impress web visitors with conversion rate optimization
DESCRIPTION
Remember the last time you design or re-designed a website? It was a beating, huh? Past-due. Over-budget. The whole process is enough to make you want to cry. It's no wonder most folks want to launch a website and forget about it for a time. But the days of launching a site and letting it sit idle for two or three years are over. Savvy markets are embracing a continuous improvement and optimization model that uses real visitor data to constantly improve the performance of a site. After all, that's the point anyways, right? At Vertical Nerve, our team of digital analysts and UI/UX designers work together to design and improve online experiences for our customers. We're not satisfied at taking one shot and living with the results. Rather, we want to work with you on an ongoing basis to continually test, refine and improve your online conversion rate. We use industry-leading A/B testing tools, granular data collection platforms and of course Google Analytics to find weaknesses or opportunities, then improve on them. Did you know the average web conversion rate is around 2%? That means 98% of the time, visitors come to your website but leave without doing anything of consequence. No sales. No leads. No connection. We help our clients continually drive this number up through data-driven processes and statistical testing and improvement. Visit Vertical Nerve Online: http://www.verticalnerve.com/solutions/web--mobile/continuous-improvementTRANSCRIPT
Measure. Up.
Conversion Rate Optimization Services
DID YOU KNOW?
For every $92 spent acquiring traffic, only $1 is
spent to convert it.
“NEVER STOP TESTING,
&YOUR ADVERTISING WILL NEVER STOP IMPROVING.”
- David Ogilvy(“The Father of Advertising”)
SEO is getting harder, PPC costs are skyrocketing…
$$$
…but your Conversion Rate is still only 2%?
$50
$40
$30
$20
$10
$5
$2
9%
8%
7%
6%
5%
4%
3%
2%
1%
2009 2010 2011 2012 2013 2009 2010 2011 2012 2013
2% is great…for milk!
Your website, on the other hand, should be a
high-performance machine that’s CONSTANTLY improving and converting
more visitors into leads or sales.
WHAT IF
2% became 2.5%?
Average Order Value Increased from $74 to $83?
Lifetime Value Grew by 24%?
?
2.8%
2.65%
2.5%
2.35%
2.2%
2.0%
1.8%
1.6%
1.4%
1.2%
1.0%
Benchmark Slight Increase Small Increase Modest Increase Big Increase Whopper
Conv
ersi
on R
ate
35 Extra Leads
Each Month!
60 Extra Leads
Each Month!
Program Results
Example website w/ 10k visits per month…
200 Leads
OK, HOW?Let our stat geeks get their nerdy little hands on your web analytics data…
They’ll look for drop-out points, high-anxiety forms,
confusing user experiences, pages with poor calls-to-action, incompatible interfaces, low-quality landing pages…
…and anything else that could be causing your visitors to BOLT instead of BUY.
HYPOTHESESNext, we begin to form
(Don’t worry…that’s just a big FANCY way of saying we come up with ideas to improve your website based on the data we combed through.)
These hypotheses turn into controlled A/B Tests
Analyze
Hypothesize
Test
Measure
Implement
Repeat!Our data-driven process promotes continual improvement based on real visitor feedback and behavior…
…not somebody’s opinion.
RECENT RESULTSA BIncreased PPC Campaign conversion rate 90% by testing and
improving the landing page.
A BImproved traffic to lead capture page by 69% by removing distractions and improving calls-to-action on the pricing page.
A BIncreased PPC leads by 49% by testing and optimizing strong landing pages.
CRO starter CRO premium• 2 Concurrent Experiments• Team of Analysts• Bi-monthly Review Calls• Google Analytics Audit• Monthly Heatmap Reports• Original Hypotheses• Wireframes, Mockups, HTML, etc..• Experiment Reports
Good for sites with <100 conversions / mo.
• 4 Concurrent Experiments• Dedicated Conversion Analyst• Weekly Review Calls• Google Analytics Audit• Monthly Heatmap Reports• Original Hypotheses• Wireframes, Mockups, HTML, etc..• Experiment Reports
Good for sites with >100 conversions / mo.
