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Page 1: Improve, process, - Westfleisch · ANNUAL REPORT 2011 Annual review 2011 JANu ARy FEBRu ARy MARCH APRIL MA y JuNE Difficult beginning of the year because of the dioxin crisis in Lower

20

11

An

nu

al R

ep

or

t

S u m m a r y

Improve,

process,

market.

Page 2: Improve, process, - Westfleisch · ANNUAL REPORT 2011 Annual review 2011 JANu ARy FEBRu ARy MARCH APRIL MA y JuNE Difficult beginning of the year because of the dioxin crisis in Lower

Gustoland GmbH,oer-Erkenschwick

WEstFlEIsCH FInanZ aG, Münster

turnover 2011: 8.5 m Euro

16.45 %

9.84 %

Meat Center-Coesfeld/lübbecke

Meat CenterHamm/Paderborn

WEstFlEIsCH eG,Münster

turnover 2011: 1 788.5 m Euro

WEstFlEIsCH Polska sp. z o.o., Racibórz/Pl

100 %

uaB ”Westfleisch Baltika”

Kaunas/lt

100 %

WEstFlEIsCH Magyarország Kft.,

Budapest/Hu

75 %

Han Wei Frozen Foods Co. ltd.,

shanghai/Cn

50 %

Coldstore Hamm GmbH,

Hamm

25.2 %

Coldstore Hamm Besitzgesellschaft

mbH, Hamm

25.2 %

PIC-WEstFlEIsCH Vertriebs GmbH,

Münster

50 %

WestPet Janke GmbH, Petershagen

51 %

Bruns Fleisch han dels- und Zerlege GmbH, oer-Erkenschwick

51 %

dog’s nature GmbH, oer-Erkenschwick

25.2 %

Westfleisch Erkenschwick GmbH,

oer-Erkenschwick

100 %

Westfalenland Fleisch waren GmbH,

Münster

100 %

  Holding companies

  Meat production

  Meat processing self-service – meat/convenience/sausage

  Export/Import

  Processing by-products

  Breeding cattle/livestock

  Service provider

  Marketing company

  Status: April 2012

FVZ-WEstFood Convenience GmbH,

Holzwickede

49 %

Provianda Fleisch-vertriebsgesellschaft

mbH, Münster

100 %

WEnoVa Personal-service GmbH, Münster

100 %

WEstFlEIsCH Romania sRl, tarnaveni/Ro

100 %

WEGo Fleischhandels GmbH, Münster

100 %

IceHouse Convenience GmbH,

Münster100 %

100 % ooo ”unifood”, Moskau/Ru

100 %

99.99 %

lPM HEssEnWEG Immobilien GmbH,

Münster25.2 %

lPM logistik Partner Münsterland GmbH,

Münster25.2 %

0.01 %WEtRaloG Romania sRl, tarnaveni/Ro

Corporation Structure

WEstFlEIsCH nordic aB,

stockholm/sE

100 %

WEtRaloG GmbH, Münster

100 %

2

Westfleisch

ANNUAL REPORT 2011

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Westfleisch

ANNUAL REPORT 2011

3

Content

2  Corporation Structure 4  Our sites in Northwest Germany 5  Executive Board of Westfleisch eG 6  Our production sites 9  Our meat processing centers10  Our ”Compass 2015” gives the direction11  The 12 key facts of the Partnership for Quality 2011/201212  Annual review 2011

14  Foreword of the Executive Board16  Members and Shareholders18  Markets for animals for slaughter22  ”Aktion Tierwohl” Initiative24  Markets for Livestock26  Markets for fresh meat30  Markets for meat and sausage31  Export markets33  Partnerships and participations36  Employees38  Group’s Profit and Loss Statement39  Key Figures

The Company

Annual Report Westfleisch eG

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Munich

Hamburg

SCHLESWIG-HOLSTEIN

MECKLENBURG-WEST-POMERANIA

BRANDENBURG

SAXONY-ANHALT

LOWER SAXONY

RHINELAND-PALATINATE

SAARLAND

BADEN-WÜRTTEMBERG

BAVARIA

THURINGIASAXONY

Berlin

Frankfurt

HESSE

0 km 100 km

50 km

80 km

25 km

NORTH RHINE-WESTPHALIA

Münster

5

25 k

Our sites in Northwest Germany

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Westfleisch

ANNUAL REPORT 2011

5

Executive Board of Westfleisch eG

> From the left: Carsten Schruck (CFO), Dirk Niederstucke (Chairman of the Executive Board), Josef Lehmenkühler (Member of the Board), Peter Piekenbrock (Vice Chairman of the Executive Board), Dr. Helfried Giesen (Spokesman of the Executive Board), Heinz Westkämper (Chairman of the Supervisory Board) Not on the picture: Gottfried Brentrup (Honory Chairman)

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6

Westfleisch

ANNUAL REPORT 2011

Our production sites

Piglet trade

Pork Beef Sow meat

Westfleisch Meat Center Coesfeld

Stockum 248653 Coesfeld Telephone +49 (0) 25 41 8 07-0  [email protected] ES-265 EGDE EZ-320 EG Orgalnvent-Nr. 10009-11

Westfleisch Meat Centerlübbecke

Rote Mühle 54–56  32312 Lübbecke Telephone +49 (0) 57 41 2 [email protected] ES-46 EGDE EZ-327 EGOrgalnvent-Nr. 10009-13

Christian ledingManaging Director

Christoph Clemens Managing Director

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Meat CenterCoesfeld

Gustoland/Westfleisch

Erkenschwick

Meat CenterSchöppingen

WestfalenLandMünsterLivestock Center

NienbergeHeadquarterWESTFLEISCH, Münster

North Rhine-Westphalia

Meat Center Hamm

Meat CenterPaderborn

Meat CenterLübbecke

0 km 50 km

7

Westfleisch

ANNUAL REPORT 2011

sow abattoir and cutting plantschöppingen

Eggeroder Straße 8  48624 Schöppingen Telephone +49 (0) 25 55) 8 60-1 11 [email protected]:DE EZ-510 EG

Heinrich BlickManaging Director

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8

Westfleisch

ANNUAL REPORT 2011

Our production sites

Westfleisch Meat CenterHamm

Kranstraße 32 59071 Hamm Telephone +49 (0) 23 88 3 [email protected] ES-147 EGDE EZ-119 EGOrgalnvent-Nr. 10009-12

Westfleisch Meat CenterPaderborn

Halberstädter Straße 4033106 Paderborn Telephone +49 (0) 52 51 7 [email protected] ES-215 EGDE EZ-367 EGOrgalnvent-Nr. 10009-15

Jens HeldtHead of Sales 

Pork

M.-W. Kriesten Head of Sales 

Beef

uwe tostManaging Director

Smoked pork chop

Pork Beef Veal Self-service meat/ convenience

Sausage 

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9

Our meat processing centers

Westfleisch

ANNUAL REPORT 2011

Gustoland GmbH/Westfleisch Erkenschwick GmbH

Industriestr. 8–1445739 Oer-Erkenschwick Telephone +49 (0) 23 68 [email protected] DE ES-249 EGDE EZ-206 EGDE EV-42 EGOrgalnvent-Nr. 20059

WestfalenlandFleischwaren GmbH

Hessenweg 248157 Münster Telephone +49 (0) 2 51 20 [email protected] DE EZ-1070 EGDE EV-961 EGOrgalnvent-Nr. 10009-46

Gustav KronsbeinManaging Director

uwe KlemendManaging Director

Johannes steinhoffManaging Director

Bacon Storage –28 ºC

Freeze–44 ºC

Piglet trade

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Audit March 2012

Audit March 2011

f

Market value97.92 % (98.21)5

Regionality 100 % (100)4

Environmental protection and sustainability

100 % (96.25)2

QS standards100 % (100)1

Animal welfare 97.22 % (97.84)3

Animal health and meat-hygiene

95 % (93.75)

6

Pricing 100 % (100)

7

Special payments 100 % (100)

9

10

Westfleisch-minimum wage

100 % (100) 11

Employee participation 100 % (100) 12

8Cooperation-contracts

with farmers100 % (100)

Freshness98.47 % (98.47)

Legal- / QS- / IFS-

requirements

fulfilled

WESTFLEISCH-principles

Westfleischtarget

achievement

in %

Controlled and audited by SGS-Germany GmbH

IFS-requirements

QS-requirements

Legal-requirements

10

Westfleisch

ANNUAL REPORT 2011

Our ”Compass 2015” gives the direction

In 2011, Westfleisch has accomplished the first stages of its eager  development  programme  ”Compass  2015  –  West-fleisch  fit  for  future”.  The  target  achievements  expressed therein are to take up the market trends and integrate them in an intelligent concept for improvement and stabilisation of our market position.

Being  a  farmers’  cooperative,  Westfleisch  holds  an  excep-tional  position  among  the  meat  marketers  as  our  farmers are our members. Hence, our corporation is based on a solid owner’s equity  structure as well  as  the contractual  agreed cooperation  with  our  farmers.  On  this  background,  West-fleisch also copes with the accelerated structural change and globalising business relations.

Quality  and  taste  provided,  the  acceptance  of  meat  is  in-creasingly affected by the general debate about appropriate animal husbandry. Therefore, the group’s goals address the issues sustainability, regionality, and animal welfare along the entire value added chain.

Sales  growth  is  consequently  pushed.  Regarding  export  – which is a major factor for us – we focus on direct business and  establish  on-site  international  cooperation.  First  successes of the stringent cost management were apparent in 2011 – not only in the energy and water consumption.

Westfleisch will  further extend  the value added chain. Our facilities  specialise  more  and  more,  giving  priority  to  high quality and safety of our products without compromise.

Controlled and audited by SGS-Germany GmbH

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11

Westfleisch

ANNUAL REPORT 2011

The 12 key facts of the Partnership for Quality 2011/2012

1. Quality standardsAudits on a regular basis guarantee safety: We comply with all relevant  national and international standards, for third countries as well.

7. Pricing policiesMarket relevant and transparent  payout prices for producers,  contractually agreed. 

2. Environmental protec-tion and sustainability

Energy balance, energy management, Ökoprofit (Ecoprofit) audit, and CO

2 

Footprint. Our audited sustainability report with GRI-Status B+ proves  practiced sustainability.

8. Contract farmingAbout 4 000 farmers cooperate with Westfleisch on the basis of written contracts and they are represented in the ”Cooperation Committee“.

3. animal protectionAt Westfleisch, responsibility has a name: ”Aktion Tierwohl” (extensive company own programme to support animal welfare). Reduced transport times and gentle handling of the  animals are obliging in our corporation.

9. Bonuses and special payments

Based on the volume of livestock  supplied, contract farmers receive  contractual and quality bonuses as well as special premiums.

4. RegionalityWestfleisch avails of special programmes to foster the regional marketing of livestock and meat solutions, these are the ”Westphalian piglet passport“, ”Iss von hier!“, ”TK-Westfalenschnitzel“.

10. FreshnessWestfleisch products are safeguarded to meet with high demand for a maxi-mum microbial bacteria count and make their way to the end consumer within the best-before-date. This is tested and documented.

5. Market valueWestfleisch pays according to docu-mented trade value of the cuts, which is determined in neutral and automatic data collection processes.

11. Westfleisch minimum wage

Against wage dumping: Westfleisch complies with tariff agreements and requires also service providers to pay a minimum wage.

6. animal health and meat hygiene

Healthy animals – healthy food. Piglet passport, risk-based visual meat  examination, and multi-serological monitoring provide hygienic safety.

You can find the detailed version of the key facts of our Partnership for Quality online at: www.westfleisch.com > Company > Mission statement

12. Employee participationWestfleisch is attractive for employees, offering shares and profit-sharing schemes, a company pension scheme, career advancement programmes and an internal improvement system.

