Implementing Effective Media Strategies on a Shoestring

Budget

Part one:Part one:Promoting Tobacco Treatment ServicesPromoting Tobacco Treatment Services

Presenter:Presenter:

Elizabeth Connelly-SylviaElizabeth Connelly-Sylviapcamn@hotmail.compcamn@hotmail.com

Presentation Goals

Review components of successful Partners Review components of successful Partners Campaign (New Bedford area)Campaign (New Bedford area) Share evaluation results of campaign Share evaluation results of campaign

successsuccess Share highlights of Fallon Campaign Share highlights of Fallon Campaign

(Worcester area)(Worcester area)

Partners Campaign

Focused on encouraging adult smokers to attempt Focused on encouraging adult smokers to attempt to stop smoking. to stop smoking.

The campaign targeted smokers in the New The campaign targeted smokers in the New Bedford areaBedford area

Additionally, focused on healthcare providers to Additionally, focused on healthcare providers to increase their referral rates into the three local increase their referral rates into the three local programs.programs.

Multi-media approach employed to raise the level Multi-media approach employed to raise the level of awareness and the utilization of existing of awareness and the utilization of existing tobacco treatment services in the area.tobacco treatment services in the area.

Southcoast of Massachusetts, 60 miles from Southcoast of Massachusetts, 60 miles from Boston, 30 miles west of Cape CodBoston, 30 miles west of Cape Cod

Population of close to 100,000Population of close to 100,000 50% of population does not have a high 50% of population does not have a high

school diplomaschool diploma Third highest smoking rate in the stateThird highest smoking rate in the state

New Bedford

Collaborated with Partners

Local news outletsLocal news outlets American Cancer SocietyAmerican Cancer Society Immigrant’s Assistance CenterImmigrant’s Assistance Center Local tobacco treatment servicesLocal tobacco treatment services Area physiciansArea physicians Health care facilitiesHealth care facilities Former clients of treatment servicesFormer clients of treatment services

How did we promote it at little or no cost?

Flyers/brochures/resource lists in health care facilities, Flyers/brochures/resource lists in health care facilities, churches, libraries, and community based organizationschurches, libraries, and community based organizations

Mailings and Mailings and followfollow up calls or personal visits to area up calls or personal visits to area medical practices with promotional materialsmedical practices with promotional materials

Events calendar in local newspapers/ magazinesEvents calendar in local newspapers/ magazines

Civic sponsored ads in local daily newspaperCivic sponsored ads in local daily newspaper

How did we promote it at little or no cost?

Cable Access community bulletin boardsCable Access community bulletin boards

Radio Public Service AnnouncementsRadio Public Service Announcements

Radio cable television talk showsRadio cable television talk shows

Feature article in daily newspaperFeature article in daily newspaper

Collaboration

It improved the implementation It improved the implementation process and secured a featured article process and secured a featured article

in a daily newspaperin a daily newspaper

Partners Campaign Accomplishments

Lasted from November through JuneLasted from November through June Increased the utilization of the treatment Increased the utilization of the treatment

programs to beyond each program’s programs to beyond each program’s capacitycapacity

Waiting list of 10 in January grew to over Waiting list of 10 in January grew to over 25 by April and to over 50 by June25 by April and to over 50 by June

We increased the number of referring We increased the number of referring physicians from from 1 to 10physicians from from 1 to 10

Partners Campaign

Kept it simpleKept it simple Judged results by four criteriaJudged results by four criteria

Access to servicesAccess to servicesIncreased utilizationIncreased utilizationWaiting listsWaiting listsIncreased referralsIncreased referrals

Waiting List-Partners

02

46

81012

1416

1820

Oct Jan April June

GNBCHCHHSIAC

Physician Referrals-Partners

0

1

23

4

5

6

7

89

10

Oct Jan April June

1 physician made 1 physician made referrals prior to the referrals prior to the start of the campaignstart of the campaign

