal! I wanted to share the average American’s Top Money Drains, according to Bankrate.com. Think about the impact you could make by redirecting some of your resources and investing in our community. Please review the list below and consider making a gift to United Way of Brazoria County to help improve lives in Brazoria County. Coffee—$1.38 (or more depending on the vendor) a cup each day for a year is almost $360 per year. Bottled water—Even if the bottle only cost $1, drinking bottled water every day could cost $365 a year. Vending machine snacks—Can’t get away for lunch? Buying two $1 snacks each workday at the vending machine is about $520 a year. Eating out for lunch—Enjoy a $9 lunch away from work every weekday and you can enjoy spending $2,350 a year. Car washes—No one wants to drive around in a dirty car, but a weekly trip to the car wash at $10 a visit can cost more than $500 annually. Manicures—With a average cost of more than $20, a weekly manicure could set you back about $1,068 each year. Unused gym memberships—Buying a gym membership and not using it. Which is about $40 a month or about $480 a year. When I think about where I am spending my hard-earned dollars, I know it’s a good decision to invest some of it toward resources to provide others with a quality Education that leads to a stable job, enough Income to support a family, and the ability to live in good Health. Yes, I will still have my morning cup of coffee, but I also plan to answer the United Way LIVE UNITED call to action: Give. Advocate. Volunteer. Please join me in making a donation today. Sincerely, (Employee Campaign Leader)

Dear __________, The goal of our United Way campaign this year is ($XXX) and we are well on our way to meeting it. I encourage you to consider making a donation if you haven’t already. I believe that partnering with United Way of Brazoria County is the best way to make the biggest impact in our community. Here are some examples of the impact your dollars can make:

$2 per week provides the training materials needed to help a person with disabilities get the skills needed to become employed;

$5 per week provides a screening mammogram for an uninsured, low-income woman;

$10 per week provides 24 hourly sessions of therapy for a victim of child abuse; $20 per week provides 72 hours of case management for clients ready for life-

change; $50 per week provides one-on-one services for 438 students in academics through

goal setting, tutoring and mentoring.

I invite you to be a part of the LIVE UNITED movement and Give. Advocate. Volunteer. Sincerely, (Employee Campaign Leader)

Dear __________, Thank you for participating in this year’s United Way of Brazoria County campaign. I am pleased to announce that because of your support, (company name) has exceeded last year’s campaign goal, by raising ($XXX). Dedicated donors like you help United Way achieve its mission to create opportunities for a higher quality of life for all in Brazoria County. Your gift serves to strengthen the community where you live by tackling key issues in Education, Income, Health and Basic Needs. I am proud that you have joined me in responding to the United Way LIVE UNITED call to action: Give. Advocate. Volunteer. Together, we are able to magnify the impact of United Way’s work and inspire others to do the same. Sincerely, (Employee Campaign Leader)