importance of technology in real estate broking

Importance of Technology in Real Estate Broking

Manan ChoksiRegional Director

RE/MAX Mumbai Gujarat Maharashtra


What is a Broker’s business?

How things change over period of time?

How technology can help the broker?

Introduction


To list properties

To sell properties

Broker’s Business


Number of buyers increased Number of sellers increased Geographical area increased Buyers and sellers are busy in other

work Media became costly Yet media became ineffective Technology penetration increased

How things change over period of time


Personal promotion

Marketing of listing

How technology help the broker


ORM (Online Reputation Management)

Professional way of working

Personal promotion


Online Reputation Management


Customers are online Prospects are online Competitors are online People dissatisfied at you for no

reason are online Future of your company is … online!

Why ORM is important?


Use professional photos on your marketing material, social media and visiting cards.

With design center you can market your services and your listing in a much more effective way.

With listing on www.remax.in website A lot of other portals

Professional way of working

http://www.remax.in/


Social media profile / office page Gryphtech website

Office website Agent website

Own personal blog Office or even an agent can make

YouTube channel


Marketing of listing


Determining the right keywords: you have to go local

Ensure that spellings are right Repeat the keyword Put at the right places Mention the URL in your commutations and

marketing

Gryphtech


Make PPT Upload it!

You are done slidesharing !

Slideshare


Another place people search for content You can present your properties in form of

PPT and send link to prospects You can present your office profile/ BA profile

and bring out points which are your USP For an exclusive project: make one PPT and

share across the network

Benefits


5 Steps to be more powerful on YouTube

Get keyword suggestions from autocomplete feature

Use the YouTube Keyword suggestion tool Add title, description, tags, etc. Annotations or notes Try YouTube promoted videos

YouTube


YouTube Channel


A place to write a lot of text matter Write links to:

Office website BA website Property website

Will increase SEO of those links Fastest way to become an expert, in just

about anything

Blog


Which are best portals for you?

Portals


Domain name of each listing

Example: juhuflat.com


Google Ad words Facebook YouTube Twitter

Advertisement Options


Thank You for Your Time

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