important features in magento 2 that helped reduce abandoned carts

Important Features in Magento 2 That Helped Reduce Abandoned Carts

https://www.idslogic.com

When it comes to creating an ecommerce website, business

owners usually prefer to select Magento development as it offers

amazing features and

functionalities that

can boost the

performance of the

site. The prime focus

of developers and site

owners is that the site

should be attractive,

secured, user friendly

and feature rich.

To attain this; you have to put a lot of effort. Even after

creating a nice looking website, and sending out promotions to

encourage sales, you might observe that your sales are slow.

This may be because too many people leave the site without

purchasing anything. This can be a complex problem, but it

may also have something to do with the checkout experience. A

good experience can make it easier for the customers to

purchase products without any difficulty.

https://www.idslogic.com/magento-development/


Magento 2 has come up with some amazing improvements and

features and the most

significant improvements

have been in the checkout

process. It is fast and

intuitive and speeds up the

process by minimizing the

steps and information that

the buyer has to provide.


One of the main keys to increase sales is to design a checkout

experience that is

perfect for the

customers and makes

it easy for them to

complete a purchase

instead of making it a

difficult task.

So, if you have

planned to use

Magento website

development for your online store, then you don’t

have to piece together various extensions to attain a smooth

experience. Reports have stated that about 67% of shopping carts

are abandoned because of the poor checkout process.


This is the time when the buyers select certain products and

adds them to the shopping cart, but does not continue with the

process and leaves it incomplete. Some reasons may be:

Too long process

Complicated process

Forced to create an account

Very little payment options

Less shipping options

Magento 2 has come up with some improvements that can help

to reduce the abandoned cart rates and enhance sales by

offering the customers a wonderful experience that works well

for the buyers.


: Compared to the earlier versions

of Magento platform, the latest Magento 2 offers a process that

is much faster. Previously it used to take about six steps, but

now it has been reduced to only two. This has of course

quickened the process, thereby reducing the frustration of the

customers who are likely to leave because of too much time

involved.

In Magento 1, the billing

and shipping information was

revealed throughout the

numerous checkout steps. It was

difficult for the customers to

figure out where and what

information they had to input.


This often resulted in payment failures and buyers not

understanding the reason behind it. But in Magento 2

development, the billing address is related to the payment and a

space for the address shows underneath. It offers separate steps

related to shipping and order payment.

When a customer uses

Magento 2 checkout process, there are not much distractions on

the page. Only a company logo and shipping and payment tabs

are there. But in Magento 1, the page looks busy and has lots of

links, which means a lot of distractions for the customers that

make them navigate away to other store pages.

In the Magento 2 checkout

process, the guests are taken to a page where they have to enter

an email address. If it matches an existing account, then the

billing and shipping information is automatically populated.

This makes the process quicker and also allows them to sign

https://www.idslogic.com/blog/2016/07/how-to-ensure-magentos-compatibility-with-latest-paypal-updates.html


back some time later to see their order status. This also

encourages the customers to be repeat purchasers.


IDS Logic Pvt. Ltd.

India office

D-40, Sector-6,

Noida, UP, 201301 India

+ 91 120 423 5665

28-M/5R, 3rd Floor,

Acharya Vihar,

Bhubaneswar, Orissa 751013

India,

+ 91 0674 2567100

UK office

Regus City West, Building 3, City West Business Park

Gelderd Road, Leeds, LS12 6LN, UK

(0)1138 150 160

important features in magento 2 that helped reduce abandoned carts

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