impressions - collected works of joe english (dec 2016)
TRANSCRIPT
ImpressionsThe portfolio of Joe English
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If one shuts down an idea too quickly, because it seems too weird or strange or uncomfortable, then the pattern
or beauty that may be hidden in the idea can be lost. This place in which ideas are allowed to breathe is the place in
which the creative person lives.
Over the course of my career I have had many opportunities to explore the bounds of my creativity through event design, photography, writing and graphic design. I start by asking simple questions and then
I let ideas flow in search of something that will truly connect with people.
Event Design
IDF USA (2008-2014)
How do you connect with technology geeks?The Intel Developer Forum was one of the pioneering company-hosted technology developerevents. In 2008, I was asked to lead efforts to improve the attendee experience and to help Intelspeak with a more clear and concise voice. For seven years, I worked with our agency and customerpartners to infuse the event with technology demonstrations, small group activities and interactivegames. As the event took attendee experience to new heights, attendee satisfaction rose consistently.
10-10-10 Portland
(2010)
How do you make a charity fundraiser feel like the event of the year?As a passionate supporter of the Leukemia & Lymphoma Society, I wanted to do something big in2010. I knew that I could host a dinner and auction to raise money for the charity, but I wanted todo more. I invited ten of the top chefs in Portland to compete for votes in what I called the PortlandChef Face-off. The press dubbed it “Iron Chef meets American Idol.” Food critics sounded off. Theaudience tasted. Winners were crowned. Tiffany and Co. presented trophies. $125,000 raised forcharity.
Girl Rising Premiere
(2014)
How do you harness the power of people to launch a documentary film?When I was asked to plan and design the launch of Girl Rising at the Sundance Film Festival in2014, I knew that we needed to do something more to prompt the audience to action after seeingthe film. Our launch invent included a unique digital portal to allow audience members to sign up tohost a screening of the film in their town, kick-starting both distribution of the film and gettingpeople personally involved in its success. We also brought together three musical acts for a rousingparty.
Intel Corporate Museum
(2010-2011)
How do you explain the most complicated device on earth?When I was asked to lead the $5 million re-design of the Intel Museum in Santa Clara, California, Iknew the task would be daunting. Our job would be to tell the story of one of the greatest technicalinventions in history, to infuse the museum with technology and to make amazing interactiveexperiences for visitors of all ages. After 18 months, we unveiled the new space that delivered animmersive, educational and interactive experience. The museum now hosts over 250,000 visitors peryear.
Presidential Visit to Intel Oregon
(2011)
How do you impress the biggest VIP on earth with one week to plan?Imagine you got the phone call that the President of the United States was visiting your factory andthat no expense was to be spared in showing off your company’s greatness. Exciting, right?! But youhave only seven days to prepare. Yikes! In a week, we built a theater that included a huge digitalbackdrop and created a custom walk-through exhibit of the factory for the POTUS. He was soexcited about what he saw that he recorded his weekly radio address from the Intel Oregon Fab.
Sundance Film Festival (2004-2006)
How do you help filmmakers re-imagine their business?Filmmakers are serious about their passion. Intel wanted to show filmmakers how digital andwireless technology could change they way films are made and distributed. For the 2005 festival, Iproduced a major technological “stunt”, converting a ski-lodge into a theater for an evening topremiere one of Sundance’s documentary films. The catch: we streamed the film in high-definitionover wireless technology to the mountain-top venue. And although that may not sound hard now, itwas a breathtaking achievement in 2005.
Ironman World Championships
(2005)
How do you help people experience an Ironman Triathlon?Racing in an Ironman triathlon is a difficult endurance challenge that takes many hours. Watchingone can be a chore for spectators. The bike and run courses span almost 140 miles. At Intel wewanted to demonstrate how wireless technology could bridge some of these gaps. My idea was toplace camera zones along the course and stream those feeds live back to the Internet and a labhosted by Dell Computer. Spectators got to see the racers as the action unfolded along the remotecourse.
IDF China (2008-2014)
How do you keep an event from growing out of control?Our Intel Developer Forum was on the verge of getting out of control in China as attendance grewtoward 10,000 people. In working on IDF China, our team was managing one of the largestcorporate technology events in China. We managed through the explosive growth by paying verydetailed attention to attendee experience, attendee flow, venue layout and overflow planning.
IDF Brazil (2012)
How do you adapt an existing event to a new culture?As Intel’s business evolved, we were often faced with entering new markets. In 2012, we were taskedwith bringing IDF to Brazil for the first time. Foremost in our process was ensuring that the eventwould fit with local culture. Planning to start the keynote an hour late (due to cultural norms oftardiness), for example, made some of our logistics folks unhappy, but it paid off as most of theaudience was indeed nearly hour late to arrive.