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  Trauerfall FranzJosef Pauck, langjähriger Geschäftsführer des Fleischcenters Hamm

12

Westfleisch

ANNUAL REPORT 2011

Annual review 2011

JANuARy FEBRuARy MARCH APRIL MAy JuNE

Difficult beginning of the year  because of the  dioxin crisis in Lower Saxony and North Rhine-West-phalia

Successful WEST-FLEISCH Company Days 2011 with co-operating farmers

Sharpest fall in prices for pork,  but short-term  recovery

Presentation of the ”Aktion Tier-wohl“ initiative at the Agrarunter-nehmer tage (agri-culture fair) in Halle Münsterland, Münster

Takeover of D&S by Danish Crown, merger Van Drie/Alpuro, withdrawal of Van Drie from calf fattening in Germany

Foundation  Unifood Moscow as Westfleisch  marketing com-pany in the Rus-sian Federation

Announcement of EU agreement on halt to piglet  castration in 2018

Exhibition attend-ance ProdExpo, Moscow

Decline in export owing to persisting restrictions caused by dioxin crisis

Exhibition attend-ance Hofex, Hong-kong, PLMA  Amsterdam

Expiry of ”Private Storage“ after  dioxin crisis

Generation change: Carsten Schruck com-mences as vice member of the Westfleisch Board

Good start in the BBQ season

Compilation of Ecobalance and Product Carbon Footprints for veal

Exhibition attend-ance Food&Hotel, Seoul – West-fleisch enters new market Korea

Tönnies applies  for acquisition of  abattoir Tummel at Federal Cartel  Office

Certification of the 2nd Westfleisch Sustain ability Re-port  according to GRI guidelines,  granted by SGS Germany

First case of EHEC infection in France at SB-Fleisch

Prof. Dr. Heiner David, retired  Ministerialdirigent (Assistant Secre-tary General),  becomes  ”Ombudsman“ for ”Aktion Tierwohl“ 

Insolvency of Allgäu-Fleisch  and buyout by competitor

PRIL MAy Ju

Carstencom-

vicetheBoard First case

infection

Significant recov-ery of prices for pigs for slaughter

Shareholder now in Dog’s Nature, Erkenschwick,  Germany (25.2 %)

Early May out-break of the EHEC epidemic in  Germany, peak on 22.05.2011

AKTION

T I E RW O H

L

R

UNIFOOD

First direct  delivery of pork  to  Korea

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  Trauerfall FranzJosef Pauck, langjähriger Geschäftsführer des Fleischcenters Hamm

  

13

Westfleisch

ANNUAL REPORT 2011

JuLy AuGuST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Grief about Franz-Josef Pauck, long-term Managing Director of Meat Center Hamm

Foundation of AFEX (Working group for meat exports) in collab-oration with NWMA (North-West Meat Asso-ciation) for export to Russia

Federal Cartel  Office prohibits buyout of Tummel by Tönnies

Proposal for new AutoFOM mask approved by mu-tual consent with the cooperation committee as of 04.10.

Cost reduction programme:”lean & smart 2011“ successfully completed

Certification of all Westfleisch Meat Centers according to DIN EN 16001:2009  (energy manage-ment system)  obtained

Caused by the weather, brisk  demand inland and abroad for beef and pork

ANUGA Cologne – Innovation prize ”taste11“ for  ”Aktion Tierwohl“ range

Since two and a half years for the first time decline of pig slaughter capacity through-out the EU

Piglet quotations hit a low

Pilot project:  Online meat origin data portal ”trace&face“ (today: ”fTRACE“), initial product: smoked pork chop

Exhibition attend-ance WorldFood, Moscow

Establishment of the ”Infopfad  Aktion Tierwohl“ (Info path on the Tierwohl initiative) at meat center Coesfeld

EHEC crisis  declared  terminated on 26.07.2011

Foundation of Westfleisch Nordic AB,

Retirement of Dr. Cordes after 23 years of successful activity in the Westfleisch Board

Stockholm

Exhibition attend-ance WorldFood, Kiev

trace & face

long-

PilotOnlinedata

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Westfleisch

ANNUAL REPORT 2011

14

Foreword of the Executive Board

Dear Members,

Dear Ladies and Gentlemen,

year 2011 closed with a straight economic result for Westfleisch. We have further grown: Against the sector trend, the corporation’s volume of pig slaughter  (incl. sows)  increased by 9.1 %, significantly more  than  in  the entire meat  industry  (+1.4 %). Also  the  capacity of  cattle processing  (incl.  calves)  increased slightly by 0.4 %, whereas the entire sector recorded a minus of 3.2 %.

Ten years already lasts the uptrend, in 2011 the pig production reached a new peak: with 250 m pigs for slaughter  in the European Union, 59.3 m pigs  in Germany and for the first time 7 m pigs were processed at Westfleisch. The group could sell remarkable 883 300 tons of meat and therefore 6.1 % more than in the previous year. The turnover amounted to a total of 2 206 m Euros, compared to the previous year also a significant plus of 14.3 %.

This trend was characterised by continuous brisk export demand, especially from third countries (ton-nage +27.1 %): we were again offered good sales options in the Russian Federation, Singapore as well as particularly in China. Westfleisch could develop new markets in Korea, Japan, and Malaysia. In case of the by-product markets for skin, fat and bones the so-called “fifth quarter” proved its relevance as earnings reserve.

The Westfleisch Board is content with the economic result of 2011 although the value added sectors of the group for self-service fresh meat as well as meat and sausage products in particular had and have considerable concerns: they cannot transfer the increased raw material costs to the retail. The group’s share in the result dropped clearly behind the previous year.

With the project ”lean & smart“ Westfleisch has since Autumn 2010 spotted considerable potentials for cost reduction and added earnings. First positive effects have significantly influenced the economic result of 2011.

In 2011 all Westfleisch locations had to cope with the ISO 16000-Certification according to the Renew-able Energy Law. Furthermore, we have rounded off the CO

2 profiles: currently the CO

2 footprint for 

beef from Westphalian bull fattening was presented. Following the investigation of pork (3.2 to 4.0 kg 

> Dr. Helfried Giesen > Carsten Schruck

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Westfleisch

ANNUAL REPORT 2011

15

CO2-equivalents (CO

2e) each kg meat) and veal (as of 8.7 kg CO

2e each kg meat) the value for beef lies 

between 6.6 and 15.3 kg CO2e each kg meat.

The “Aktion Tierwohl” range of presently 17 different products of self-service fresh meat and sausage, offered in retail outlets since mid 2011, is received in the market with great interest, both national and international. Currently 120 audited farms produce an annual volume of more than 400 000 pigs for slaughter.

In the ”Compass 2015“ Westfleisch has laid down individual location development plans over a period of five years. In 2011, the ambitious investment programme of totally 150 m Euro started with the target to establish progressive specialisation and further quality improvement of the production in the individual locations. Westfleisch has backed the required financial framework by a credit volume of 125 m Euros plus bank guarantees. And moreover, the owner’s equity still builds a sound financial basis. Via profit-share schemes Westfleisch has raised funds, a capital of 8.5 m Euros, for the most part from associated  investors,  mainly  of  the  agriculture  sector.  Also  the  capital  increase  of  the  Westfleisch  Finanz AG of 2.4 m Euros of shares issued within a few weeks accounted for the financial backup.

What will the current year 2012 bring? Westfleisch expects firm producer prices above the previous year’s  level  for  both  pigs  for  slaughter  and  cattle.  With  consequent  cost  management,  keeping  a watchful eye on the goods and staying close to the customers on the different markets, Westfleisch should be capable to compete again successfully in 2012.

Meat and sausage are sensitive goods. It is our own high demand to supply best quality as a reliable partner and to manufacture our products based on state of the art knowledge in a sustainable and resource-conserving way. That is what we work for. And it can only be done in cooperation with our farmers, our shareholders, the institutions attending us, and our employees. Thank you all for your support to gain our goals, for your commitment and your confidence!

With best regards

Dr. Helfried Giesen  Carsten SchruckSpokesman of the Executive Board   CFO, Member of the Executive BoardMünster, February 2012

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Members and Shareholders

a wide base

Presently the cooperative as type of enterprise is undergo-ing  a  noticeable  renaissance.  Westfleisch  has  followed  this business philosophy for more than 80 years. The farmers are the owners, the suppliers and as contract partners in many respects the beneficiaries of a successful company develop-ment. That is evident in the growing number of cooperation contracts and members, as well as in the owner’s equity de-velopment.

Pick-up in cooperation contractsMore cooperation contracts and only a few withdrawing farmers  reflect  the  trustful  cooperation  between  con-tract farmers and Westfleisch eG. By end of 2011 West-fleisch had contracts with 2 225 farmers for the supply of more than 5.4 m pigs for slaughter.

Under contract were also 1 256 cattle farmers with Trans-paRind-contracts  and  a  volume  of  about  103  000  bulls, cows,  and  heifers.  275  piglet  producers  delivered  over 400 000 piglets in line with their BestFerkel-contracts and more than 17 500 sows for slaughter. In the calf process-ing  segment  Westfleisch  could  fall  on  31  BestKalb-con-tracts with ca. 40 000 calves.

Along  the entire  process  chain, our  cooperation  contracts are  the  basis  for  the  Westfleisch  ”Partnership  for  Quality“.  We  know  every  farm  production  site  and  can  therefore strengthen  the  consumers‘  confidence  into  the  regional origin of the meat products.

Westfleisch supports the close member loyalty by frequent member  information  (”Westfleisch  Company  Days“,  West-fleisch ”Info für Landwirte“ – Info for farmers). Our farmers open their yard gate for us on the internet. By this, we prove that “good farming practice”, animal welfare, and sustaina-bility – that means the responsible handling of all resources – can in fact be realised.

Also in year 2011 we look back to a successful cooperation with  our  members  and  contract  partners.  The  number  of cooperation contracts has increased and with it the cooper-ativeness of our farmers to provide capital and participate in the group’s growth.

By 31.12.2011 we had 4 539 members supporting the coop-erative, therefore 64 more than in the previous year. Due to sustainable structural changes on farms in Westphalia-Lippe, a stagnation of our number of members is to be expected. At the same time the producing farms are growing so that the raw material provision is safe in the long run.

some basic points:•   The  business  assets  amounting  to  22.5 m Euro  by 

31.12.2011 are an  important part of our owner’s equity. Our individual members hold approx. 15.1 m Euro. About 3.5 m Euro are held by our cooperatives; the Westfleisch Finanz  AG  as  well  as  the  organ  members  hold  ca. 3.8 m Euro. In the recent eight years the business assets could be doubled.

•   The average business assets are  increasing year by year. For each individual member  it  is now about 3 400 Euro, for each cooperative 116 000 Euro.

•   For year 2011 the gross dividend of the Westfleisch eG for the business assets of the members and shareholders of the  Westfleisch  Finanz  AG  will  amount  to  unchanged 4.5 %.  Shareholders  as  well  as  cooperation  farmers  par-ticipate in the successful corporation’s development with an attractive interest yield on the brought-in capital.

•   Westfleisch attaches great importance to a sound capital endowment: The Westfleisch eG reports by 31.12.2011 an owner  equity  of  about  132 m Euro.  Including  our  net profit of about 3.9 m Euro an equity ratio of ca. 42 % re-

6 000 000 Number of pigs

5 000 000

4 000 000

3 000 000

2 000 000

1 000 000

0

Development of the supply of contract pigs since 1991

1991

1992

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

1993

1994

1995

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sults. The owner’s equity could be increased in absolute terms by about 13 m Euro.

•   Owing to the increase in quantity and the development of raw material prices the Westfleisch eG total assets grew strongly to 314 m Euro.

•   In the recent year we aimed on repaying the capital of the silent partners  interest  (”Mezzanine Capital“)  amounting to ca. 24,2 m Euro to our bank partners in year 2013 while at  the  same  time  increasing  the  profit  sharing  asset  to approx.  25 m Euro.  We  have  achieved  both  targets  al-ready early 2012.

The redemption of the silent partners interest will lead to a significant interest relief.

Our  ambitious  investment plans  in  context with  ”Compass 2015“ are  long-term backed by credits and owner’s equity. Also the increase of assets of the Westfleisch Finanz AG with 2.4 m Euros of shares issued within a few weeks contributed to the financial backup.

Owner’s equity in m Euro Ratio in relation to total assets

111.0

46.2

%

2009

94.7

36.8

%

2008

89.0

40.3

%

2007

81.8

39.9

%

2006

57.6

28.9

%

2005

32.6

17.2

%

2004

29.6

24.1

%

2003

26.6

22.3

%

2002

45.5

%

2010

118.9

Development of equity ratio over 10 years

42.0

%

2011

132.0

In m Euro  Year 2009 2010 2011

Business assets    20.9  22.1  22.4

Reserves    41.8  49.6  55.9

Net profi t    5.3  3.3  3.9

Silent partners interest/

profi t sharing asset    42.9  43.9  49.8

Owner’s equity    111.0  118.9  132.0

Total assets Westfl eisch eG    240.0  261.4  314.0

Equity ratio    46.3 %  45.5 %  42.0 %

Development of the Westfl eisch eG owner’s equity from 2009 to 2011

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Markets for animals for slaughter

Pork: Growth declining

2011  was  characterised  by  market  fluctuations,  caused among others by the dioxin crisis at the begin of the year and by conversion of the calculation basis for the automatic carcass classification. The dioxin was found in the feedstuff, but  not  in  the  meat.  At  no  time  were  consumers  endan-gered.  Nevertheless,  the  prices  dropped  dramatically  but also recovered quickly.

The downturn on the domestic market could be compen-sated by exports. Moreover Westfleisch, like many other met marketers, used the “private storage” option, offered by the EU to relieve the markets. Possibly this measure prevented a stronger price increase for pigs for slaughter midyear.

Another incident last year affected the German pork market. On 4 October 2011 the new mandatory accounting formula for  the  AutoFOM  for  automatic  classification  of  carcasses  became effective. Aiming on the protection of vested rights for  senders,  Westfleisch  was  the  first  corporation  in  the meat  industry  to  present  a  new  accounting  model  in  late summer, which now – after some difficulties in the adoption stage – led to a more value-based payment.

less piglets, firm pricesThe recovery of prices on the pig markets with uptrend end of the previous year was essential to compensate for the in recent  years  exploding  feed  costs  and  increased  invest-ments. The market development had several pig keeper quit production and others will decide similar when in 2013 the EU-wide  mandatory  group  housing  of  dry  sows  becomes  effective.

