import luxury auto sales trends in canada sept 2012 - d pershad
Post on 11-Sep-2014
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An infographic overview of import luxury auto sales trends in Canada for Jan-Sept 2012TRANSCRIPT
24,593 Vehicles sold
23,851 Vehicles sold
14,997
Vehicles sold
11,906 Vehicles sold
11,130 Vehicles sold
6,197 Vehicles sold
2,268 Vehicles sold
The German marques in this review led the way in total units sold from Jan -
September 2012, with Mercedes-Benz leading the way, followed closely by BMW.
Light Luxury Import Vehicle
Sales Trends in Canada -
January - September 2012
The top 4 German brands
combined grew their luxury
light vehicle sales 10% during
Jan – Sept 2012, vs. the same
period in 2011 65,709
total sales –
Jan – Sept
2012 Recovering from devastating
natural disasters the year
before, the top 3 Japanese
brands nonetheless grew
their combined 2012 sales
13% vs. the same period in
2011
29,233
total sales -
Jan – Sept
2012
Acura was the leading Japanese brand, followed
closely by Lexus.
In terms of luxury and near-luxury auto import sales in Canada
this year, the major German and Japanese brands have held
their own in a volatile 2012 economy.
All the major luxury brands in Canada have hybrid vehicle offers, even though current customer demand for luxury hybrids is still modest.
In terms of percentage growth, the ranking is almost exactly reversed, with the brands with smallest unit sales showing the greatest per cent improvement in growth vs. the same period in 2011.
– It might be argued that in terms of price points, Porsche is a “super – premium” brand, and as such does not fit in this comparison, but it’s still a German sports-luxury brand, and has therefore been included.
Jan – Sept. 2012 Sales
While overall auto sales growth is estimated to be flat for the Canadian market over the next few years (source: LMC
Automotive), luxury imports will implement different strategies to counter this, such as moving more down-market in terms of vehicle size and pricing.
Source: LMC Automotive
UNIT SALES
PERCENTAGE GROWTH
GOING GREEN
LOOKING AHEAD
DATA & IMAGE SOURCES
• Desrosiers Automotive Consultants –
www.desrosiers.ca
• LMC Automotive – www.lmc-auto.com
• Images – www.netcarshow.com; Google
• Logos – Company websites; Google http://analysisbydesign.ca/presentation_writing.html