Implementing Military Career Transition Recruiting Options

Stan Shoun, Central Virginia Community CollegePhil Ganley, Helmets to Hard Hats

Jerome Richard, Southern CompanySteve Guess , US Department of Labor/VETS [NC]

Military Recruiting Strategy

Jerome Richard October 16, 2006

Preview

• Company overview

• Ideal strategy and candidate

• Military Advisory Team

• Building our company brand

• Summary

Southern Company - who we are..

• Five Electric Utilities– Georgia Power– Alabama Power– Mississippi Power– Gulf Power

• Southern Nuclear• Southern Generation

• 120,000 sq. mile service territory

• 78 Generating Stations– 69% Coal– 16% Nuclear– 12% Gas/Oil– 3% Hydro

• Revenues - $11.9 Billion• Net Income - $1.5 Billion• Assets - $37 Billion• Employees – 25,000

The Aging Workforce

Average Age: 45

Average Tenure: 19

Over the next several years, Southern Company will face serious workforce challenges. With the number of retirement eligible employees increasing along with the potential growth, it will be necessary for us to build strong recruitment relationships to meet the current and future needs.

Ideal Military Strategy• Predictable

– Flow of candidates

• Adaptable– Needs change from Military Installation to Military

Installation

• Co-Owned by Transition Offices– Trusted credible source

• Efficient– Pass rates up among targeted candidates– Reducing unnecessary transactions

Ideal candidate

• Committed

• Flexible

• Professional

• Culture

The Military Talent Pool• Trained Leaders and Technologists

– The military is the world’s largest training organization. Technical skills abound. Service members assume extraordinary responsibility at young ages

• Motivated– Can Do attitudes are part of the military DNA

• Diverse – 40% of men and women serving in the military are

minority or female candidates

Military Advisory Team

• Provide strategic military recruiting plans to assist Southern Company with its military recruiting efforts

• Assist new military hires with the transition from military life to the corporate world

Military Advisory Team• Advertising Committee

– Assist in the advertising and branding of Southern Company’s Military Campaign

• Workforce Development Committee– Identify Southern Company’s critical positions and

match their skill sets with the military

• Career Fair Committee– Provide centralized and strategic planning of Military

Recruiting by attending career fair events and other special events

Our Approach…• Identify, target and partner with the

Career Transition Offices for recruitment activities (Career Fairs, Teach Resume Workshops and Job Postings)

• Brand Southern Company on military installations (sponsor Seabee Ball or Military Police Battalion Ball)

• Partner with Helmets to Hardhats to provide former military personnel with a civilian career

And more branding …..

Company Branding

• Military City (Army Times, Navy Times, Air Force Times, Marine Times)– 72% of all active duty personnel view this

publication– Magazines are sold at every Post Exchange

or Base Exchange – “Decision Times” is a monthly insert that

focuses on employment opportunities for transitioning military personnel

Company Branding

• Military.com– Approximately 6.6 million monthly

visitors– Positions are automatically wrapped

from Monster to Military.com– “Fast Track” newsletter targets

candidates with company specific targeted degrees

Company Branding

• GI Jobs– Magazine circulated to approximately

120,000 transitioning personnel and Transitioning Assistance program office

– Top 50 Military-Friendly Employer list– Recruiter Intel feature highlights

specific companies and their recruitment process

Military Friendly Employer Plan

• Military careers splash page– Splash pages are an introductory

page to your Web site– (www.southerncompany.com/militarycareertransition)

• Military recruiting brochures and placement ad

• Military Policy

Summary• New military sources and strategic

partnerships can help build pipelines that are diverse and qualified

• Military backgrounds prepare candidates for our skill needs and culture

• Military sources provide numerous opportunities for branding and partnerships