However, the leverage of the piglet market hit the slaughter pig market with delay: While in 2011 nationwide still a slight increase  of  the  pig  production  (+1.1 %)  was  recorded,  an  insignificant decline is predicted for 2012.

For  pigs  for  slaughter  the  year  2011  implicated  a  clearly higher price level than in 2010. For the first time no so-called ”house price“ was granted, deviating from the recommend-ed  price  of  the  German  Producer  Cooperative  (VEZG).  The average price (see diagram) of 1.53 € was more than 12 Cent (9 %) higher than in 2010.

Multi-shift  work  allowed  improved  deployment  of  the slaughter  capacities  at  Westfleisch.  With  a  plus  of  9 %  and 7.04 m processed pigs Westfleisch could grow beyond the sector trend and gain market shares.

> In 10 years the pig slaughter capacity increased by 35 %

2009 2010 2011PorkGermany  56 169 800  58 138 850  59 470 000Westfl eisch*  6 221 450  6 580 000  7 160 000Share Westfl eisch  11.10 %  11.3 %  11.8 %

BeefGermany  3 750 400  3 394 520  3 340 000Westfl eisch  312 190  319 400  317 400Share Westfl eisch  8.30 %  9.4 %  9.5 %

VealGermany  302 300  315 170  333 400Westfl eisch  46 435  48 900  52 200Sahre Westfl eisch  15.4 %  15.5 %  15.7 %

* Incl. Sows

In Germany (source: Fed. Statistical Offi ce) and at Westfl eisch as well as Westfl eisch market shares

Slaughter capacity 2008 to 2011

92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11Year

35

40

45

50

55

60

65 Slaughter capacity in m

Slaughter capacity of pigs in Germany from 1992 to 2011

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Westfleisch Programmes•   In the middle of last year, Westfleisch launched the  ”Aktion 

Tierwohl“ on the market in which the pig fattening farms are subject to special audits and critical monitoring. The pig  processing  has  continuously  increased  during  the year  to  an  average  of  approx.  7  000  ”Aktion  Tierwohl“  animals per week. By the end of the year, the meat of a quarter of a million animals out of the programme was available in retail outlets.

•   Westfleisch takes part in research to obtain recent know-ledge  regarding  species-appropriate  pig  husbandry  and methods to avoid castration and tail docking. Since 2010, Westfleisch processes boars as well, first only from animal welfare production, now also from special boar fattening 

contracts. Meanwhile the capacity of boars for slaughter amounts to 5 000 heads per week.

•   The  risk  oriented  visual  meat  examination,  a  concept Westfleisch has developed and that the EU permitted as alternative,  was  introduced  in  all  abattoirs  of  the  West-fleisch eG. Together with the health data of the individual locations, it provides more security in food assessment.

> The pig price curve shows for Westfleisch in 2011 again a recur-ring, in early winter counter-cyclical progress, but on a clearly higher level than in 2010. The collapse in early 2011 is the result of the dioxin crisis.

10 20 30 40 50Week

2005 – 2010 – Average price: 1.451 E 2011 – Average price: 1.526 E

1.25

1.30

1.35

1.40

1.45

1.50

1.55

1.60

Westfl eisch basic price Euro/kg slaughter weight,average price from 2005 to 2010 and average price 2011

Average weekly prices for pigs

1.20

1.15

1.10

1.65

5 15 25 35 45

2011

16 

14

12

10

8

6

4

2

02005 2006 2007 2008 2009 2010

Pigs Piglets

Import of living pigs to Germany

m

less sowsThe pig stock has significantly dwindled, in the EU in the last year according to statement of the EU Commission by – 3.5 %,  in Germany by – 5.5 %. The group housing of dry sows, mandatory as of 2013 due to animal protection law,  acts  as  a  catalyst  and  is  a  factor  in  the  structural change  and  downturn  of  piglet  production.  By  end  of 2011, only half of the piglet producing farms in Germany had established the group housing. Experts expect that 10 % of the farms will cease production.

> As the piglet production is dwindling in Germany, farmers here who are in the piglet fattening business are depend-ent also on imported piglets. 2011 nationwide approx. 10 m piglets were imported mainly from Denmark and the Netherlands. Whereas only 4.6 m pigs for slaughter were imported, that is a decline of almost 12 %.

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Markets for animals for slaughter

Cattle: market slightly down

The  moderate  decline  of  slaughter  figures  of  the  cattle  market continued in 2011.

Since 2003, the cattle stock in Germany has reduced by 6.7 %, round here 900 000 less bulls and cattle are fattened. In the recent year alone, ca. 2.1 % less male cattle was slaughtered nationwide then in the year before.

At Westfleisch  in contrast, the number of cattle processed (incl.  calves)  remained  almost  stable  with  a  slight  plus  of 0.4 %.

With a degree of self-sufficiency of 113 %, the export of beef from  Germany  remains  important  and  necessary,  even though the exports have reduced by some 10 % compared to 2010. In 2012, this trend will probably continue on Euro-pean scale, in Germany the level remains firm with 0.3 %.

Biogas plants and high feeding costs intensify the competi-tion of bull fattening farmers in their rivalry for areas. At the same time, while supply  is short on the inland market, the demand for beef is increasing. Higher prices are the logical consequence.  Hence  the  price  curve  (see  chart  above)  lay significantly above the prices of all years before: During the first four months 2012, bull prices moved with 3.64 € each kg even to a record high.

The prices  in 2011 for cows and heifers  too ranked clearly above the level of year 2010,  in case of heifers by +0.30 € each kg higher (2011: 3.20 €/kg) and in case of cows aver-agely by almost +0.50 € each kg more (2.79 €/kg). Gratifying are  also  following  Westfleisch  figures:  67 %  of  the  cattle slaughtering are bulls. Fleckvieh bulls (Simmentaler) account 

for almost half of the processed bulls. The share of cutting increased for the first time to 90.8 %.

Positive as well is the growing percentage of QS cattle: While for bulls the 80 % rate has already been cracked the share of female QS cattle, despite its clear increase in 2010, left some-thing to be desired.

> Since mid 2011 the prices for beef are considerably rising. Even the average price is higher than the regular price in previous years.

2003 2004 2005 2006 2007 2008 2009 2010 2011Year

10

11

12

13

14

15 m

Slaughter capacity of cattle in Germany from 2003 to 2011

10 20 30 40 50Week

2005 – 2010 – Average price: 3.00 E 2011 – Average price: 3.55 E

2.60

2.80

3.00

3.20

3.40

3.60

3.80

4.00 €

TranspaRind-basic price in Euro/kg dead weight for R3 bulls.Average price from 2005 to 2010 and average price 2011

young bull prices

5 15 25 35 45

Pigs

Sows

Bulls

Female cattle

91.9 %

81.9 %

83.6 %

48.8 %

QS percentage of animals for slaughter at Westfl eisch

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Farmers benefit from contract farmingNearly  three  quarter  of  all  pigs  slaughtered  at  Westfleisch come from contract farms. In case of cattle, 43 % are deliv-ered under contract to Westfleisch. 58.3 % of the bonus pigs derive from companies with more than 4 000 head of live-stock. 22.5 % maintain this volume as annual supply rate.

The  farmers  benefit:  2011  bonuses,  special  bonuses  and dividends  amounting  to  ca.  22 m Euro  were  distributed,  a total of 15.5 m Euro bonuses thereof alone for contract pigs (3.38 Euro each BestSchwein). Dependent from the delivery scope,  a  bonus  from  4  to  20 Euro  is  granted  for  Transpa-Rind-contracts as well as a revenue dependent special bonus per animal.

In  the  decade  between  2002  and  2011  ca.  155 m Euro  bonuses, special bonuses and dividends were distributed to members and shareholders.

> Over 2 200 farmers are contract partners for the supply of pigs for slaughter; more than 1 250 famers have a TranspaRind-con-tract. For piglets, sows and calves, too, we have regular coop-eration partners.

> In ten years approx. 155 m Euro bonuses, special bonuses and dividends were distributed to members and shareholders.

2005

2004

2003

2002

2006

2007

2008

2009

2010

13 410 000 €

12 501 000 €

10 899 000 €

8 337 000 €

14 013 000 €

16 813 000 €

18 934 000 €

19 140 000 €

18 960 000 €

Bonuses, special bonuses, and dividends from 2002 to 2011

2011 21 900 000 €

BestSchwein

Trend line BestSchwein

TranspaRind

Trend line TranspaRind

73 %

43 %

2002 2003 2004 2005 2006 2007 2008 2009 2010

10 %

20 %

30 %

40 %

50 %

60 %

70 %

Percentage of contract animals in total slaughtering 2002 to 2011

2011

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”Aktion Tierwohl” Initiative

Consumers appreciate growing animal welfare

Consumers attach more and more importance to responsi-ble livestock husbandry. They do want to eat meat – with a good conscience.

For  years,  Westfleisch  has  worked  on  finding  answers  to critical  questions  in  the  production  of  meat  and  sought  to  collect  experience.  As  a  meat  marketer  cooperative  with  high  vertical  integration  (cooperation  contracts  with suppliers)  and  processing  companies,  we  have  immediate influence on the way of production and hence the quality of animal source food.

Westfleisch pioneered the sector with the ”Aktion Tierwohl” and  defined  its  own  standards.  And  this  for  good  reason: Based on QS and Animal Welfare as with Tesco in Great Britain 

it is now possible to ascertain by means of various test crite-ria  if  an  animal  felt  well  during  its  lifetime  –  on  the  farm, during  transport  and  in  the  slaughterhouse.  Participating companies need to be a BestSchwein-contract farm and be QS-audited.  The  “Aktion  Tierwohl”  standard  (see:  www.ak-tion-tierwohl.de)  outperforms  the  statutory  provisions  of the  animal  protection  livestock  husbandry  guideline  in  15 points. Who fattens pigs for “Aktion Tierwohl” must not cas-trate piglets. The percentage of boars slaughtered at West-fleisch increased considerably, notably in the second half of 2011.

1 Million animals aspired this yearSince middle of last year the products with the yellow Tier-wohl  label  are available  in  retail outlets,  at present  in ap-prox. 1 250 stores of twelve distributors. Salami, bacon, or ham sausage from the „Aktion Tierwohl“ programme meet with good and increasing demand.

„Main focus of the marketing is the national market. How-ever, ”Aktion Tierwohl” prod-ucts are requested as export article as well: Especially in Scandinavia the “Aktion Tier-wohl” is successful as individ-ual brand.”

Christian Leding, Managing Director

Meat Center Coesfeld

At  the  Anuga  2011  the  ”Aktion  Tierwohl“  products  were awarded with the innovation prize ”taste11“.From  currently  120  ”Aktion  Tierwohl“  farms  Westfleisch could  market  last  year  about  410  000  pigs  for  slaughter. The  farms  are  mainly  family  farms  with  1  400  fattening places on average.

Another  80  farms  with  a  volume  of  350  000  heads  of  livestock are on stand-by and pre-audited. 2012 the pro-gramme shall be extended to 1 m animals per year.

In July 2011 an Info Path for realisation of the ”Aktion Tier-wohl“ criteria was prepared in Meat Center Coesfeld. More than 40 expert delegations meanwhile gathered informa-tion about  the  ”Aktion Tierwohl”.  That  confirms  the  rele-vance of the subject and the great interest also in the retail sector. With its initiative, Westfleisch is so far the only cor-poration  in Germany offering meat and sausage  from an own animal welfare programme in market-relevant quanti-ties.

Scientists estimate the sales potential for this kind of meat consumption on 15 to 30 %. In the other European coun-tries  there  are  comparable  market  presences  for  animal welfare product ranges, e.g. in the Netherlands with ”star meat“ concept or the French ”Label Rouge”.

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Healthy animals feel well and deliver healthy food. Our farm-ers  have  an  elementary  interest  in  their  livestock  being sound. Since 2010, Westfleisch has hence developed a health index for pig breeding and fattening farms in context with the visual meat examination. In addition to the average mor-tality  rate  and  the  daily  weight  gain  Westfleisch  included right from the beginning the recording of drug use. Accord-ing to the individual ”treatment code” reliable conclusions/statements on animal health and well being can be made.

Antibiotics are and remain necessary due to animal protec-tion reasons if an animal is sick. However, the critical general debate on drug use, which needs to be further reduced, is justified.  In  the  framework  of  the  ”Aktion  Tierwohl“  West-fleisch will test as of 1 January 2013 to cease antibiotic treat-ment during fattening of  livestock having 40 kg and more weight.

For two years, Westfleisch contract farms have been assisted and advised by the Westfleisch consulting veterinarian.

> Who fattens pigs for ”Aktion Tierwohl“ must not castrate male piglets. The percentage of boar slaughter increased particularly in the second half of year 2011.

> The percentage of slaughters deriving from Animal Welfare farms continuously increased in 2011.