After 3 months 6 made After 3 months 6 made referralsreferrals

After 6 months 10 After 6 months 10 doctors were making doctors were making referralsreferrals

Lessons Learned: Partners Campaign

Build on pre-existing relationships both Build on pre-existing relationships both professional and personalprofessional and personal

Continue to network and develop new Continue to network and develop new partnershipspartnerships

Research available resources and how you Research available resources and how you can utilize itcan utilize it

Develop materials in collaboration with Develop materials in collaboration with partners to maximize resultspartners to maximize results

Lessons Learned: Partners Campaign

Utilize a multi-facetted approachUtilize a multi-facetted approach

Build relationships with editors at local Build relationships with editors at local newspapers - the right article is the best ad newspapers - the right article is the best ad

Learn how to “pitch” a story and what Learn how to “pitch” a story and what attracts interest from editors and reportersattracts interest from editors and reporters

Fallon Campaign Promotion

News Conference and coverage in print radio and cable television

Radio advertisements- 89 sixty second spots on 3 radio stations

Print advertisements- 12 quarter page ads in 2 daily and 5 weekly papers

Fallon Campaign Accomplishments

Three-week media campaign Increased calls to local tobacco treatment

programs Increased community awareness of high

smoking rate in Worcester Paved the way for future collaboration with

key stakeholders.

Fallon Evaluation

Press conference 3 newspaper articles, 3 radio reports, 1

cable TV story Increased awareness of tobacco treatment

servicesMeasured by calls requesting treatment

Increased utilization of servicesMeasured by enrollment in tobacco

treatment programs

Results Fallon Campaign

05

101520253035404550

Radio Adscalls

Print Adscalls

EnteredTobacco

Treatment

Lessons Learned: Partners Campaign

Implement project in phasesImplement project in phases

Try not to over-extend your projectTry not to over-extend your project

Partner – you can’t do it alonePartner – you can’t do it alone

Implementing Effective Media Strategies on a Shoestring

Budget

Part two:Part two: Smoke-Free Workplace CampaignSmoke-Free Workplace Campaign

Utilizing Local ETS Survey DataUtilizing Local ETS Survey Data

Presenter:Presenter:

Barbara Grimes-SmithBarbara Grimes-Smithbarbara.grimes-smith@spectrumhealthsystems.orgbarbara.grimes-smith@spectrumhealthsystems.org

Presentation Goals

Review components of the Smoke-Free Review components of the Smoke-Free Workplace CampaignWorkplace Campaign

Review survey resultsReview survey results

Share strategies for incorporating survey Share strategies for incorporating survey results into a comprehensive campaignresults into a comprehensive campaign

Worcester, Massachusetts Located in Central MassachusettsLocated in Central Massachusetts

Third largest City in MassachusettsThird largest City in Massachusetts

Population of 172,648Population of 172,648

Ethnically diverseEthnically diverse

Socio-economically diverseSocio-economically diverse

City Council form of governmentCity Council form of government

Political Climate

Opposition to major health issuesOpposition to major health issues

- Fluoridation- Fluoridation

- Needle exchange- Needle exchange

Libertarian philosophy of major local Libertarian philosophy of major local newspapernewspaper

Components of the Worcester Smoke-Free Workplace Campaign

Phone surveyPhone survey

Newspaper adsNewspaper ads

Letters to the EditorLetters to the Editor

E-mail campaignE-mail campaign

Postcard campaignPostcard campaign

Public hearingsPublic hearings

Project Goals

Assess public opinion regarding smoke-free Assess public opinion regarding smoke-free workplacesworkplaces

Promote survey resultsPromote survey results

Increase community support for smoke-free Increase community support for smoke-free workplacesworkplaces

Increase decision-maker support for smoke-Increase decision-maker support for smoke-free workplacesfree workplaces

Significant Community Partners

YMCA of Greater WorcesterYMCA of Greater Worcester

Worcester District Medical SocietyWorcester District Medical Society

Worcester restaurant ownerWorcester restaurant owner

President/CEO of a Worcester manufacturing President/CEO of a Worcester manufacturing companycompany

Chair of the Worcester City Council Health Chair of the Worcester City Council Health CommitteeCommittee

Target Audience

Survey:Survey: Worcester votersWorcester voters

Campaign:Campaign: Worcester residents & workersWorcester residents & workers Health Board/City Council membersHealth Board/City Council members

Phone Survey

The entire Smoke-Free Workplace The entire Smoke-Free Workplace Campaign was designed around the phone Campaign was designed around the phone survey results.survey results.