Consumer Electronics Show
(2006-2008)
How do you help consumers navigate techno-babel?Sometimes there are so many highly technical products coming out that consumers have a very hardtime understanding what they enable. For three years, Intel asked me to be the “master of words”for their huge CES booth. My job was to take highly technical concepts like “Method of streamingDirect-X 10” and translate them into plain English. It may sound simple, but no one person hadever attempted to write every word on every sign and in every script. Result: people finally knewwhat we were talking about.
RFP Support(2014-2016)
How do you help agencies come up with innovative ideas?The challenge for creative agencies today is to come up with something that will make the client say“wow.” As a strategic consultant my job has been to come up with those ideas. Whether the agencyis pitching for the production of a keynote at CES or the launch of a new video game, I have helpedagencies find their wow ideas. From sky divers jumping off the Stratosphere to demonstrate livestreaming video technology to building a life-size starship from Star Wars; finding the “thing” thatexcites the audience is the key to doing something that gives people goose bumps.
HP GPC 2016(2016)
How do you create intimacy for a group 1,500 people?The challenge facing HP Inc. when they brought their global partners together in Boston in 2016was to create an environment that felt intimate, even as they numbered nearly 2,000. As CreativeDirector with Jack Morton Worldwide I designed a series of stages and a large-format semi-circularstage to envelop the audience in the environment. A pre-function prior to the sessions featuredinteractive technology demonstrations and a 40 foot wide wall of photos of the attendees to helpthem feel they were part of the action.
Photography
Event Photography
How do you capture what’s happening at an event?Event photography comes naturally to me as an event designer. There is so much going on that it isnecessary to capture a variety of important elements to tell the complete story. I’ve photographedevents all over the world. For more visit: eventfuturist.smugmug.com
Commercial Photography
How do you capture the essence of people and things?I thrive on the desire to find the side of people that they want to show to the world. Whether theywant to be strong, happy or just simply themselves. Working with people to find that “specialness” isan honor and a gift. Photographing objects and products also really brings out the artist in me.
Fine Art Portraits
How do you capture the most beautiful side of people?I expanded my photography practice in 2015 to include a portrait studio to help create the mostartistic and beautiful portraits. Studio 779 in Portland specializes in fine art portraiture. For moresamples visit: studio779.smugmug.com
Children
How do you capture the spirit of the little people in our world?Children represent the most pure and innocent beings in our world. At least we’d like to think so! Ilove the intensity in their eyes and their ability to stand firmly on their little feet.
Travel
How do you capture the vast variety of our world?Having traveled all over the world, I have photographed cities in Asia, Europe and Latin America.From BBQ pits in Kansas City to palaces in Prague, the world is a magical place.
Sports
How do you capture the intensity of sport?As an athlete, I know what it feels like to push hard. Capturing that intensity has been a passion ofmine since I started shooting sports events. I have shot nearly 100,000 photos of runners andtriathletes. Looking at their faces inspires me.
Food
How do you capture the joy of food?Hey, I love to eat. My love of food has led me to produce a whole collection of food photography.If it looks good, it must taste good, right?
Writing and Social Media
US News and World Report
Contributing writer & photographer
Semi-monthly running writer
Running event photographer
Articles also published in syndication with Huffington Post and other media
Running-Advice.com
Writer, Editor, Graphic Designer
Author of a weekly blog since 2006 with thousands of posts, graphics and videos
Over 4,000,000 visitors with thousands of daily followers on Facebook, Twitter
and blogging platforms
Event Futurist Blog & Event Futurecast
Writer, Editor, Presentation Designer
Blog author and editor on the live events, consumer engagement and marketing
industries
Author of the Event Futurecast lecture series on the future of live events
Video Production
EM All Access from Event Marketer Magazine
Writer, Host, Executive Producer
Host, Concept Creator and Executive Producer of the video series EM All
Access
Interview talk-show featuring brand-side marketers and their opinions on the best
of event marketing
RUN Time: The discussion place for
runners
Writer, Host, Executive Producer
Host, video editor and Executive Producer of the RUN Time video series
Interview and educational talk show for runners with over 100 episodes
Creative Skills
• Event Designer• Professional studio still photographer• Video producer, videographer and editor• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)• Pro blogger and Wordpress Administrator since 2006• Expert presentation author and PowerPoint designer• Social media producer (Facebook page administrator, Instagram, Twitter, and Periscope
content creator)• Freelance writer & copywriter
Contact Information
• Phone: +1-503-332-5586• E-mail: [email protected] or [email protected]• Twitter: @eventfuturist & @coachjoeenglish• Photo Sites: studio779.smugmug.com & eventfuturist.smugmug.com
• Websites:• www.eventfuturist.com• www.futurist.media• www.facebook.com/runningadvice• www.running-advice.com