+ authorized,

risk based meat

examination

+ castration stop

= BestSchwein-contract

incl. QS compliance

+ ”Animal Welfare”

Audit / = Bonus

AKTION

T I E RW O H L

R

10 20 30 40 50Week

2 000

4 000

6 000

8 000

10 000

12 000

14 000 Head

Quantity development in year 2011

Meat Center Coesfeld: Slaughter capacity 2011 Animal Welfare/”Aktion Tierwohl”

5 15 25 35 45

AKTION

T I E RW O H

L

R

10 20 30 40 50Week

1 000

2 000

3 000

4 000

5 000

6 000

7 000 Head

Quantity development in year 2011

Meat Center Coesfeld:Boar slaughter capacity

5 15 25 35 45

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Markets for Livestock

Quality right from the beginning

The Westfleisch livestock branch cares for the supply of best and healthy animals to pig-, veal-, and bull fattening farms.

•   With 16 100 calves Westfleisch was able to sell 2 % more youngs  for  bull  fattening  in  2011  than  in  the  previous year.  Each  week  averagely  330  Simmental  calves  from  Bavaria  are  at  first  procured  to  15  specialised,  contract bound and QS certified breeding farms. The Westfleisch livestock center as supplier of 200 kg calves for fattening is the link to the bull fattening farms who order the calves for fattening approx. one week before delivery. In West-phalia bull fattening farmers often prefer ready calves for fattening and leave the breeding to farmers specialised in this business. They can score later with ”4 x D“, i.e. born, bred, fattened and slaughtered in Germany, the D stands for Deutschland.

Bull fattening farms receive groups with defined high health status  (BHV1-free; BVD-negative). However,  the number of calf births  is decreasing  in Bavaria by 2 to 3 % year by year owing  to  stringent health  standards,  farms giving up,  and strong  competition  between  bull  fattening  farmers  and farmers operating biogas plants. Hence, less and less Fleck-vieh  calves  are  available  for  fattening.  In  addition,  the number of bull  fattening farms  is  falling continuously as a result of this development as well as the structural change – the bigger farms are established and will further grow, the smaller ones cease agricultural activity.

2011 the prices for bulls for slaughter have further consoli-dated to an average of 3.55 € each kg dead weight, becom-ing more expensive by ca. 100 € compared to the previous year. Even though calves for fattening cost about 50 € more, the outcome is positive. 

Westfleisch  is  nationwide  the  only  livestock  broker  who  exclusively procures calves for white meat (also referred to as light meat) fattening, whereas we ourselves do not fatten calves. 2011 the number of calves declined from 29 500 to 26 740. Milk powder being the main feeding basis made the white  meat  fattening  expensive.  Some  fattening  farmers switched to rosé meat fattening (slaughter age > 8 months). 

•   For pig keepers and especially for piglet producers 2011 was an unusually difficult year. It seems never before pig-let prices dropped so early in spring as last year. They fell to an average price level of 35 € for a 25-kg piglet and did not rise again for about twenty weeks. Only since Novem-ber 2011 they have recovered.  In March 2012, the basic piglet price was 58 € per piglet, in case of certain batch sizes or applied vaccinations, extra pay falls due.

The  market  volatility  is  further  picking  up.  Bringing  about rapid progress of the structural change and concentration in the sow husbandry sector while the piglet business  is get-ting more and more international. Many farms, whether due to lack of size or reasons of age, completely abandoned pig-let production. Furthermore, urgently required reserves are lacking, e.g. for the mandatory conversion to group housing of dry sows in 2013.

On this background, the fattening sector remains depend-ent on import piglets: with about 2 m piglets Westfleisch is still the biggest piglet marketer in Germany. Approx. 40 % de-rive from the Netherlands or Denmark, tendency increasing.

Bigger  capacities  of  livestock  for  fattening,  fewer  housing dates, and larger fattening compartments require ever big-ger  piglet  batch  sizes.  At  the  same  time,  many  fattening farmers attach great importance to direct relationship to the supplier  –  even  in  case  of  imported  animals.  Westfleisch guarantees close contact. Upon request, the piglets always have the same livestock origin and identical health status.

Per head

Calves, Calves 

for fat-tening

Piglets

45 900

1 933 750

– 7.2 % 42 600

2010 2011

– 0.6 % 1 921 460

Livestock sales Westfl eisch 2010 and 2011

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All Westfleisch piglets from Germany avail of the ”piglet pass-port“, certifying the high company health status based on semi annual examinations. Three quarter of the Dutch pig-lets are meanwhile provided with a hygiene passport as well. Westfleisch is striving to achieve the piglet passport also for all  import  piglets.  The  piglet  passport,  successfully  imple-mented for eight years, is a crucial factor to detect diseases, react with preventive vaccination instead of applying a late treatment, and hence reduce the use of drugs in the long run.

The farmers on their part have contributed a lot  in the re-cent years to less fragile, stress resistant piglets growing up in new stables with good climate and, if possible, going with-out medication. Westfleisch supports and uses this develop-ment: For the “Aktion Tierwohl” antibiotics-free fattening of 40 kg and above animal weight is intended next year.

Westfleisch piglet marketingLast year Westfleisch has marketed about 2 m piglets. Due to  the  structural  change  the  number  of  sold  piglets  in Westphalia  and  Low  Saxony  declined  by  6.1 %  in  2011. With an average of 300 sows per farm, 250 to 300 piglets per  batch  can  be  offered.  Piglet  batches  deriving  from East German farms are ca. three times larger. In 2011 to-tally 1 063 900 piglets were sold from there, that is a plus of 4.6 % compared to 2010.

German piglets are also sought after abroad: 2011 West-fleisch exported about 400 000 piglets to Russia, Poland, Romania, and other East European countries, but also to neighbouring EU countries. Gratifying was among others the export to Poland and the Ukraine.

10 20 30 40 50Week

2010 – Average price: 42.65 E 2011 – Average price: 41.14 E

25

30

35

40

45

50

55 €

In Euro per head on 25-kg basis, units of 100

Piglet prices 2010 and 2011

5 15 25 35 45

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Markets for fresh meat

solid consumption

The sector trend was rather moderate, whereas Westfleisch could sell even 6.3 % more products in the market in 2011. 883  000  tons  of  pork,  beef  and  veal  was  brought  on  the  markets as much as never before. By this, the cooperative Westphalian group maintained its rank no. 3 among the top German meat marketers.

The export growth, particularly to third countries, account-ed  to  a  great  deal  for  this  development.  However,  in  Ger-many and Europe as well the meat consumption is constant on  a  relatively  stable  level.  Though  in  the  recent  twenty years, the per capita consumption in Germany declined from 65.9 kg to 61.2 kg per year from 1990 to 2010, pork remains the no. 1 with ca. 40 kg per capita and year on the Germans’ popularity scale.

Statistically each German ate 8.4 kg beef and veal  last year. Most consumers see meat still as a component of a balanced diet. The EU predicts therefore for the 27 member countries a  fairly  stable  consumption by 2020.  In  the East  European countries, the consumption will probably rise owing to the growing standard of living.

> Solid upward: Since 2002, there is a clear upward trend for Westfleisch in turnover and sales. In year 2011 the turnover amounted to 2.2 bn €, sales to 883 000 tons.

Incl. Export subsidiaries, consolidated without FVZ-WESTFOOD GmbH

Westfl eisch: Total turnover and sales – 2002 to 2011

1 116.2

570.7609.8

674.5

740.5796.9

786.6

832.0

1 122.0

1 359.9

1 598.8

1 668.8

1 684.2

2 007.9

1 887.0

1 930.0

2 206.0

2002 2003 2004 20062005 2007 2008 2009 2010 2011

In m Euros In 1 000 tons

800

850

900

750

700

650

600

550

500

450

400

950

1 600

1 700

1 800

1 900

2 000

2 100

2 200

1 500

1 400

1 300

1 200

1 100

Turnover

Sales

608.9

696.9

883.0

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taking up trendsConsumers wish to know how the animals are kept, which criteria are applying, and how animal welfare can be meas-ured. Westfleisch with its “Aktion Tierwohl” did pioneer work in  the  recent year  and presented within very  short  time a practical and verifiable solution. Midyear 2011 the first prod-ucts bearing the eye-catching yellow label could be found in retail outlets. Meanwhile the ten meat- and ten sausage and ham products, among them salami, bacon and Westphalian ham, minute steaks and minced meat were listed in ca. 1 250 supermarkets. Consumers accept well the new special seg-ment of the sausage assortment in particular. Sausage speci-alities are sold with a 10 % mark-up.

Regarding  meat  purchase  a  clear  differentiation  between ”Aktion Tierwohl“ premium products and standard goods is required. Also in the fresh meat range Westfleisch received already first orders for self-service products.

With ”Aktion Tierwohl“ the farmers document that they are serious about the implementation of animal welfare orient-ed husbandry. At the same time, food retailers signalise that they recognise consumer expectations and care about the production conditions in the pre-stage.

Outside the organic food range, retailers can presently order meat and sausage with an animal welfare label for verifiable improved  keeping  and  breeding  conditions  solely  from Westfleisch.

> Meat and sausage are popular in Germany. Owing to popula-tion structure and Zeitgeist a slight reduction is to be expect-ed here, while in other countries demand will grow.

1990 1995 2000 2005 2010

5

10

15

20

25

30

35

40

kg

Kilogramme per capita

Meat consumption in Germany

45

50

55

60

65

70

2011

Beef and veal

Poultry

Pork

Total meat

Enjoy in good

conscience!

Our goal:

conscienceconscience!

NEW

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Markets for fresh meat

Quality from the farmerThe Westfleisch Partnership  for Quality  as quality manage-ment system is meanwhile unimaginable to do without for the entire Group. Our accomplishments make a dent in the meat sector:

•   Criteria elaborated by Westfleisch are presently discussed in  the  QS-System:  The  Quality  Assurance  System  (QS)  is  essential  for  marketing  meat  in  Germany.  It  guarantees consistent traceability in the production chain. While for pigs (> 90 % QS) and bulls (> 80 % QS) already a high per-centage of supplies originate from QS-audited husbandry, the  share of cows and heifers with ca. 49 % can still be improved.

•   Westfleisch knows its farmers and is aware how they pro-duce. That provides the marketer with a high creditability. Many  of  our  suppliers  present  themselves  in  farm  por-trayals;  they  stand  for  what  they  do  with  their  good name. The farmers’ portrayals meaningfully supplement the “Aktion Tierwohl”.

•   When we are talking with our customers,  it  is  the prac-ticed  cooperative  notion  that  counts.  At  Westfleisch, farmers are not only suppliers but also shareholders and jointly responsible partners.

anuga 2011 very successfulAt  the world’s  leading  trade  fair,  the Anuga  in Cologne, Westfleisch  was  honoured  for  ”Aktion  Tierwohl“.  The  corporation was granted – as one of only two enterprises of  the  meat  industry  –  the  ”taste11-Award“,  by  which  particularly innovative products are rewarded.

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Fresh, fast and (almost) ready

Convenience from Westfleisch gets fresh impetusThe Westfleisch subsidiary WestfalenLand GmbH was capable to increase its sales last year to 78 000 tons and continued the upward trend of recent years with a turnover of 356 m €.

Finest relishFor  a  long  time  WestfalenLand  has  considered  been  as specialist for self-service beef. Product novelties like the “Beef  second  steak”  or  the  premium  brand  meat  programme “Simmental” catch consumers.

•   Using the latest cutting technology the meat parts are cut clean, uniformly and almost loss-free, placed onto a flat  tray  and  MAP  packed.  Prepared  in  a  second  the beef is a real relish.

•   The  meat  of  pedigree  Simmental  bulls,  delivered  by Westphalian  bull  fattening  farms,  excels  in  highest quality,  a  fine  fat  structure  (marbled  beef),  and  good juice retention properties. Best requisites for a special culinary experience.

With an average of 950 employees, the company is very flex-ible to react quickly on customer desires and seasonal varia-tions, orders are processed highly productive. Orders should be placed 12 to 20 hours in advance, production runs ”just in time“ almost around the clock.

By  this,  every  week  about  2.5  m  self-service  packages  of meat reach the consumers, not only in Germany, 12 % go to European countries.  The self-service convenience business could be extended by 4 %.

Beef becomes a year-round productIn the previous year, the sales of self-service beef could be increased by more than a quarter (+26 %). Beef turns out to be more and more a year-round product without seasonal peaks.

WestfalenLand has direct influence on the raw material qual-ity because the meat is obtained from Westfleisch slaughter facilities. WestfalenLand thereby definitely proves the meat’s regional origin.

Investment in new building and technologyIn  the current year, WestfalenLand  intends  to advance  the production by new products and novel cutting techniques. Not only the beef sector but also the pork sector shall ex-pand. For this purpose, WestfalenLand has further  intensi-fied  the  close  cooperation  with  the  Meat  Center  Coesfeld regarding  new  cutting  standards;  even  more  than  before the fresh meat specialist will specialise on top level in certain  product  lines.  In  the  current  year, WestfalenLand will  further extend the production site in Münster.

