importance of promoting codes of ethics to stakeholders
TRANSCRIPT
7/23/2019 Importance of Promoting Codes of Ethics to Stakeholders
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The Importance of PromotingCodes of Ethics to Stakeholders
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Ethical Business Practice is Everybody’sBusiness
Industry alone cannotachieve ethical businesspractices. There should becontinued engagement
and partnership betweenall stakeholders to ensure
an ethical environment.
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Government
ealthcareProfessionals
ospitals
Pharmacists
!istributors
Patients "PatientGroups
#edia
$ho are the Stakeholders%
Industry
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Government Stakeholders
Governments across the 21 APE economies have endorsed the!e"ico ity Principles# but many o$ the relevant governmentstakeholders may not have heard o$ the Principles to%date.
&umerous potential stakeholders at national'regional levels(
)ood and *rug Administration
!inistry'*epartment o$ +ealth
Pricing and ,eimbursement'Procurement Agencies
Anti%orruption Authorities
!inistry o$ Industry'Trade
-thers
&eed for continued and ongoing engagement
'egulators( Enforcers( Customers( Payors( Champions
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ealthcare Professionals )CPs*+ssociations,ospitals
Industry interactions with +Ps can present most
signi/cant risks Industry interactions with purchasing agents in
+ospitals# Institutions and orporations also a point o$risk
Industry should help +Ps and their representative
associations understand the new environment $orethical business practices
Industry should partner with +Ps to motivate change
In many o$ the APE Economies# +Ps are alsogovernment employees
Customers - .!emand Side/ of 0nethical Practices
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Pharmacists " !istributors
Important actors in the supply chain. )or over%the%counter products# pharmacists in some economiesmay be relied upon by patients in the same way that
they would other healthcare pro$essionals 0ike +Ps# pharmacists and distributors should
understand industry odes o$ Ethics to ensureunderstanding o$ new rules o$ road and that they donot inadvertently $acilitate unethical businesspractices.
Also like +Ps# they are well placed to e"plain i$ thereare systemic issues that $acilitate or encourageunethical business practices.
Intermediaries - Potential Conduits for 0nethical Practices
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Patient Groups
hared goal o$ ensuring that medical decisions are made inthe best interests o$ patients
This principle underpins the APE !e"ico ity Principles Patient groups need to understand the purpose o$ odes o$
Ethics and to see results change3 $ollowing implementation
In turn# Patient Groups can serve as strong advocates $orodes o$ Ethics with all other stakeholders# patients and
broader society
1oice for Patients
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#edia ,egardless o$ how success$ul industry companies and associations
are in promoting and seeking implementation o$ codes o$ ethics#scandals will most likely take place.
As a result# each industry company and association should considerits communication strategy with the media .
Industry companies and associations should not wait $or an issue to
emerge. 4uilding connections ad in$orming media on steps that arebeing taken to implement ethical business practices on a consistentbasis so that when an issue arises the ode o$ Ethics is not beinge"plained $or this /rst time.
It is in the interest o$ all stakeholders to embrace ethical businesspractices and demonstrate their commitment to patients andbroader society. To this end# media can be a key ally.
5irtuous circle % positive media interaction can also help promoteodes o$ Ethics to other stakeholders.
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The Industry
6nethical business practices by one or a $ew enterprisescan damage the reputation o$ an entire industry within aneconomy or across borders.
As such# it is important $or companies and associations topromote code o$ ethics to all enterprises# even i$ they arenot association members.
ollaboration and unity presented to other stakeholderscan place industry in a strong position to advocate $orhigh ethical standards.