Improve Knowledge Management through

Professional Social Networking

John M. Failla, MS.ed,Learning & Development,

Eze Castle Integration, (NYC)

Improve Knowledge Management through

Professional Social Networking

Presenter – John M. Failla, MS.edEze Castle Integration,

Learning & Development

blog: johnsboxofsoap.com

follow me on twitter: twitter.com/jmfailla

linkedIn: linkedin.com/in/jmfailla

1. What (if any) good will it do my

organization?

2. How can I get it to work for my organization?

3. Where do I start? What can I do?

4. Bringing it home to your organization.

Improve Knowledge Management through

Professional Social Networking

Improve Knowledge Management through

Professional Social Networking

1. What (if any) good will it do my

organization?

“If HP knew, what HP knows,

we would be 300% more productive.”- Lou Platt, former CEO, HP

Uncertainty

Ambiguity

Volatility

Complexity

Welcome to V.U.C.A.!

But, but, but… We Have Email…!

Things we like… Things we don’t like…

Key business tool Silos user habits

THE Communication tool Silos information

Great to get consensus Silos connections

Announcements Silos knowledge

Substitutes for the phone Lacks personality

CYA Drowns us with “just in case”

Busting Silos In Your Organization

Community

W.I.I.F.M.O

1. Recruitment

2. Retention

3. Sharing knowledge across silos

4. Leverage hidden networks

Improve Knowledge Management through

Professional Social Networking

2. How can I get it to work for my

organization?

“Once we rid ourselves of traditional

thinking, we can get on with creating

the future.”- James Bertrand, former Exec., Delphi Auto

Holdings Group

It‟s already is working…

Content is King, Queen and Royal Family

Excerpts from Twitter feed (“Tweets”)

• “Horrendous service…fails on many levels…poorly

maintained trucks, too.”

• “I‟m going to need a moving truck soon…maybe I

should try a different company.”

• “Abysmal customer service.”

• “I have had way too many problems with them in the

past…bad equipment, oversold equipment, and so

on.”

U-Haul did not offer any

public response.

Improve Knowledge Management through

Professional Social Networking

3. Where do I start? What can I do?

“It’s easier to ask for forgiveness than it

is to get permission.”

- Rear Admiral Grace Murray Hopper(US Naval Officer & Computer Scientist Pioneer)

Here‟s what you can do.

After Joining & Finishing Your Profile

• Search for your organization and join (or

start a group for your organization)

• Ask „the crowd‟ a question.

• That starts a discussion – and who knows

where it will lead.

After Joining & Finishing Your Profile

• See previous slide.

• Runs a section called “Answers”

• Ask them to recommend the most useful

company groups. Then take a look.

After Joining & Finishing Your Profile

• Setup an account

(Use your real name – takes two minutes.)

• Think of it as a customer outreach tool.

• www.search.twitter.com and search the

name of your company. Consider following

results.

Champion, Champion, Champion

• Find/create SWAT team of evangelists

• Show small success along the way –

make believers.

• Slow down and listen to what the

organization needs.

• Is your competition doing it?

Improve Knowledge Management through

Professional Social Networking

4. Bringing it all home.

“Ducere Exemplo.”- tr: “Lead by Example”

(Latin Proverb)

Ensuring Success

• Focus on strategy, less on tactics

• Research demographics/user trends of social

media channels you intend to recommend.

• Find out who‟s talking about your company,

product, or service. – or competition.

• Translate outcomes to the BO of most

interest to your dept. and your organization.