Ice-cold upwardWithin the term of one year,  IceHouse Convenience has already well established as supplier for the food process-ing sector and professional caterers. Up to 100 tons per week are meanwhile produced, tendency further rising. The Westfleisch  specialist  for  frozen convenience prod-ucts is a serious competitor with its deep-frozen, appor-tionable minced meat.

The frozen patty (Burger) completely manufactured with-out additions, only from meat, salt and spices is ordered by various retail chains and so are the frozen Cevapcici, goulash  or  the  ”Steak  Haché“.  IceHouse  can  score  with traceability  and  batch  integrity, which  plays  a  great  role  in  the meat industry.Deliveries  go  to  customers  nationwide  and  to  European countries.

the currentextend

current year,extend the

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Markets for meat and sausage

Innovative and efficient

The Westfleisch subsidiary Gustoland, specialist for fine ham and sausage products asserted its position well in 2011:

•   While the tonnage remained constant, the turnover grew by  more  than  10 %.  Reasons  are  the  price  increase  for meat and a rising value of certain cuts. Bellies and fat cuts are more and more sold abroad. They improve hence the value  added  but  are  lacking  on  the  other  hand  as  raw  material in the own sausage production.

•   2011  was  a  difficult  year  for  sausage  production.  The  purchase  prices  for  meat  significantly  rose  last  year,  unfortunately with hardly any effect on the market price for sausage. That the Gustoland sausage sales remained stable with a plus of 1 % is a respectable success on this background.

•   Already in the years before, Gustoland provided an above average increase of its slaughter volume and is presently moving  on  an  absolute  stable  level.  The  pig  slaughter (1.56 m heads) at location Erkenschwick recorded a slight plus of 1 % in 2011. This moderate growth could be real-ised despite the corporation’s suspension of deliveries for the Russian sales market as of April 2011.

Gustoland  has  invested  a  lot  in  the  development  of  fresh product ideas during the last two years. The so-called ”Clean-Label“ products are a  real  innovation. They partly do com-pletely without additives and are refined only with salt and natural spices, like in the traditional butchery. The first prod-uct, a thin sliced “roast pork“ sells well and is presently com-plemented  by  the  ”smoked  pork  roast“  Further  articles  of this assortment – roast beef or roast veal – are in planning stage.

awardedAll sausage products of ”Aktion Tier-wohl“ come from Gustoland produc-tion.  The  meat  for  it  deliveries  the company  in Coesfeld,  specialised  in the  raw  material  programme.  The new,  exclusive  product  line  is  mar-ket-  und  image  building.  At  the Anuga 2011 the sausage specialities were  honoured  with  the  “taste11” award.

In 2012, Gustoland received another high commendation in context with the ”Anuga FoodTec“, taking place in even years: For the development of an innovative smoke wash-ing  system,  the  company  obtained  the  ”International Food Tec Award” in silver.

Animal protection is not only relevant in the production of sausage:  in  2011  Westfleisch  Erkenschwick  optimised  and comprehensively modernised the waiting pens for the ani-mals for slaughter. Broader stunning chutes, more watering places, a better illumination regime with light/dark zones as well as separate compartments and noise protection meas-urements  ensure  that  the  livestock  relaxes  better  after transport and has less stress.

High investment, lower consumptionIn the framework of the strategy Charta ”Westfleisch Com-pass 2015“ Gustoland has moreover invested 7 m € last year, e.g. in a more efficient half pig pre-cooling system. In 2011, the power consumption could be reduced by 7.9 %; gas con-sumption was 9.5 % lower than in the previous year.

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Export markets

Export is the driving engine

The growth markets for Westfleisch are presently located in Far East and Eastern Europe. Last year the Westfleisch export to third countries soared by +56 %. The Westfleisch export of meat and meat products increased again significantly. More than each second pig, namely 51.6 %, out of the Westfleisch catchment area  is presently sold abroad after having been processed  in  cuts  and  joints.  The  export  share  for  beef amounted  to  slightly  fallen 32.6 % by  the end of  the year. The  group  sold  an  overall  of  42 %  of  its  meat  products abroad. This were 335 400 tons in the recent year and there-fore ca. 13 % of all German meat exports.

Eastern Europe: Market well developedSales in Eastern Europe turned out very satisfying:

•   Russia with 15 % Westfleisch market share in the German total export (2011) is one of the most important markets with attractive sales options abroad for our corporation.

   The  new  company-own  distribution  organisation  ”Uni-Food“ in Moscow will assist us in promoting and stabilis-ing business relations via the Joint Venture with ”Fresh & Frozen”.

   Who wants to be busy  in export needs to deal  in detail with the hygiene and quality guidelines prevailing in the target country. The Westfleisch slaughter facilities comply meticulously with these requirements.

•   Beside Russia, the Ukraine too has grown to a noteworthy and important sales market for Westfleisch. Since end of 2011, next to wholesalers and meat product factories we also supply the first major retailers with fresh meat ”made in Westphalia“.

•   In Romania Westfleisch did well in spite of the economic crisis.  Westfleisch  will  invest  there  in  the  current  year  approx. 1 m € and upgrades an own efficient processing and refining company for self-service fresh meat accord-ing to our German standards (volume: 600 tons per week).

•   Last year Westfleisch delivered 8 % of the German exports to Poland and 12 % to the Czech Republic.

•   In  Hungary  we  avail  of  on  own  distribution  office  since 2005.  The  turnover  could  indeed  slightly  be  improved, but owing to required higher prices, sales dropped in the third year  in succession by 4 % compared to the recent 

Westfl eisch eG in tons

77 670

EU common market

Total export sales (rate 36.6 %)

Third countries

219 720

+ 2.1 % 224 390

297 390

+ 8.6 % 323 100

+ 27.1 % 98 700

2010 2011

Export sales 2010 and 2011

Westfl eisch eG, in t Euros

109 500

EU common market

Total turnover (rate 26.8 %)

Third countries

402 530

+ 4.5 % 420 630

+ 56.1 % 170 960

2010 2011

512 030

+ 15.5 % 591 590

Export turnover 2010 and 2011

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Export markets

year. However, Hungary remains important because from their  neighbour  countries  like  Macedonia,  Slovenia  and Croatia are served.

•   The export to the Baltic States has developed very gratify-ing in the recent three years: With plus 60 % in turnover and plus 40 % in sales the results are impressive. Here the foundation of the Westfleisch subsidiary ”UAB Westfleisch Baltica“ in Kaunas paid off. With Lithuania being the core area, sales distribute relative evenly across all Baltic coun-tries.

The launch into the food retail was successful in 2011, first sausage products were also ordered. Westfleisch maintains here an above average market share of 63 % of all German exports.

•   Regarding  the  marketing  of  individual  cuts  (especially pork  bellies),  the  Eastern  European  countries  compete directly with Asia. They are strongly demanded in Hunga-ry, Romania, Poland, and Russia. At the same time, South Korea is the worldwide no. 1 importer of pork bellies.

asia: Westfleisch leadingThe development on the Asian markets was and is exciting.

•   Exports  to  China  rose  more  than  expected  by  104 %  in turnover and 60 % in tonnage. Not only pig ears but also meat cuts and bellies are demanded in ever bigger quan-tities. The Westfleisch office ”Han Wei“  in Shanghai with four native  language employees stood the test of time. Westfleisch  manages  meanwhile  30 %  of  the  German meat export to China.

•   To  Korea  Westfleisch  could  deliver  not  earlier  than  May 2011  owing  to  veterinary  reasons  in  North  Rhine-West-phalia. With a sales quantity of 3 300 tons we started on the market with an immediate success. After a collapse of their own production caused by foot and mouth disease, Korea is dependent on imports. Germany serves this mar-ket as second largest supplier with 5.4 %, in 2012 one fifth of thereof originates from Westfleisch companies.

•   Singapore and Malaysia are interesting markets as well. In Singapore, each second piece of pork comes meanwhile from the house of Westfleisch. For Malaysia, where most of  the  population  are  Muslims,  all  Westfleisch  locations were re-audited last year. Since beginning of the year, we can again supply the whole pork range to the Chinese mi-nority living there.

Europe: Exports increasedThe European countries are still an  important sales market outside Germany. Compared to the previous year, the export to the EU common market grew by 3.6 % in tonnage and 6 % in turnover.

•   40 % of the Westfleisch exports still make their way in the bordering Benelux countries. The result in sales and turn-over could be improved again by about 10 % compared to the year before.

•   Based on the good experiences with local country offices Westfleisch  has  founded  last  year  another  branch,  the ”Westfleisch  Nordic  AB“  in  Stockholm.  The  goal  is  to  develop the market in Sweden and Finland with the sup-port of two native language employees. There are already promising successes in the FoodService division and with direct orders from local retailers.

Future prospectsFor 2012 with worldwide rising pork prices, a stable export business  in  the EU-27  is  expected.  There  is  above  average potential in the third countries, growth market remains Asia. The estimated Russian accession to the World Trade Organi-sation  (WTO)  will  probably  have  a  positive  effect  on  the  German meat export.

2011

400 000 Tons

350 000

300 000

250 000

200 000

150 000

100 000

50 000

02002 2003 2004 2005 2006 2007 2008 2009 2010

EU Third countries

Export sales Westfl eisch Group 2002–2011

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Partnerships and participations

FVZ Westfood: for connoisseursFor years, the market share of ready meals has been grow-ing. They make housekeeping easier, save time and provide a tasty meal. The variety of products also animates customers to rely on this convenient way of cooking when time is short.

From  this  market  development  the  FVZ-Westfood  GmbH, the  mutual  subsidiary  of  Westfleisch  and  the  VION  Food Group  from Holzwickede, benefited with  its meat conven-ience range in the previous year.  It  is true that the out-of-home market was highly competitive in the recent business year, but albeit the sales of FVZ-Westfood in the field food service  could  significantly  step up.  In  spite of  slight  losses the total turnover in the retail sector lay above 70 m € for the first time. That equals an increase of 7 %.

The  Westphalian  ”Röstischnitzel“  (hash  browns  Schnitzel), launched in 2011, is becoming more and more popular with consumers.  Originating  solely  from  Westphalian  pigs,  fattened  in  Westphalia  and  slaughtered  at  Westfleisch  the increasing sales reflect the trend for regional products.

However, the consequences of the financial and economic crisis are still present; customers are highly price sensitive. That requires pinpoint adjustment to the market situation, an intensive and fair cooperation with the customer as well as further improvement of efficiency and quality regarding the investment in 2012.

Bruns: optimised processesBruns  Fleischhandels-  und  Zerlege  GmbH  (meat  trade  and cutting) from Erkenschwick is acting in a true special market niche: The company, of which Westfleisch holds the majority stake, deals with pig heads and processes more than 10 tons of raw material per hour. The cutting specialist considerably invested  in  2011,  about  1.5  m  €  in  a  second  machine  for semi-automatic cutting of pig heads.

The main part of the deboned goods is exported: pig ears go to  the Chinese market as delicacy. Beside Asia, also France and the Baltic countries are interested in pig noses. The head meat  is  a  raw  material  highly  demanded  in  industry  for  further processing. Bruns extracts the maximum possible of this raw material and supplies it for market conform exploi-tation.

Much activity was devoted last year to process optimisation and improvement of the company’s internal logistics. A new loading building, allowing continuous loading/unloading and providing  further  improved  hygiene  conditions,  was  com-missioned.

> Quick, delicious, convenient: Fast moving consumer goods like the above ”Schnitzel-Wrap” are made from frozen products of FVZ-Westfood.

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Coldstore Hamm: the gate to the worldEvery day 1 000 tons of meat are handled: in the recent years Coldstore Hamm has evolved from a mere storage location into a multi- functional service centre around frozen goods logistics. From there, Westfleisch forwards cuts and special products to any place in the world.

•   Last year  the extension building was completed. Now a total of 10 000 tons can be stored ice-cold. Thereby the overall capacity (17 000 pallet spaces) and storage facilities have been increased by one third.

•   In shortest time the orders are picked and the products prepared for shipment: Within one day, 40 tons of goods can  be  frozen  in  a  plate  freezer  and  120  tons  can  be packed in cardboard boxes.

•   Coldstore  is  a  powerful  partner  of  Westfleisch,  the  increase of the third country export is a main pillar for the corporation’s growth. The company in Hamm, favourably situated with regard to transport facilities, deals with all services from flash freezing to packaging and placing into cardboard boxes to  issuing the shipping documents up to customs declaration. All veterinary certifications need-ed for export are issued in Hamm.

•   Owing  to  capacity  extension  Coldstore  Hamm  could  in-crease  the  third  country exports by more  than 50 %  to 2 276 orders.  The number of  employees, who are best skilled for their jobs, has doubled to 33 jobholders within one year.

Westpet Janke: More and freshSpecialised  in  the processing of slaughter by-products not suitable for human consumption (so-called Cat. 3 products)is  the  WestPet  Janke  GmbH  in  Petershagen.  Westfleisch holds a share of 51 % in this company that exclusively sup-plies raw material to the pet food industry, the most part to wet food producers. On demand, specialists for dry food are served as well, even though the portion was not so high in the 2011 business.