1,030 Worcester voters were surveyed to 1,030 Worcester voters were surveyed to assess local opinions regarding smoke-free assess local opinions regarding smoke-free workplaces, including restaurants and bars.workplaces, including restaurants and bars.

Phone Survey Costs

List of registered votersList of registered voters $0 $0 Cole DirectoryCole Directory $262.95 $262.95 Youth volunteersYouth volunteers $1,400 $1,400 (mini-grant)(mini-grant)

Local phone calls, spaceLocal phone calls, space $0$0 SnacksSnacks $30$30 TotalTotal $1,692.95$1,692.95

Worcester Survey Results

75% prefer workplaces with no smoking 75% prefer workplaces with no smoking allowedallowed

69% support a local ordinance that requires 69% support a local ordinance that requires all workplaces to be smoke-freeall workplaces to be smoke-free

Uses of Phone Survey Results

Survey results were presented to the Worcester Survey results were presented to the Worcester Health Board.Health Board.

Results of the survey appeared in an article about Results of the survey appeared in an article about the Health Board public hearing.the Health Board public hearing.

Results were mentioned in a Letter to the Editor Results were mentioned in a Letter to the Editor written by the President of the Worcester District written by the President of the Worcester District Medical Society.Medical Society.

Uses of Phone Survey Results

Excerpts of the Letter to the Editor were reprinted Excerpts of the Letter to the Editor were reprinted in local agency newsletters & websites.in local agency newsletters & websites.

Select survey results appeared in 3 different Select survey results appeared in 3 different newspaper ads promoting smoke-free workplaces.newspaper ads promoting smoke-free workplaces.

Survey results were presented to City Council.Survey results were presented to City Council.

Survey results could also be included on the Survey results could also be included on the postcards or e-mails directed to City Council, and postcards or e-mails directed to City Council, and press releases.press releases.

Smoke-Free Workplace Ads

Paid Media Costs

PhotographerPhotographer $2,430 $2,430 (mini-grant)(mini-grant)

Volunteers for adsVolunteers for ads $0$0

6, ½ page newspaper ads6, ½ page newspaper ads $8,713 $8,713

Newspaper ad layoutNewspaper ad layout $0$0

PostcardsPostcards $275$275

Lessons Learned Plan sufficient time to complete the survey. Plan sufficient time to complete the survey.

Volunteers averaged 7 completed calls per hour.Volunteers averaged 7 completed calls per hour.

It was extremely helpful to have a partner that It was extremely helpful to have a partner that organized the survey volunteers.organized the survey volunteers.

It would have been helpful to add a question to the It would have been helpful to add a question to the phone survey to assess if voters thought they would phone survey to assess if voters thought they would patronize restaurants & bars more often, less often, or patronize restaurants & bars more often, less often, or the same amount if there was no smoking allowed.the same amount if there was no smoking allowed.

Lessons Learned Surveys are an important tool to influence decision-Surveys are an important tool to influence decision-

makers.makers.

Start close to home in terms of identifying supporters.Start close to home in terms of identifying supporters.

Do not assume that just because influential people did Do not assume that just because influential people did not support other health issues that they will not not support other health issues that they will not support yours.support yours.

Who conveys the message is just as important as the Who conveys the message is just as important as the content of the message.content of the message.

