Big Data in Marketing by Maryna Burushkina and 7marketz

About me

Inter&ational  Marketing  Consultant  

Digital  Marketing  St4ategist  

Campaig&  Manager  

Social  Ent4epreneur  

Passionate  Traveller  

Animal  Lover  

Important trends in digital marketing

Big data

Mobile

Social

Important trends in digital marketing

Big data

Mobile

Social

Importance of QUANTITATIVE DATA

Personalization

Navigation

Visualization

Timing

Context

Content

Big data in ONLINE MARKETING

Big data !   Demographics

!   Interests

!   Web analytics

!   Buyer personas

!   Customer survey

!   Conversion tracking

!   Customer decision journey

!   …

Marketing tactics !   A/B testing

!   Multivariate testing

!   Email marketing personalization

!   Landing pages

!   Website content customization

!   Online chat

!   Customer service

!   …

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3 4 5

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Customer decision journey

audience brand

Content & Context Triggers CE

How customer engagement works

audience brand

Content & Context Triggers CE

personalization, satisfaction, experience,

trust

touch points, timing,

message

How customer engagement works

audience brand

Share of Wallet , Positive referral,

Churn, Feedback response

Content & Context Triggers

Gamification, creative visual content , ‘decision simplicity’

CE

personalization, satisfaction, experience,

trust

touch points, timing,

message

How customer engagement works

Frequency of social media activities

Timing

comics

memes photos

videos ingographics

Visual content

Big data metrics

!   Duration on website

!   Bounce rate

!   Engagement rate

!   New vs. returning

!   Acquisition channel

!   Retention rate

!   Cost per lead

!   Landing page

!   Keyword

How to measure

!   Google Analytics

!   Crazy Egg

!   Simply measured

!   Benchmark email

! Salesforce CRM

THANK YOU www.7marketz.com