Recent year turnover and sales developed gratifyingly posi-tive: With about 28 000 tons, sales were 10 % ahead of the previous  year.  The  turnover  amounted  to  10.5  m  €  and thereby lay 14.8 % above last year. WestPet Janke sells more and more fresh goods,  in the recent year alone plus 35 %, with upward tendency.

WestPet  Janke  responds  to  the  growing  market  and  the changed business conditions, it recently offers the process-ing pet food industry custom-made shredded fresh goods up  to  ready  blends.  In  the  next  two  years,  an  extension  including plate freezers with automatic fill and discharge is scheduled.

Partnerships and participations

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dog’s nature growingLast year Westfleisch has set course for a stronger involve-ment in the growing pet food market. Since January 2011, our corporation holds a share of 25.2 % in Dog’s Nature. With ca. 60 employees, the specialist for dry dog snacks processes over 6 000 tons raw material annually.

The site in Erkenschwick is the sole production location and issues  certificates  in  compliance  with  International  Food Standard (IFS). The products are subject to the standard for food production.  They  forgo completely without  additives and are gently dried in a patented process. The close coop-eration with Westfleisch has already proven successful in the first year. Westfleisch could increase the percentage of raw material delivered from 5 % to 45 %. By this, the meat mar-keter has immediate access to the pet food market implying good options for the ecological and economical exploitation of  slaughter  by-products.  Dog’s  Nature  benefits  from  the reliable raw material supply.

Last year the range was considerably extended. Using inno-vative procedures new products can be made of alternative raw materials. Owing among others to these new items, the profit of Dog’s Nature quadruplicated in some segments.

Wetralog: new and efficientWestfleisch is convinced that a competent in-house logistic solution  is  necessary  to  serve  customers’  desires  fast  and professional. With the Wetralog Food-Logistik subsidiary, the corporation keeps  its  independency and flexibility  in terms of procurement. That is what also the facts show: While the number of Wetralog employees remained nearly unchanged, sales increased to now 85 m €.

In  the  previous  year,  the  Westfleisch  subsidiary  heavily  invested and has modernised  its entire vehicle fleet under the aspect of ”Green Logistics“. In order to keep the rise of freight  costs  as  low  as  possible,  to  reduce  polluting-  and noise emissions and to update the cooling technology, the cooling  devices  for  articulated  trailers  used  so  far  were  replaced  by  a  new  system.  That  offers  maximum  power while being environmentally sustainable. At the same time, articulated trailers with a high consumption were replaced too.  By  this,  Wetralog  was  capable  to  reduce  the  fuel  consumption most efficiently: The use of  the new cooling aggregates alone provides a reduction of the fuel consump-tion of ca. 20 %.

In  the audit  according  to  International Food Standard  (IFS) Wetralog once more achieved the best mark ”Higher Level“. In terms of quality Wetralog continuous to be en route with top level.

2009 2010 2011

Turnover m Euro  80.9  83.1  85.0

Employees  301  285  280

Pulling units  145  133  139

Pulled units  244  174  281

Wetralog facts

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Employees

Good employees are the companys’ backbone

We aim to enthuse young people for us, we visit apprentice-ship  fairs, offer practical experience  times,  cooperate with schools, high schools and educational  institutions.  In 2911, 41 young people started an apprenticeship at Westfleisch in eight different occupations. What makes us pride: In exami-nations, our apprentices rank in the top group.

•   The  Westfleisch  trainee  programme,  established  three years ago, is very successful. 21 of the so far 24 trainees remained  in  the  company.  The  trainee  programme, scheduled to take max. two years, is individually arranged for the attendees regarding time and content.

•   The  Westfleisch  qualification  programme  promotes  the social and methodical competence in particular. Employ-ees learn e.g. conversation techniques, moderation, pres-entation,  negotiation  techniques.  In  addition,  subject-specific  and  juristic  issues  are  addressed,  with  overly positive effect on everyday practice and understanding of processes as well as interdisciplinary teamwork.

•   Westfleisch  purposefully  attends  high-school  fairs.  The intention  behind  it  is  to  receive  more  applications  and  intensify the cooperation with science institutions.

Pension scheme, minimum wageWestfleisch invests annually approx. 800 000 € in the com-pany pension scheme. Employees can  further supplement the company’s grant by deferred compensation of addition-al payment like holiday pay or Christmas bonus.

Westfleisch  obliges  its  service  providers  to  pay  the  ”West-fleisch minimum wage“ of 7.50 €/h. Breach of contract  is subject to penalties, the withhold money is donated.

Internal improvement suggestion systemA  (my)  good  idea:  Westfleisch  staff  is  actively  involved  in  optimising  production  and  processes  or  reduce  risks.  The quality of suggestions improves year by year.  In 2011, with 61 of total 71 the rate of ideas realised was as high as never before.

A permanent task remains the improvement of work safety and  personal  health  protection.  Though  in  2011  no  life-threatening  accident  happened,  the  rather  low  thousand-man-rate  (subject  to  registration  number  of  accidents  at work per 1 000 employees) of 2010, which was 71.6, could not be sustained and slightly increased to 77.8 (Group with-out Wenova).

our staffIn 2011,  the number of employees slightly  fell  to 1,861 (– 3.3 %). In the Westfleisch eG the number of employees remained  almost  constant  with  779  (reporting  date 31.12.2011). The subsidiaries employed 1,078 staff mem-bers.

Most  part  of  the  personnel  (1,667)  works  full-time,  77 work part-time and 117 are apprentices. Times of absence involving  continued  remuneration  developed  very  gratifying in 2011: The rate was 0.36 % lower than in the previous year, now 4.59 %.

> The employee newsletter ”Wir bei Westfleisch“ (We at Westfleisch) is published on a regular basis.

WESTFLEISCH – Wir bei Westfleisch

2 April 2011

Wie bereits Ende letzten Jahres angekün-

digt, wird unser geschäftsführendes

Vorstands mitglied Dr. Bernd Cordes nach

über 22-jähriger Tätigkeit im Sommer in

den Ruhestand gehen.

Wir freuen uns, dass am 1. April sein

Nachfolger, Carsten Schruck, seine

Tätigkeit für die WESTFLEISCH aufgenom-

men hat.

Carsten Schruck ist 36 Jahre alt, verheira-

tet und hat zwei Söhne. Er war Mitglied

der Geschäftsleitung der VR Unterneh-

merberatung GmbH – einem gemein-

samen Tochter unternehmen der WGZ-

und DZ-Bank – und verantwortete das

Beratungsgeschäft im Agrarbereich und

der Nahrungs mittelindustrie.

Wir wünschen Herrn Schruck einen guten

Start in der Unternehmensgruppe, viel

Geschick und Erfolg für seine Vorstand-

stätigkeit und natürlich auch das Quent-

chen Glück, das man für diese Aufgabe

braucht. ■

Seit dem 1. September

2009 greift in der Euro-

päischen Union das Be-

rufskraftfahrerqualifika-

tionsgesetz (BKrFQG).

Um über das Jahr 2014

hinaus gewerblich Gü-

terkraftverkehr ausüben

zu können, müssen bis

dahin alle Kraftfahrer

der Führerscheinklasse

CE (ehemals Klasse 2)

fünf Module à sieben

Zeitstunden absolviert

haben.

Vorwiegend werden diese Schulungen

durch angemeldete Fahrschulen sowie

Bildungscenter angeboten. Gemessen an

dem zu erwartenden Schulungs volumen

von 2.000.000 Kraftfahrern à fünf Lehr-

gängen ist allerdings damit zu rechnen,

dass es Engpässe bei dieser Ausbildung

geben wird.

In Erwartung dieser Situation wurde im

Hause Wetralog bereits 2008 mit der

Ausbildung von Pascal Wiesner zum

Fahrschullehrer begonnen.

Diese Ausbildung schloss Herr Wiesner im

Juli 2010 ab, so dass die Wetralog GmbH

seit dem 15. September 2010 vom Regie-

rungspräsidenten Münster am Standort

Coesfeld zertifiziert wurde, Schulungen

im Rahmen der Berufskraftfahrerweiter-

qualifikation auszuführen.

Neben der Planungssicherheit bis zum

1. September 2014 alle eigenen Mitarbei-

ter entsprechend qualifiziert zu haben,

kann hier z.B. in Sachen Ladungs-

sicherheit auf die Besonderheiten der

Schlachtvieh- und Fleischtransporte ein-

gegangen werden.

Mittlerweile haben sich die jeweils sams-

tags stattfindenden Schulungen im

Hause etabliert und bis Ende März hatten

bereits über 200 Mitarbeiter ihr erstes

Modul „Image“ absolviert.

Nun werden bei den Regierungs-

präsidenten Detmold und Arnsberg

weitere Räumlichkeiten der Westfleisch

eG als Schulungsräume abgenommen, so

dass zukünftig an allen Fleischcentern

Schulungen stattfinden können. ■

Vorausschauend Handeln:

Fahrerschulungen im Hause Wetralog

Personalien:

Personalwechsel im Vorstand

Jürgen Wemhoff heißt der neue Mit-

geschäftsführer der Wetralog GmbH,

der am 15.3.2011 seine Tätigkeit auf-

nahm.

Herr Wemhoff ist 48 Jahre alt, verhei-

ratet, hat eine Tochter und kommt

gebürtig aus Langenberg bei

Gütersloh.

Nach der Ausbildung zum Speditions-

kaufmann als auch zum Kfz-Mechani-

ker übernahm Herr Wemhoff die

Geschäftsführung in der seit 3. Gene-

ration bestehende Spedition Wemhoff

in Rheda. Sein Handwerkszeug hat er

von der „Pike“ auf gelernt und die

Spedition national und international

aufgebaut.

Motorrad fahren gehört zu seinen

Lieblingsbeschäftigungen in der knap-

pen Freizeit.

Das gesamte Wetralog-Team freut sich

auf die Herausforderung und Neue-

rungen und wünscht einen erfolgrei-

chen Start. ■

Jürgen Wemhoff,

neuer Mitgeschäfts-

führer der Wetralog

GmbH

Carsten Schruck,

neuer Westfl eisch-Finanzvorstand

Geschick und Erfolg für seine Vorstand-

rlich auch das Quent-

chen Glück, das man für diese Aufgabe ■

Fahrerschulungen im Hause Wetralog

Carsten Schruck,

neuer Westfl eisch-Finanzvorstand

WESTFLEISCH – Wir bei Westfleisch

4 April 2010

• 40 Jahre (1970)Heinrich Gockeln, WF Paderborn, 01.02.• 35 Jahre (1975)Bernhard Beckmann, WF Coesfeld, 01.01.Theodor Hardinghaus, Wetralog, 01.01.Theodor Staub, WF Coesfeld, 15.01.Heinrich Uphoff, WF NVZ, 15.02.Siegfried Machnow, Barfuss, 24.02.

Erika Dingel, WF Lübbecke, 01.03.Fritz Klingenhagen, Wetralog, 10.03.• 30 Jahre (1980)Reinhard Malyga, Barfuss, 02.01.Josef Vogt, WF Paderborn, 02.01.Dieter Haugwitz, WF Hamm, 01.04.

• 25 Jahre (1985)Guenter Winking, Wetralog, 02.01.Manfred Lanfer, Wetralog, 07.01.Karl-Heinz Weiland, WF Hamm, 21.01.Ertan Gemici, Barfuss, 14.02.Angelika Kolinke, Barfuss, 18.02.Bärbel Speicher, Barfuss, 25.02.

Karlheinz Werth, WF Lübbecke, 13.03.Bernhard Fuest, Wetralog, 01.04.

• 20 Jahre (1990)Musa Becer, WF Lübbecke, 02.01.Arnold Röhr, WF Hamm, 02.01.Kazimierz Forysiak, Barfuss, 05.01.Sevke Acar, Barfuss, 15.01.Heinz Metze, Wetralog, 15.01.Kerstin Theile, Barfuss, 20.01.Sahizer Aktas, Barfuss, 22.01.Stephan Düttmann, WF Paderborn, 01.02.Esme Kuruel, Barfuss, 08.02.Ulrike Tomsa, Barfuss, 08.02.Eugen Gruschka, Barfuss, 23.02.Anja Ridder, Barfuss, 01.03.Bernd Schoblick, Barfuss, 17.04.Mathias-Michael Stiegelmeyer, WF Lübbecke,

17.04.

• 15 Jahre (1995)Alexander Kusnezow, WF Coesfeld, 02.03.

• 10 Jahre (2000)Andrej Loor, WF Paderborn, 01.01.Lilli Elkin, Barfuss, 17.01.Martin Fichtel, Wetralog, 17.01.Hiltrud Lenort, Barfuss, 17.01.Yvonne Pape, WF Zentrale, 19.01.Eugen Ibe, Wetralog, 24.01.Sergej Michel, Wetralog, 31.01.Thomas Grube, Wetralog, 01.02.Leonid Belikov, WF Coesfeld, 14.02.