Implementing Effective Media Strategies on a Shoestring

BudgetPart three:Part three:

Project to Promote Support for Smoke-Project to Promote Support for Smoke-Free Restaurant Policy -Free Restaurant Policy -

A Web-Based RaffleA Web-Based Raffle

Presenter:Presenter:

Diane KnightDiane Knightdknight@glfhc.orgdknight@glfhc.org

Presentation Goals

Review web-based raffle project’s methods Review web-based raffle project’s methods including background of tobacco issues in target including background of tobacco issues in target communities and implementation strategiescommunities and implementation strategies

Discuss project’s results including challenges and Discuss project’s results including challenges and successessuccesses

Share readiness strategies and necessary tools for Share readiness strategies and necessary tools for implementation in other communitiesimplementation in other communities

Methuen & Haverhill

MethuenMethuen – population 43,789 – population 43,789 Mayoral form of governmentMayoral form of government August 2001 BOH passed a August 2001 BOH passed a

100% smoke-free restaurant 100% smoke-free restaurant regulation, effective March 1, regulation, effective March 1, 20022002

HaverhillHaverhill – population 58,969 – population 58,969 Public hearing held July 2001 Public hearing held July 2001

for smoke-free restaurantsfor smoke-free restaurants BOH passed smoke-free BOH passed smoke-free

restaurant, bar & workplace restaurant, bar & workplace regulation in September 2001, regulation in September 2001, effective March 1, 2002effective March 1, 2002

Similarities•Simultaneously implementing tobacco control regulations•Demographics•Border towns (NH)

A Comprehensive Transition PlanSmoke-Free Methuen & Haverhill Restaurants

Advertisements in local papers to raise awareness & support Advertisements in local papers to raise awareness & support for SF establishmentsfor SF establishments

Marketing of regional website to increase understanding of Marketing of regional website to increase understanding of new policynew policy

Raffle of gift certificates to Methuen & Haverhill Raffle of gift certificates to Methuen & Haverhill restaurantsrestaurants

Banners in cities announcing, “Come taste the difference of Banners in cities announcing, “Come taste the difference of Smokefree Air – Smoke-free Methuen March 1, 2002”Smokefree Air – Smoke-free Methuen March 1, 2002”

Table tents in restaurantsTable tents in restaurants Smokefree dining coloring placematsSmokefree dining coloring placemats

RAFFLE Project - Goals Increase support for & awareness of SF regulations Increase support for & awareness of SF regulations

among residents, community leaders and restaurant among residents, community leaders and restaurant ownersowners

Decrease restaurant owners’ fear of negative economic Decrease restaurant owners’ fear of negative economic impactimpact

Promote Methuen & Haverhill as dining destinations Promote Methuen & Haverhill as dining destinations

Promote awareness of the MTCP Networks’ role in Promote awareness of the MTCP Networks’ role in both communitiesboth communities

Target Audience

Residents and the adults in surrounding Residents and the adults in surrounding communitiescommunities

Restaurant ownersRestaurant owners

Community leadersCommunity leaders

Action Steps…

Develop raffle Develop raffle applicationapplication for Network website for Network website Create Create flyerflyer for use as newspaper insert for use as newspaper insert Write Write letterletter to send to all Methuen & Haverhill to send to all Methuen & Haverhill

restaurants explaining campaign & offer the restaurants explaining campaign & offer the opportunity to donate a dinner to the raffleopportunity to donate a dinner to the raffle

Design Design postcardpostcard to mail to known supporters & to mail to known supporters & community leaders in both towns community leaders in both towns

Cable TVCable TV advertisements advertisements

Web-basedRaffle Application

PROMOTION of Raffle

InexpensiveInexpensiveFlyersFlyers

Easy and no costEasy and no costCable TV Public Service Cable TV Public Service AnnouncementAnnouncement

Worth the postageWorth the postagePostcard MailingPostcard Mailing

Included information on survey Included information on survey data, ETS factsdata, ETS facts

Tagged onto bottom of Tagged onto bottom of weekly newspaper adsweekly newspaper ads

Cost effectiveCost effectiveThursday Edition reached 39,000Thursday Edition reached 39,000

