IMPROV, NOT SCREENPLAYSITERATIVE HOLOGRAPHIC DESIGN + LEARNINGS FROM POP’S HOLOGRAPHIC WEAREPOP.COM

DAVE CURRY VP Emerging Trends & Technology

@davecurry

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ERIC RAK Creative Director

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HOLOGRAMSHELLO! WE’RE

LET’S WORK TOGETHER!

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CHALLENGEWELCOME TO

MODE

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FOURWE FACED

SIGNIFICANT OBSTACLES

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Holograms shatter our existing paradigms…

IT’S COMPLETELY NEW

We very quickly learned what a

unique (and exciting) challenge

this was going to be.

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Sure, we assembled a team of experts…

BUT EXPERTS AT WHAT?

Not holographic experts, we are

experts at creating screen-based

digital experiences.

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Normally, we speak the same language…

BUT NOW WE’RE TOURISTS

The holographic language is new

and we didn’t have a translator in

the room.

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C’mon, we’ve got our processes down cold…

20 YEARS OF EXPERIENCE

Makes us better problem solvers,

but the effort we’ve put into

streamlining our processes for

building experiences for screens

doesn’t quite translate.

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How do you stop thinking like digital screen natives…

And start thinking like holographic natives?

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SMASHING THE SCREEN RECOMMENDATIONS ON

AND BECOMING HOLOGRAPHIC NATIVES

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Think like explorers.

01

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Think like explorers.

FIND THE RIGHT PEOPLE

Bring in risk-takers, people that

aren’t afraid to fail, people who

know how to listen, and people who

are hungry for new challenges.

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Ignore labels and exploit skill.

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Ignore labels and exploit skill.

DON’T RELY ON JOB TITLES

If you can do a thing to move

your project along, choose to do

it. No one is going to be the

expert, so take this opportunity to

expand yourself.

02

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Dedicate a space for holograms.

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Dedicate a space for holograms.

ROOM TO EXPLORE

A familiar environment for you and

your HoloLens is key. For you and

your team a “war room” encourages

the collection of ideas, and for the

HoloLens, your space will be

quickly learned.

03

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Wear the device.

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Wear the device.

SPEND TIME IN HOLOLENS

Time spent using the HoloLens is

time well spent. Get to know your

HoloLens. The more comfortable

you are, the more comfortable

others will be.

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Study the existing demos.

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LEARNING FROM THE EXPERTS

Microsoft has had people working

with holograms for three years now,

and there is a lot we can learn from

their experiences. Pay careful

attention to the demos and note

what works for you, and what doesn’t.

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Study the existing demos.

CONCEPTYOU HAVE A

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Develop a storyline.

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Develop a storyline.

YOUR FLUID GUIDELINE

Tell the story of your idea and

rewrite it as it evolves. Remember,

it’s not a scripted screenplay, it’s

improv.

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Draw storyboards and sketch ideas out.

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Draw storyboards and sketch ideas out.

OLD SCHOOL

Don’t be afraid to start with pen

and paper, or cardboard boxes,

sticks and glue. Holograms

(appear to) consume physical

space, so why not start in the

physical world?

07

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Prototype rapidly with low-fi holograms.

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Prototype rapidly with low-fi holograms.

PRIMITIVES ARE YOUR FRIENDS

Getting objects in the device and

interacting with them is incredibly

critical, so don’t delay. Simple

shapes will help you find the right

direction no matter how complex

your concept is.

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Be OK with not having all of the answers.

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Be OK with not having all of the answers.

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YOU’RE GOING TO MAKE MISTAKES

Don’t overthink your tasks

because you’re not going to get

them right the first time, or maybe

the second time either. Don’t take

it too hard when that thing you

thought was going to be amazing

lands with a thud.

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Listen to your developers.

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Listen to your developers.

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COLLABORATION IS KEY

And so is performance. You’re full

of amazing ideas and to make

them come to life (at a minimum

of 60fps), you’ve got to work

closely as a team.

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Make decisions as a team quickly.

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Make decisions as a team quickly.

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FORWARD MOMENTUM

It’s really easy to get hung up on

repeatedly trying to fix something

that isn’t working. Be quick to

abandon flailing ideas and stay

open to trying something that

might work.

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Learn through teaching

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HANDS-ON FEEDBACK

Demoing the device, the available

apps, and the products your are

building give you immediate

access to invaluable feedback. It

also puts you in the role of

instructor, which will be key when

you have your feet firmly planted.

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Learn through teaching

Stay focused.

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Stay focused.

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HUG YOUR GUARD RAILS

Holograms represent a brave new

world and (of course) you can

think of a million things that would

be incredible in your concept, but

don’t loose sight of your goal and

don’t let “we could add this”

distract you and your team from

completing a build.

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ALIGNTHE STARS WILL

AND IT WILL BE AMAZING

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Share your learnings.

SPREAD THE KNOWLEDGE

This is why we’re here today.

Helping others understand where

you faltered and where you

flourished, will offer them a

shortcut to success.

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Participate in the forums.

BE ACTIVE IN THE HOLOLENS COMMUNITY

An active community is a healthy

and thriving community and this

cannot happen without your

thoughts, input and feedback.

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Help us expand this new reality.

YOU’RE PART OF SOMETHING BIG

Holograms are a game changer

that will massively disrupt the way

we interact with our world and the

technology that surrounds us and

you’re getting in on the ground

floor.

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THANKS!THE ENTIRE POP HOLOGRAPHIC TEAM WEAREPOP.COM