Konstantin Malsam, WF Coesfeld, 14.02.Torsten Hartmann, WF Lübbecke, 15.02.Reinhard Rickert, WF Zentrale, 01.03.Sengül Ayas, Barfuss, 06.03.Meinhard Born, WF Zentrale, 13.03.

Marcel Stock, WF Coesfeld, 03.04.Franz-Josef Köhler, Wetralog, 12.04.Waldemar Enns, WF Lübbecke, 16.04.Anita Rahe, WF Lübbecke, 17.04.Joachim Rieckhoff, Wetralog, 17.04.

Anatolij Kaljuznij, Westfalenland, 27.04.

Betriebsjubiläen (Januar bis April 2010)

• 60 JahreFranciscus Engwerda, Wetralog, 08.01.Ulrich Meier, WF Paderborn, 10.01.Heinrich Uphoff, WF NVZ, 15.01.Radisa Lazic, Barfuss, 18.01.Hermann Klein, Wetralog, 08.03.Antonius Bertels, Westfalenland, 15.03.

Karl-Heinz Lehninger, Wetralog, 17.03.Franz-Josef Hüsken, Barfuss, 22.03.Doris Niemeyer, Wenova, 23.04.Josef Nienhaus, Wetralog, 26.04.

• 50 JahreAyse Bulut, Westfalenland, 01.01.Fritz-Peter Menneken, WF Paderborn, 13.01.

Sergej Moskalev, Westfalenland, 15.01.Wilhelm Sträter, Barfuss, 16.01.Teodor Dylong, Barfuss, 21.01.Willi Bürth, Barfuss, 01.02.Sazimet Yilmaz, Barfuss, 03.02.Viktor Ragowski, Wetralog, 04.02.

Werner Buss, Wetralog, 08.02.Karl Henjes, WF Lübbecke, 08.02.Albina Hammerschmidt, Westfalenland, 17.02.Martin Schramm, Barfuss, 17.02.Andreas Nowak, Barfuss, 21.02.Hartmut Wellmann, Barfuss, 03.03.Olaf Loch, Barfuss, 08.03.Fredi Konwicka, Barfuss, 15.03.Wolfgang Schmidt, Barfuss, 15.03.Eugen Kolesov, Wetralog, 16.03.Andreas Janke, Westpet, 19.03.Alexander Michel, Westfalenland, 20.03.

Georg Baack, WF Hamm, 22.03.Wilhelm Huchzermeier, WF Lübbecke, 28.03.Gisela Jänicke, Barfuss, 28.03.Nikolay Chepkiy, Westfalenland, 31.03.

Lothar Brune, Wenova, 04.04.Cornelia Bußmann, Barfuss, 15.04.Margarethe Christine Kaminski, Barfuss, 18.04.Udo Daniels, WF Paderborn, 29.04.

Runde Geburtstage (Januar bis April 2010)

ImpressumWestfleisch eG · Brockhoffstraße 11 · 48143 Münster

Tel. 02 51 / 4 93-0 · Fax 02 51 / 4 93-12 89www.westfleisch.de · eMail: [email protected]

Redaktion: Personalabteilungen der StandorteFür den Inhalt verantwortlich: Oliver Reich

Azubis gesucht (zum 1. August 2010)Wir haben noch freie Ausbildungsplätze:Westfalenland, Münster: Fachkraft für Lebensmitteltechnik

In Oer-Erkenschwick: Industriekaufmann/frau, Fleischer/in und Elektroniker/in für Betriebstechnik

In einigen Fleischcentern: Fleischer/in und Groß- und Außen handelskaufmann/frau,Fachkraft für Lebensmitteltechnik

Anschriften unter: www.westfleisch.de > Unternehmen > Standorte

• 40 Jahre (1970)Heinrich Gockeln, WF Paderborn, 01.02.• 35 Jahre (1975)Bernhard Beckmann, WF CoesfelTheodor Hardinghaus, Wetralog, 01.0Theodor Staub, WF Coesfeld, 15.01.

Betriebsjubiläen

Westfalenland, Münster: In Oer-Erkenschwick: In einigen Fleischcentern:

Anschriften unter: www.westfleisch.de > Unternehm

Fahrerschulungen im Hause Wetralog

Seit dem 1. September

BVV – BetrieblichesVerbesserungs-vorschlagswesenLiebe Mitarbeiter und Mitarbeiter-innen, betriebliche Abläufe sind nicht starr, sie verändern sich, richten sich nach kundenspezifischen Anforderun-gen sowie an interne Anforderungen wie Optimierung und Sicherheit.Durch Ihre Unterstützung und Anre-gung sorgen Sie dafür, dass die Ablaufprozesse nicht nur im gesam-ten Betrieb, sondern insbesondere an Ihrem Arbeitsplatz verbessert werden.

Nachdem im letzten Jahr ein Rück-gang an Vorschlägen zu verzeichnen war, wollen wir Sie nun auffordern mitzumachen bei unserem Ziel „100+“.

Wir glauben fest an Ihren Einfallsreich-tum. Stark begonnen haben wieder einmal die Mitarbeiter am Standort Lübbecke, die bisher 18 Verbesse-rungsvorschläge eingereicht haben. Hierunter waren auch Verbesserun-gen im Bereich der Arbeitssicherheit. Da uns dieses Thema sehr am Herzen liegt haben wir uns entschlossen, die ermittelten Prämien für Verbesse-rungsvorschläge aus dem Bereich zu verdoppeln. Ein weiterer Grund mit zu machen bei „(M) Eine gute Idee“. ■

„(M)Eine

gute Idee!“

WESTFLEISCH – Wir bei Westfleisch

3 April 2011

Die Auszubildenden aus dem 3. Lehrjahr kümmern sich jedes Jahr um die Weih-nachtsfeier für die Mitarbeiter in Coes-feld. In den Jahren zuvor wurde immer Geld für kleine Präsente eingesammelt, die dann am Tag der Feier an die Mit-arbeiter verschenkt wurden.

Weihnachten 2010 haben sich die Auszu-bildenden überlegt, dass mit dem Geld einmal etwas Anderes gemacht werden soll und haben der Kinderkrebshilfe in Münster eine Spende zukommen lassen!

Am Mittwoch, dem 24.11.2010, besuch-ten die Auszubildenden die Kinderkrebs-station der Uniklinik in Münster, um einen Scheck in Höhe von 1.400 € zu überrei-chen (700 € Mitarbeiterspende und 700 € Spende vom Betriebsrat). Sie konnten sich dort ein Bild machen,

wo das Geld hingeht. Frau Hüttemann, Vorsitzende der Kinderkrebshilfe Müns-ter e.V., erläuterte wofür die Spende verwendet wird:

Das Geld wird für ganz unter schiedliche Dinge genutzt, z.B. für sozial schwache Eltern, die sich den langen Aufenthalt in Münster bei ihren Kindern nicht leisten können. Diese bekommen dann einen täg-lichen Zuschuss oder die Übernachtung im Eltern-haus kostenlos. Des Weite-ren werden die Spenden auch für neue medizinische Geräte, Spielsachen für die Kinder oder in der Weih-nachtszeit für gesellige Ad-ventsnachmittage und auch für kleinere Weihnachtsge-schenke verwendet.

Weitere Aktivitäten der Kinderkrebshilfe Münster werden ausführlich unter www.kinderkrebshilfe-muenster.de beschrieben. ■

Erfolgreiche Spendenaktion der Coesfelder Azubis:

Coesfelder Mitarbeiter spenden an Kinderkrebshilfe

Wir bilden aus !Wir bieten qualifizierte Ausbildungen in folgenden Berufen (jeweils w/m):

• Industriekaufleute• Kaufleute im Groß-

und Außenhandel• Fleischer• Mechatroniker• Elektroniker für

Betriebstechnik• Industriemechaniker

• Fachinformatiker– Anwendungstechnik– Systemintegration

• Informatikkaufleute• Fachkraft für

Lebensmitteltechnik• Kaufleute für Spedition-

und Logistikdienstleistung

Wir bilden aus !Wir bilden aus !

Karriere-macher gesuchtMehr Infos unter:www.westfleisch.de

Auf Initiative der Coesfelder Azubis nimmt Christel Hütte-

mann, von der Kinderkrebsstation der Uniklinik Münster,

einen Spendenscheck in Höhe von 1.400 Euro entgegen.

700 Euro spendeten die Coesfelder Mitarbeiter, um weitere

700 Euro erhöhte der Betriebsrat. (v. l.: Tobias Wiesweg;

Christina Niemeier; Christel Hüttemann, Vorsitzende

Kinderkrebshilfe Münster e. V.; Pascal Sperber.

Theodor Hardinghaus, Wetralog, 01.01.Theodor Staub, WF Coesfeld, 15.01.Heinrich Uphoff, WF NVZ, 15.02.Siegfried Machnow, Barfuss, 24.02.

Erika Dingel, WF Lübbecke, 01.03.Fritz Klingenhagen, Wetralog, 10.03.

Reinhard Malyga, Barfuss, 02.01.Josef Vogt, WF Paderborn, 02.01.Dieter Haugwitz, WF Hamm, 01.04.

Guenter Winking, Wetralog, 02.01.Manfred Lanfer, Wetralog, 07.01.Karl-Heinz Weiland, WF Hamm, 21.01.Angelika Kolinke, Barfuss, 18.02.

Musa Becer, WF Lübbecke, 02.01.Arnold Röhr, WF Hamm, 02.01.Kazimierz Forysiak, Barfuss, 05.01.Sevke Acar, Barfuss, 15.01.Heinz Metze, Wetralog, 15.01.Kerstin Theile, Barfuss, 20.01.Sahizer Aktas, Barfuss, 22.01.Stephan Düttmann, WF Paderborn, 01.02.Esme Kuruel, Barfuss, 08.02.Ulrike Tomsa, Barfuss, 08.02.Eugen Gruschka, Barfuss, 23.02.Anja Ridder, Barfuss, 01.03.Bernd Schoblick, Barfuss, 17.04.Mathias-Michael Stiegelmeyer, WF Lübbecke,

17.04.

• 15 Jahre (1995)Alexander Kusnezow, WF Coesfeld, 02.03.

Alexander Kusnezow, WF Coesfeld, 02.03.

Lilli Elkin, Barfuss, 17.01.Martin Fichtel, Wetralog, 17.01.Hiltrud Lenort, Barfuss, 17.01.Yvonne Pape, WF Zentrale, 19.01.Eugen Ibe, Wetralog, 24.01.Sergej Michel, Wetralog, 31.01.Thomas Grube, Wetralog, 01.02.Leonid Belikov, WF Coesfeld, 14.02.Konstantin Malsam, WF Coesfeld, 14.02.Torsten Hartmann, WF Lübbecke, 15.02.Reinhard Rickert, WF Zentrale, 01.03.Sengül Ayas, Barfuss, 06.03.Meinhard Born, WF Zentrale, 13.03.

Marcel Stock, WF Coesfeld, 03.04.Franz-Josef Köhler, Wetralog, 12.04.Waldemar Enns, WF Lübbecke, 16.04.Anita Rahe, WF Lübbecke, 17.04.Joachim Rieckhoff, Wetralog, 17.04.

Anatolij Kaljuznij, Westfalenland, 27.04.

Franciscus Engwerda, Wetralog, 08.01.

Antonius Bertels, Westfalenland, 15.03.Karl-Heinz Lehninger, Wetralog, 17.03.

Fritz-Peter Menneken, WF Paderborn, 13.01.

Werner Buss, Wetralog, 08.02.

Werner Buss, Wetralog, 08.02.

Werner Buss, Wetralog, 08.02.Karl Henjes, WF Lübbecke, 08.02.

Karl Henjes, WF Lübbecke, 08.02.Albina Hammerschmidt, Westfalenland, 17.02

Albina Hammerschmidt, Westfalenland, 17.02.Martin Schramm, Barfuss, 17.02.

Martin Schramm, Barfuss, 17.02.Andreas Nowak, Barfuss, 21.02.

Andreas Nowak, Barfuss, 21.02.Hartmut Wellmann, Barfuss, 03.03.

Hartmut Wellmann, Barfuss, 03.03.Olaf Loch, Barfuss, 08.03.Olaf Loch, Barfuss, 08.03.Fredi Konwicka, Barfuss, 15.03.

Fredi Konwicka, Barfuss, 15.03.Wolfgang Schmidt, Barfuss, 15.03.

Wolfgang Schmidt, Barfuss, 15.03.Eugen Kolesov, Wetralog, 16.03.

Eugen Kolesov, Wetralog, 16.03.Andreas Janke, Westpet, 19.03.

Andreas Janke, Westpet, 19.03.

Andreas Janke, Westpet, 19.03.Alexander Michel, Westfalenland, 20.03.

Alexander Michel, Westfalenland, 20.03.Georg Baack, WF Hamm, 22.03.

Georg Baack, WF Hamm, 22.03.Wilhelm Huchzermeier, WF Lübbecke, 28.03.

Wilhelm Huchzermeier, WF Lübbecke, 28.03.Gisela Jänicke, Barfuss, 28.03.

Gisela Jänicke, Barfuss, 28.03.Nikolay Chepkiy, Westfalenland, 31.03.