Eagle Tribune Newspaper Eagle Tribune Newspaper Thursday insertThursday insert

+ OR -+ OR -Promotional StrategyPromotional Strategy

Raffle RESULTS

People who may be willing to get People who may be willing to get involvedinvolved

228228

People willing to get involved in smoke-People willing to get involved in smoke-free effortsfree efforts

7373

Support for smoke-free public placesSupport for smoke-free public places91%91%

Total number of submitted raffle Total number of submitted raffle applicationsapplications

778778

ResultsResults##

3%3%2424Other NETFN communityOther NETFN community

2%2%1717OtherOther

5%5%3737NHNH

3%3%2424Other NE Region Other NE Region communitycommunity

19%19%148148Other GLTFN communityOther GLTFN community

29%29%224224HAVERHILLHAVERHILL

39%39%304304METHUENMETHUEN

PercentPercentFrequencyFrequencyAreaArea

Raffle APPLICATIONS by AreaRaffle APPLICATIONS by Area

3%3%2020WebsiteWebsite

2%2%1313OtherOther

1%1%44CableCable

7%7%5454PostcardPostcard

4%4%3131Haverhill Gazette AdHaverhill Gazette Ad

6%6%4848Eagle Tribune AdEagle Tribune Ad

9%9%6969Word of mouthWord of mouth

11%11%8282FlyerFlyer

70%70%544544Insert in Eagle TribuneInsert in Eagle Tribune

PercentPercentFrequencyFrequencyPromotional StrategyPromotional Strategy

How applicants heard about raffle:How applicants heard about raffle:

8%8%58581%1%1010MissingMissing

29%29%2282285%5%3838MaybeMaybe

54%54%4194193%3%2626NONO

9%9%737391%91%704704YESYES

PercentPercentFrequencyFrequencyPercentPercentFrequencyFrequencyResponseResponse

InvolvedInvolvedSupportSupport

Support & Involvement of ApplicantsSupport & Involvement of Applicants

5511Other AreasOther Areas

2282287373TOTALTOTAL

5522Other NETFN Other NETFN communitiescommunities

441111NHNH

6644Other NE Region Other NE Region communitiescommunities

52521616Other GLTFN Other GLTFN communitiescommunities

72722020HAVERHILLHAVERHILL

84841919METHUENMETHUEN

MAYBE to being MAYBE to being involved in SF effortsinvolved in SF efforts

YES to being YES to being involved in SF effortsinvolved in SF efforts

AreaArea

Number of Supporters Identified for MobilizationNumber of Supporters Identified for Mobilization

Projected Costs

$1,500$1,500Thursday paper insertThursday paper insert

(Circulation 39,000)(Circulation 39,000)

No cost – No cost – donateddonated

Gift Certificates for Gift Certificates for raffleraffle

No costNo costCable TV – PSACable TV – PSA

$150.00$150.00Paper & Postage for Paper & Postage for mailings to supportersmailings to supporters

$$ExpenseExpense

Evaluation Methods

Regulations are implementedRegulations are implemented Track & archive media storiesTrack & archive media stories Track raffle applicationsTrack raffle applications Database of applicants’ contact information; Database of applicants’ contact information;

supporters identifiedsupporters identified

Benefits of Email Contact

Call supporters to action immediately Call supporters to action immediately Link to recent newspaper storiesLink to recent newspaper stories Link to newspaper website to submit a letter Link to newspaper website to submit a letter

to the editor or sound-off quicklyto the editor or sound-off quickly Attach tips for letter writing and fact sheet Attach tips for letter writing and fact sheet

on secondhand smokeon secondhand smoke

Raffle Lessons Learned

Surprisingly successful!Surprisingly successful! Can be used as part of a comprehensive Can be used as part of a comprehensive

plan or stand alone.plan or stand alone. Allowed us to identify heart-felt supporters Allowed us to identify heart-felt supporters

and receive their comments.and receive their comments. Rapidly mobilize responses to negative Rapidly mobilize responses to negative

press.press. Less personal medium.Less personal medium.

