Important PR Lessons from Recent Campaigns

Lessons from Modi Campaign• The 5 lessons we learnt are all proof that Modi is the master of message.

1) Use every form of media -- from Instagram to All India Radio. Different strokes for different folks.

2) Make it simple and memorable. So Swachh Bharat sticks and so does Make In India.

3) Your own imagery is key.

4) Actions speak louder than words. Remember how getting on your knees at the stairs of Parliament worked its magic. And so did the drumming act in Kyoto.

5)Let the grapevine growl when you want to display disapproval. So mantris know they are being watched through whispered stories they need to deny. Meanwhile, you smile and look detached.

Source : http://www.exchange4media.com/58596_modified-pr-wisdom-5-lessons-in-pr-from-the-pm.html

Net-A-Porter’s

app

Net-A-Porter’s app

• Last year - Net-A-Porter announced the launch of its new Porter print magazine

• To promote the magazine, Net-A-Porter created an iOS app called ‘I Am Porter’ which tapped into the craze for selfies.

• The app allows users to take a photo of themselves or upload an existing favourite photo, add a cover line and PORTER masthead to transform themselves into a cover star.

• Users were then encouraged to share their photo on Twitter or Instagram, and it has proven to be relatively successful

• There were around 2,800 mentions of the #IAMPORTER around the magazine’s launch

Renault’s #UndressNewTwingo

• To promote the launch of the new Twingo model Renault ran a teaser campaign that slowly unveiled the new car the more people tweeted about it

Park posters scented with dog food in Match.com ‘barketing’ campaign

Park posters scented with dog food in Match.com ‘barketing’ campaign

To promote its new ‘socials’ events – and in particular, its ‘Bark in the Park’ event on the 5th of April– match.com has unveiled a ‘barketing’ campaign to attract the attention of passers-by and their dogs.

Marc Jacobs Model Campaign

Via FashionTimes: "So you want to be a model? Well, we have good news for you. Marc Jacobs is currently looking for a new face for his contemporary label, and all you have to do in order to be considered is post a picture of yourself to Instagram or Twitter.

On Wednesday night, Jacobs took to Twitter to announce his #CastMeMarc casting call, which encourages fans to submit their best photos in the hopes of becoming the brand's newest face." Pick me, Marc!

Marc Jacobs Model Campaign

Reference list

Inspiring Fashion PR Campaigns (Pinterest)Elle.uk