Nikolay Chepkiy, Westfalenland, 31.03.Lothar Brune, Wenova, 04.04.

Lothar Brune, Wenova, 04.04.Cornelia Bußmann, Barfuss, 15.04.Margarethe Christine Kaminski, Barfuss, 18.04.Udo Daniels, WF Paderborn, 29.04.

Runde Geburtstage (Januar bis April 2010)

ImpressumWestfleisch eG · Brockhoffstraße 11 · 48143 Münster

Tel. 02 51 / 4 93-0 · Fax 02 51 / 4 93-12 89www.westfleisch.de · eMail: [email protected]

Redaktion: Personalabteilungen der StandorteFür den Inhalt verantwortlich: Oliver Reich

Theodor Staub, WF Coesfeld, 15.01.Heinrich Uphoff, WF NVZ, 15.02.Siegfried Machnow, Barfuss, 24.02.

Erika Dingel, WF Lübbecke, 01.03.Fritz Klingenhagen, Wetralog, 10.03.

Reinhard Malyga, Barfuss, 02.01.Josef Vogt, WF Paderborn, 02.01.Dieter Haugwitz, WF Hamm, 01.04.

Guenter Winking, Wetralog, 02.01.Manfred Lanfer, Wetralog, 07.01.Karl-Heinz Weiland, WF Hamm, 21.01.Ertan Gemici, Barfuss, 14.02.Angelika Kolinke, Barfuss, 18.02.Bärbel Speicher, Barfuss, 25.02.

Franciscus Engwerda, Wetralog, 08.01.Ulrich Meier, WF Paderborn, 10.01.Heinrich Uphoff, WF NVZ, 15.01.

Hermann Klein, Wetralog, 08.03.Antonius Bertels, Westfalenland, 15.03.Karl-Heinz Lehninger, Wetralog, 17.03.Franz-Josef Hüsken, Barfuss, 22.03.Doris Niemeyer, Wenova, 23.04.Josef Nienhaus, Wetralog, 26.04.

Ayse Bulut, Westfalenland, 01.01.Fritz-Peter Menneken, WF Paderborn, 13.01Sergej Moskalev, Westfalenland, 15.01.

Runde Geburtstage

ten Betrieb, sondern insbesondere an Ihrem Arbeitsplatz verbessert werden.

Nachdem im letzten Jahr ein Rück-gang an Vorschlägen zu verzeichnen war, wollen wir Sie nun auffordern mitzumachen bei unserem Ziel „100+“.

Wir glauben fest an Ihren Einfallsreich-tum. Stark begonnen haben wieder einmal die Mitarbeiter am Standort Lübbecke, die bisher 18 Verbesse-rungsvorschläge eingereicht haben. Hierunter waren auch Verbesserun-gen im Bereich der Arbeitssicherheit. Da uns dieses Thema sehr am Herzen liegt haben wir uns entschlossen, die ermittelten Prämien für Verbesse-rungsvorschläge aus dem Bereich zu verdoppeln. Ein weiterer Grund mit zu machen bei „(M) Eine gute Idee“. ■

„„(M)(M)(M)(M)Eine Eine Eine Eine Eine

gute gute gute gute gute gute Ide

e!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“Idee!“

3 April 2011

Weihnachten 2010 haben sich die Auszu-bildenden überlegt, dass mit dem Geld einmal etwas Anderes gemacht werden soll und haben der Kinderkrebshilfe in Münster eine Spende zukommen lassen!

Sie konnten sich dort ein Bild machen, wo das Geld hingeht. Frau Hüttemann, Vorsitzende der Kinderkrebshilfe Müns-ter e.V., erläuterte wofür die Spende verwendet wird:

Das Geld wird für ganz unter schiedliche Dinge genutzt, z.B. für sozial schwache Eltern, die sich den langen Aufenthalt in Münster bei ihren Kindern nicht leisten können. Diese bekommen dann einen täg-lichen Zuschuss oder die Übernachtung im Eltern-haus kostenlos. Des Weite-ren werden die Spenden auch für neue medizinische Geräte, Spielsachen für die Geräte, Spielsachen für die Kinder oder in der Weih-Kinder oder in der Weih-nachtszeit für gesellige Ad-nachtszeit für gesellige Ad-ventsnachmittage und auch ventsnachmittage und auch für kleinere Weihnachtsge-für kleinere Weihnachtsge-schenke verwendet.

Weitere Aktivitäten der Kinderkrebshilfe Weitere Aktivitäten der Kinderkrebshilfe Münster werden ausführlich unter Münster werden ausführlich unter www.kinderkrebshilfe-muenster.de www.kinderkrebshilfe-muenster.de beschrieben. ■■

Wir bilden aus !Wir bilden aus !Wir bieten qualifizierte Ausbildungen in folgenden Berufen (jeweils w/m):

• Industriekaufleute• Kaufleute im Groß-

und Außenhandel• Fleischer• Mechatroniker• Elektroniker für

Betriebstechnik• Industriemechaniker

• Fachinformatiker– Anwendungstechnik– Systemintegration

• Informatikkaufleute• Fachkraft für

Lebensmitteltechnik• Kaufleute für Spedition-

und Logistikdienstleistung

Karriere-macher gesuchtMehr Infos unter:www.westfleisch.de

Auf Initiative der Coesfelder Azubis nimmt Christel Hütte-

mann, von der Kinderkrebsstation der Uniklinik Münster,

einen Spendenscheck in Höhe von 1.400 Euro entgegen.

700 Euro spendeten die Coesfelder Mitarbeiter, um weitere

700 Euro erhöhte der Betriebsrat. (v. l.: Tobias Wiesweg;

Christina Niemeier; Christel Hüttemann, Vorsitzende

Kinderkrebshilfe Münster e. V.; Pascal Sperber.

P E R S O N A L - S E R V I C E G M B H

Wirbei Westfleisch bei Westfleisch

1April 2012

….der Winter ist vorbei, so schreiben es

die Zeitungen. Welcher Winter? Dieses

nasskalte und trübe Wetter, kaum

Schnee, kaum sonnige Tage mit knackig

kalten Temperaturen, die zum Spazieren-

gehen eingeladen haben. Aber was soll’s,

alles Schnee von gestern, denn:Der Frühling kommt! Alles erwacht, die

Natur, Körper und Geist, alle Anzeichen

stehen auf Go und jeder packt mit an.

Auch wir sind bereit, uns den kommen-

den Herausforderungen zu stellen.

Hierzu ist es mir wichtig, ein Thema wie-

der aufzugreifen, das immer noch aus-

baufähig ist, das betriebliche Vorschlags-

wesen.Die Idee, die dahintersteckt ist ebenso

einfach wie genial; Sie sagen uns, wie wir

Betriebsabläufe verbessern können, da-

durch erleichtern Sie sich die Arbeit, wir

sparen Ressourcen und können Ihnen

eine Prämie zahlen. Auch kleinste Verän-

derungen optimieren die Prozesse. Eine

Anerkennungsprämie für vernünftige

Vorschläge, die jedoch nicht umsetzbar

sind, zahlen wir genau so gerne, wie eine

höhere Prämie für umsetzbare Vor-

schläge. Wichtig ist, dass Sie sich über

Ihren Arbeitsplatz und dessen Umge-

bung Gedanken machen. Der Unfall-

schutz, die körperliche Belastung, die

Arbeitsabläufe, Sie haben es in der Hand

etwas zu verbessern. Insbesondere die

Arbeitssicherheit liegt uns am Herzen

und zahlen seit letztem Jahr den doppel-

ten Prämienbetrag aus, wenn ein ent-

sprechender Vorschlag eingereicht wird.Nun sind Sie an der Reihe. Zeigen Sie uns,

dass Sie Ideen haben, die das Arbeiten

einfacher, besser und vor allem siche-

rer machen. Gehen Sie auf die Mitar-

beiter der Personalabteilung zu. Sch-

reiben Sie den Vorschlag auf oder

teilen Sie uns diesen mit. Wir notieren

ihn, lassen in durch die Fachabteilung

prüfen und gemeinsam mit dem Be-

triebsrat entscheiden wir über Ihren An-

trag.

Wir möchten Sie ausdrücklich ermutigen,

uns Vorschläge einzureichen, Sie können

nur gewinnen. Lassen Sie uns gemein-

sam das Jahr 2012 mit positiven Verän-

derungen im Umfeld Ihres Arbeitsplatzes

zu einem erfolgreichen Jahr werden. ■

Ihr Oliver Reich

April 2012

Sehr geehrte Mitarbeiterinnen,

sehr geehrte Mitarbeiter,

Oliver Reich,Leiter Personal

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ANNuAL REPORT 2011

38 Group’s Profit and loss statement39 Key Figures

Operating Figures

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ANNUAL REPORT 2011

38

Group’s Profit and Loss Statement

for the period from 01.01. to 31.12. 2011 2010

e e e e

1.  Revenues  2 206 904 082.61    1 930 422 878.962.  Inventory variance of finished and    half-finished products  7 870 491.16    12 303 385.563.  Other operating income        26 907 499.82   2 241 718 073.59        15 304 328.58    1 958 030 593.104.  Purchases  a)  Expenses for raw material, auxiliaries,  

and consumables for purchased goods  1 800 942 981.32    1 553 878 507.68  b)  Expenses for third party services       187 243 947.92    1 988 186 929.24       176 090 785.74    1 729 969 293.42       253 531 144.35    228 061 299.685.  Personnel expenses  a) Wages and salaries  73 224 205.74    71 799 943.15  b)  Social security contributions and expenses 

for pensions E 821 123.82  14 234 097.81    14 127 522.14(prior year E 1 116 594.06)                             x    87 458 303.55                            X    85 927 465.29

6.  Depreciation and amortisation of assets  22 174 933.46    19 041 880.187.  Other operational depreciations     128 264 533.21    150 439 466.67      110 342 651.50    129 384 531.688.  Revenues from participations and    business assets    9 881.48    8 950.409.  Revenues from associated enterprises  1 127 735.98    2 786 086.8710. Earnings from other securities and    asset exposure  14 882.90    7 621.6611. Other interest and similar income from  930 448.97    935 613.39   discounting E 46 496.10   (prior year E 52 462.10)                             x    2 082 949.33                            X    3 738 272.3212. Depreciation of financial assets and    securities of the circulating assets  5 120.00    15 245.0913. Interest and similar expenses from  9 136 124.46    7 845 101.24  accumulation E 566 433.00   (prior year E 564 869.00)                             x    9 141 244.46                            X    7 860 346.33 14.  Earning of ordinary business    8 575 079.00    8 627 228.7015. Extraordinary expenses    125 000.00    289 615.9616.  Tax on income and profit, deferred taxes  3 515 085.92    2 032 738.94 

thereon E 260 294.20 (prior year E 63 041.18)17. Other taxes             417 204.57           3 932 290.49              407 197.52           2 439 936.46 18. Annual profit    4 517 788.51    5 897 676.2819. Minority annual profit                18 958.26                  23 456.38 20. Group annual profit    4 498 830.25    5 874 219.9021. Accumulated profit    7 888 160.78    8 575 823.2322. Allocation to reserves           3 975 847.14             3 283 820.08 23. Net profit           8 411 143.89          11 166 223.05      

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Westfleisch

ANNUAL REPORT 2011

39

Key Figures

2007 to 2011, incl. pet food

2007 2008 2009 2011

1 700

1 800

1 900

2 000

2 100

2 200 1 000 000

950 000

900 000

850 000

800 000

750 000

In m Euros In tons

1 684 m €

764 100 t820 600 t 812 900 t

857 300 t883 000 t

2 009 m €

1 887 m €

1 930 m €

2 206 m €

Turn over

Sales

Group balance: turnover and sales

20101 600 700 000

2007 2008 2009 2010

5 000

37.22 % 35.49 % 45.74 % 46.26 %Equity ratio

10 00015 00020 000

120 000130 000140 000150 000160 000170 000180 000

330 000340 000350 000360 000370 000380 000390 000400 000

0

In t Euros

325 350 T€

121 090 T€

128 309 T€149 380 T€

161 275 T€

175 740 T€

361 563 T€

326 562 T€

348 645 T€

413 293 T€

Total assets

Owner’s equity

Annual profi t

Investments

Depreciation and amortisation

2007 to 2011, incl. Westfl eisch Finanz AG

Group status

2011

42.50 %

320 000

410 000420 000

25 00030 00035 000

2007 to 2011

4 100

4 200

4 300

4 400

4 500

4 600

2 000

2 050

2 100

1 950

1 900

1 850

4 374

1 881

1 953

1 940

1 9251 860

4 499

4 608 4 591

4 475

Members

Employees

Group balance: members and employees

2007 2008 2009 20112010

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WEstFlEIsCH eG

48143 Münster · Brockhoffstraße 11 · Germany48047 Münster · Postfach 8844 · Germany

Telephone +49 (0) 2 51 4 93-0Telefax +49 (0) 2 51 4 93-12 89

eMail: [email protected]

Amtsgericht/Local court MünsterGnR 307

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