Things to remember

Give back to community members.Give back to community members. Hang in there! Results may be unexpected.Hang in there! Results may be unexpected. Stay connected with ongoing community Stay connected with ongoing community

issues.issues. Continually build relationships.Continually build relationships. Have fun!Have fun!

Implementing Effective Media Strategies on a Shoestring

Budget

Part four:Part four:Signature CampaignSignature Campaign

Presenter:Presenter:

Christine SassChristine Sassnosmoke@hampshirecog.orgnosmoke@hampshirecog.org

Signature Campaign

Information to plan and coordinate a successful Information to plan and coordinate a successful signature campaign.signature campaign.

Some factors or conditions you would use to help Some factors or conditions you would use to help you decide if such an effort would be worthwhile.you decide if such an effort would be worthwhile.

Signature Campaign

Hampshire County is located 90 miles west of Hampshire County is located 90 miles west of BostonBoston 20 cities and towns20 cities and towns 543 square miles543 square miles 152,000 people living in towns that range from 152,000 people living in towns that range from

400 to 32,000 people400 to 32,000 people 5 colleges including the University of 5 colleges including the University of

MassachusettsMassachusetts37,000 students at all 5 colleges37,000 students at all 5 colleges

Signature Campaign Summary

Project took 6 monthsProject took 6 months

3 months planning 3 months planning advertisements ran for 3 monthsadvertisements ran for 3 months

5 different full page advertisements5 different full page advertisements 2 daily papers2 daily papers 5 weekly papers5 weekly papers 1 daily college paper1 daily college paper

Total cost - minus staff - was $11,500 Total cost - minus staff - was $11,500

Healthcare Provider Statement

““Secondhand smoke is a Secondhand smoke is a Class A CarcinogenClass A Carcinogen, which , which means that it is known to cause cancer in humans and that means that it is known to cause cancer in humans and that there is no safe level of exposure. Among children, the there is no safe level of exposure. Among children, the most common health problems caused by secondhand most common health problems caused by secondhand smoke include asthma, middle ear infections and delayed smoke include asthma, middle ear infections and delayed lung development. We believe the policies and programs lung development. We believe the policies and programs of the Massachusetts Tobacco Control Program are of the Massachusetts Tobacco Control Program are working but needs your involvement in supporting smoke-working but needs your involvement in supporting smoke-free homes and smoke-free regulations in our free homes and smoke-free regulations in our communities. Please join us in making a communities. Please join us in making a Smoke Free Smoke Free GenerationGeneration a reality for life.” a reality for life.”

College Student Statement ““It’s true that college life is filled with stress: office appointments with TA’s It’s true that college life is filled with stress: office appointments with TA’s

and advisors, studying to maintain decent grades, selecting a major and and advisors, studying to maintain decent grades, selecting a major and overcoming the fear of writing a thesis. At the same time, we are trying to overcoming the fear of writing a thesis. At the same time, we are trying to develop new social and personal relationships that hopefully will last far develop new social and personal relationships that hopefully will last far beyond graduation.beyond graduation.

In spite of the stress around us, and because we understand the health dangers In spite of the stress around us, and because we understand the health dangers that smoking and secondhand smoke can cause, we choose to be smoke free.that smoking and secondhand smoke can cause, we choose to be smoke free.

If you are a smoker, please respect our right to breathe fresh air in public If you are a smoker, please respect our right to breathe fresh air in public spaces. With your cooperation we will make spaces. With your cooperation we will make the Smoke Free Generationthe Smoke Free Generation - - more than a slogan- a reality of life.”more than a slogan- a reality of life.”

Youth Statement “ “We believe in a We believe in a Smoke Free GenerationSmoke Free Generation but we need your help but we need your help

in making it a reality for life.in making it a reality for life.

We are youth of Hampshire County who understand that We are youth of Hampshire County who understand that secondhand smoke is known to cause cancer in humans and that secondhand smoke is known to cause cancer in humans and that there is no safe level of exposure. there is no safe level of exposure.

