Dear BloomNet Member,

As previously communicated, 1-800-Flowers.com, FruitBouquets.com, Shari’s Berries, as well as other incoming orders have implemented expanded Flexible Delivery Options this holiday to make deliveries easier and increase your peak fulfillment capacity during these unprecedented times. Some of these Flexible Delivery Options are very broad, giving you the flexibility to deliver the order between Wednesday 5/6 and Sunday 5/10.

Mother’s Day demand continues to be very strong. In addition, consumers are showing a very positive reaction to our Flexible Delivery Options. We anticipate this positive momentum will continue through the Mother’s Day peak selling period. Flexible Delivery allows your shop to take advantage of this positive trend and maximize this tremendous order fulfillment opportunity.

Important Update: Mother’s Day Flexible Delivery Options(updated May 4, 2020)

FULFILLING FLEXIBLE DELIVERY ORDERS

• To increase your fulfillment capacity andmaximize your revenue potential thisholiday, please be sure to deliver Flexorders as early in the week as possible, inorder to maximize your capacity foradditional deliveries later in the week.

• If you are unable to deliver an order on thespecified Delivery Date, please be sure toalways check if the order has a FlexibleDelivery Option prior to rejecting the order.

• Even though we expect that a largenumber of orders will allow flexible deliverythis holiday, it is very important to keep inmind that some orders will still requiredelivery on the specified delivery date. Ifthere are no Flex Delivery details in theSpecial Instructions of an order, then theorder must be delivered on the specifieddelivery date.

• When a Flex Delivery Option applies to an order, a message with the flexible delivery details is included in the Special Instructions, located next to the Card Message on the BloomLink Order.

• Flexible Delivery orders may be delivered within the date range provided.

• Flexible Delivery date ranges may vary, so please be sure to read the Special Instructions of each individual order to determine when it can be delivered. Some ranges may be broader (e.g. deliver between Wednesday 5/6 and Sunday 5/10) while others may be narrower (e.g. deliver between Saturday 5/9 and Sunday 5/10).

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The safety and health of BloomNet Members, their staff & our customers are of paramount importance to us, so please remember to follow our guidelines for “no contact” deliveries, as we continue to navigate through the current health crisis.

Should you have any questions, please contact us at 1-800-BloomNet (1-800-256-6663), email us atcustomerservice@bloomnet.net, or chat with a BloomNet Customer Service agent at www.bloomnet.net.

Thank you for your continued dedication. Stay healthy & stay safe.

SUBMITTING DELIVERY NOTIFICATIONSFOR FLEXIBLE DELIVERY ORDERS

• Please be sure to send Delivery Confirmations as soon as possible after a delivery has been completed.

• Please be sure to send Delivery Attempt Notifications as soon as possible after a delivery has been attempted but not successfully completed.

• BloomNet’s Timely Reply Program allows you to submit Delivery Notifications up until 7:00 PM on the last day in the range of flexible delivery dates without assessing a penalty. There is no need to submit premature Delivery Notifications in order to avoid Timely Reply charges.

• Review our helpful instructions on How to Submit Delivery Confirmations with staff and temporary holiday contractors.

• Please remember that your Delivery Confirmation & Delivery Attempt submissions automatically trigger an email to the customer advising them of their order status. Inaccurate or premature Delivery Notifications can drive unnecessary order cancellations, charge backs and redelivery requests.

ADDITIONAL HOLIDAY REMINDERS

• Our SKU Down Plan to reduce the amount of Florist Designed/Fruit arrangements available for Mother’s Day Delivery

• Our enhanced consumer messaging and merchandising for Florist Choice Arrangements

• Our Flexible Substitution Policy and waiving penalties during this period

• Our Holiday Planning Guide for Mother’s Day, filled with additional holiday information & operational tips

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