IMPLEMENTING YOUR SURVEY

By the end of this lesson you will be able to:

• Conduct a survey questionnaire.

• Recruit and train enumerators and encoders to effectively conduct a survey questionnaire.

Sharing from Previous CampaignsUtilizing Survey in Pride

Sharing from Previous CampaignsChallenges in Conducting Surveys

08 Challenges in Conducting Surveys.wmv

Finding Good EnumeratorsCharacteristics that make for a good enumerator

• Maintain good eye contact and focus• Must know the local dialect• Translate the questionnaire in common language• Has experience in survey•

Finding Good EnumeratorsCharacteristics that make for a good enumerator

• A pleasant personality • A professional manner • A good listener• A person that exudes that they can be trusted • Fluent in the language of the interview• Wearing attire that is neat and clean• Diligent and responsible • Their only interest should be to conduct the best interviews possible• Enumerator should not have a “vested interest” in how the results of the survey turn out;

their only interest should be to conduct the best interviews possible.• Individuals who have conducted interviews previously, such as census enumerators, students,

department of statistical personnel, etc. • NOT someone who has represented the Pride campaign, another political or non-political

campaign, or any other potentially controversial or divisive issue.

Suggested Enumerators Workshop• Introduce Workshop Goals and Roles of Enumerators (30

minutes)• Collectively Read Questionnaire and Check for Clarity (1 hour)• Demonstration of the Survey in Front of the Room (30

minutes)• Review the Guidelines and Rules for Interviewers (30 minutes)• Sampling Discussion (1 hour)• Practice Interviews with Fellow Enumerators (1 hour)• Conduct Practice Interviews Outside (2 hours)• Debrief (1 hour)

Training and Rules for Interviewers• Be courteous.• Maintain confidentiality of the interview at all times. • Introduce the survey by saying who is running it, its general intentions, and

how the respondent was chosen (usually at random).• Be professional, have all your materials ready and keep to the purpose of

your visit.• Be familiar with the questionnaire so if there are filters and skip patterns,

you know where they lead. • Read each question exactly the same to each respondent.• Speak slowly and clearly so you can be understood.• Don’t mark an answer until the respondent states it.• If a response is incomplete, use a neutral probe, to get the respondent to

fully answer the question.• Before leaving, make sure the questionnaire is completed.• Thank the respondent and leave.

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Guidelines and Rules for Interviewers• Try to put the respondent at ease.• Be professional, have all your materials ready and keep to the purpose. • Don’t get distracted by others or let the respondent wander off track.• Be familiar with the questionnaire so if there are filters and skip patterns, you

know where they lead.• Read each question exactly the same to each respondent. Remember, slight

wording changes can lead to large changes in answers. If the respondent asks for a question to be clarified, do so by either repeating the question or rephrasing it using the same words in a different order.

• Speak slowly and clearly so you can be understood.• Do not assume any answers, and don’t mark an answer until the respondent states

it.• If a response is incomplete, use a neutral probe to get the respondent to fully

answer the question.• Before leaving, make sure the questionnaire is fully completed.• Thank the respondent at the end of the interview.

• Run through questions and instructions one by one (translated version)

• Keep tally of respondents who don’t want to be interviewed

• Record any changes in sampling methodology• Have feedback system

Lessons from Phils 1 - Training enumerators

• Go over survey plan Make sure enumerators understand sampling methodologyrandom sampling – (map + dice to select street?)stratified sampling – (create simplified version)

• Provide additional materials needed (MAP, dice & photographs)

• Do a practice run & debrief

Lessons from Phils 1 - Training enumerators

Finalizing survey

• Schedule time to review survey before finalizing translation

• Get final sign off from your PPM• Print survey and start roll out

Implementing survey

Implementing survey

• Spend at least the first two days with enumerators in the field to supervise/take part in survey

• Do random checks on surveys you get in to ensure all enumerators are working properly

• Do a pilot survey 3-5 per enumerator(test on people random sample in least important area first)

• Do a debrief from pilot survey• Especially check for length (max 40 minutes

per survey)

Lessons from Phils 1 – Implementing your survey

• Laminate survey questionnaire with hole and ring binder

• Create answer sheet=> Instructions for enumerators in both documents

Lessons from Phils 1 – Implementing your survey

Data entry

Data encoding

• Test data encoding early on (check how long it takes)

• Have a realistic plan for getting encoding done

• Insert answer options for open ended questions based on first surveys you get back before starting encoding

Survey Plan and Budget

By the end of this lesson you will be able to:

• Conduct a survey questionnaire.

• Recruit and train enumerators to effectively conduct a survey questionnaire.