impostor detection - distinguishing hackers misrepresenting identity from genuine users

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Trusted Messaging through Impostor Detection © Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected] Finalist

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Page 1: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Trusted Messaging through Impostor Detection

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

Finalist

Page 2: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

About me – Gagan Prakash

• Founder & CEO of Astra IDentity, Inc.

• MassChallenge Finalist 2014

• MIT Sloan Fellows MBA 2011

• Co-Founded Collaboration Online in 2002

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

Page 3: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Anomaly Detection

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• “Anomaly detection is the identification of events which do not conform to an expected pattern” – Wikipedia

• Increasingly done by security companies

• IBM’s Technology Trend Prediction - Digital Guardian -

• “It looks at behavior… and spots something anomalous. It screams when there is something out of the norm.”

• Cloud Computing

• Big Data

• Machine Learning

Page 4: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Anomaly Detection - GreenSQL

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• Database Security Solution

• Preventing SQL injection attacks

• Spotting anomalies in database queries

Page 5: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Anomaly Detection – Rough Steps

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• Establish objectives

• Get sample data

• Extract features

• Develop model

• Test model

• Use, Iterate & refine model

Page 6: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Resources

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• Big Data• AWS DynamoDB• Google BigQuery• MongoDB, Hadoop, HBase

• Machine Learning• Mahout• Python – sci-kit

• Cloud Computing• Amazon AWS• Google, Microsoft Azure, Rackspace, IBM Softlayer

• Other sites/tools• www.kdnuggets.com• www.lingpipe.com• Meetups Predictive Analytics/ Machine Learning/ PyData• Coursera Andrew Ng

Page 7: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Anomaly Detection Challenges

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• False Positives

• False Negatives

• Access to Data/ Training Time

• Building & revising models

• Knowledge of Applied Statistics AND software

• Keeping up with Machine Learning/Data Science

Page 8: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Impostor Detection

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• Easy to spoof individuals

• Triangulate behavior and compare to historical to detect impostors

• Examples

Page 9: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Pindrop Security – Impostor Detection for phone calls

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

“Pindrop solutions identify fraudsters based on anomalies in their calls, allowing us to detect spoofing, forwarding, suspicious call origins, and other indications of fraud.”

Page 10: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Guardian Analytics – Impostor Detection for Login forms

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

“Utilizing the industry’s most advanced behavior-based anomaly detection technology, FraudMAP Access delivers sophisticated fraud prevention capabilities with easy-to-use investigation and forensics tools.”

Page 11: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

CyberArk - Impostor Detection for Network Usage

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

“Learns the behavior of the privileged users and accounts. Privileged Threat Analytics compares real-time privileged account activity to historical behavior in order to detect anomalies as they occur.”

Page 12: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

AstraID - PhishingGuardian – Impostor Detection for Email

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

“Hackers phish using identities of known contacts & brands AstraID's Impostor Detection creates behavioral fingerprints and stops these imposters.”

Page 13: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

Impostor Detection - Summary

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

• Impostor Detection & Anomaly Detection are fast growing tools

• Additional vector for determining bad actors

Page 14: Impostor Detection - Distinguishing hackers misrepresenting identity from genuine users

© Astra IDentity, Inc. – www.astraid.com – Gagan Prakash – 844-744-7448 – [email protected]

Questions