implementation of crm in heis
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IMPLEMENTION of CRM in HEIs
IMPLEMENTION of CRM in HEIs
A case study of Mehran University Engineering & technology Jamshoro
PARAS RANI MAHAR MS (HRM) Roll # 12HRM04
Supervisor:PIR IRFAN RASHDI
Assistant Professor, MUISTDCoCo _S _Supervisor:
PIR ROSHAN SHAH RASHDIProfessor (MUISTD) and Dean (FoST&H)
Mehran University Institute of Science and Technology Development
(MUISTD)
Table of content Table of content •Introduction
•Background of Literature •Problem Statement •Research question
•Research Objectives •Methodology
•Research Design •Contribution
Expected Outcomes
Customer Relationship Management / CRM is a procedure of structure associations with your clients/customers, which innovation, particular
promoting systems, intentional arranging, and inner business forms from client administration, deals and advertising to fabricate a relationship that
adds to income edges and gainfulness.
Means of CRM CRM, focuses at as long as better customer organization, holding clients as whole deal
beneficial customers, offering services/products more effectively. . CRM practice involves all aspects of communication and dealing an organization has with
its client, whether it is product or service linked. More clearly, CRM aims at increasing customer satisfaction, consequently increasing a business’ income.
in huge business, regardless of the fact that it comprises of just a persons, there is no total identity work all information is not saved by differing media; and having saved it. it should be
d
AUTHER YEAR STATEMENT
THOMPSON 2002 CRM Guru", clarifies the meaning of CRM: it should be is played to "fitting people" "at suitable time". For this reason Pcs ,programming, and the Internet are essential.
DICK LEE 2000 state that CRM is observed as "chain reaction", which is brought on by new key initiatives of correspondence with a customer when raised measure Of information developments'
GUMMESSON 1999 who alluding to the 30s model dissected conceivable relationship, into which a venture and their intrigued accomplices got included.
•There could be various problems regarding implementation. •Willing to share information• The culture, •The company’s (HEIs) business process, •The software itself, etc.
Therefore, it is highly sensitive to understand that whether the models of CRM implementation can be replicated from developed nations; other nations; mixing models; or to create new model for HEIs in Pakistan.
What are the implications of using CRM within the universities and how CRM is
implemented within MUET?
1. To explore the CRM within HEIs of
developed and developing nations.
2. To identify the need towards the implementation of CRM within Mehran University of Engineering and Technology, Jamshoro.
3. To develop a model of CRM implementation inside Mehran University of Engineering and Technology, Jamshoro.
•In this research mixed methodology will be used .•All research has a qualitative grounding .•All aspects of the study will be carefully designed before data is collected.
•Data will be collected through Primary and Secondary sources. •First, the goal of the study will be discussed, the research objective(s), and the research purpose shape the formation of research questions. •Second, compare and contrast quantitative research questions and qualitative research questions will be compared and contrasted.• Finally, a framework for CRM implementation is developed.
•Research contribution literature on CRM at HEIs and in Pakistan
•New implementation research in university context
•University benefit from creation of new CRM model
•Beneficial for university policy makers
. .
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