We support a smoke free environment, so all can breathe healthy air.We support a smoke free environment, so all can breathe healthy air. We need community efforts that make it hard for youth to purchase cigarettes We need community efforts that make it hard for youth to purchase cigarettes

and tobacco products.and tobacco products. We want to be the We want to be the Smoke Free GenerationSmoke Free Generation..

This isn’t just a youth issue. Please join us in making a This isn’t just a youth issue. Please join us in making a Smoke Smoke Free GenerationFree Generation a reality for life.” a reality for life.”

Tobacco Retailer Statement

““By asking for your ID and not selling tobacco to By asking for your ID and not selling tobacco to those that are under 18, we are abiding by the laws those that are under 18, we are abiding by the laws that prevent the sale of tobacco products to that prevent the sale of tobacco products to minors. By not selling cigarettes to youth, we are minors. By not selling cigarettes to youth, we are playing a role in the declining smoking rate of playing a role in the declining smoking rate of Massachusetts’ high school students. With your Massachusetts’ high school students. With your cooperation and patience, we will help make the cooperation and patience, we will help make the youth of today the youth of today the Smoke Free Generation.”.”

Community Leaders Statement

““Please join us in making a Please join us in making a Smoke Free Smoke Free GenerationGeneration a reality for life. We continue to a reality for life. We continue to support efforts towards: support efforts towards:

smoke free public placessmoke free public places community education about the effects of secondhand community education about the effects of secondhand

smokesmoke treatment and counseling for smokers who want to quittreatment and counseling for smokers who want to quit preventing youth from purchasing tobacco products.”preventing youth from purchasing tobacco products.”

Evaluation - long term changes

Hampshire County communities - 5 towns Hampshire County communities - 5 towns passed ETS regulations for workplaces.passed ETS regulations for workplaces.

Currently, 80% of our population reside in Currently, 80% of our population reside in towns with local ETS regulationstowns with local ETS regulations

July 5th - Massachusetts will implement July 5th - Massachusetts will implement 100% smokefree worksite regulations.100% smokefree worksite regulations.

Evaluation - long term changes

Built strong partnerships with participantsBuilt strong partnerships with participants

participation in other projectsparticipation in other projects participation in public hearingsparticipation in public hearings

Evaluation - long term changes

As of January 2004, 3 of the 5 campuses As of January 2004, 3 of the 5 campuses will have 100% smoke free dorms:will have 100% smoke free dorms:

Amherst CollegeAmherst College Mount Holyoke CollegeMount Holyoke College Smith CollegeSmith College

Lessons Learned

Find out newspaper requirements in Find out newspaper requirements in advanceadvance Some papers required a notarized Some papers required a notarized

affidavit verifying that all the signatures affidavit verifying that all the signatures were authentic.were authentic.

Some papers required copies of each Some papers required copies of each signature page and photo consent forms. signature page and photo consent forms.

Lessons Learned

Finding/taking appropriate pictures for each Finding/taking appropriate pictures for each ad was time-consumingad was time-consuming

Youth in photo were limited because Youth in photo were limited because needed parental consent forms.needed parental consent forms.

Obtaining signatures from minors was Obtaining signatures from minors was difficult because we also needed parent/ difficult because we also needed parent/ guardian signatures guardian signatures

Lessons Learned

Provide more time than you expect to get Provide more time than you expect to get and verify signatures - it is time consuming.and verify signatures - it is time consuming.

Make it simpleMake it simple Some consent forms may get returned too Some consent forms may get returned too

latelate acknowledge their effort and thank them acknowledge their effort and thank them

for supportfor support

Questions to Ask

Who do you want to reach?Who do you want to reach? Why do you want their support?Why do you want their support? How many signatures do you need to make How many signatures do you need to make

your effort worthwhile?your effort worthwhile? Do you have the resources (staff time and Do you have the resources (staff time and

money) to run such a campaign?money) to run such a campaign?