improve the effectiveness of product launches

Click here to load reader

Post on 07-Nov-2014

437 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

SDL Social Intelligence worked with Forrester Research to develop a better understanding of how businesses manage product launches. Here's what we found.

TRANSCRIPT

  • 1. Improve the Effectiveness of Product Launches SDL Social Intelligence Division
  • 2. SDL Social Intelligence recently worked with Forrester Research to develop a better understanding of how businesses manage product launches. This is what we found: 2 89%89% say IMPROVING them is a PRIORITY. Only 5% of Product launch professionals (PLP's) are not confident with their Product Launches 5%
  • 3. The launch data that Product Launch Professionals USE MOST ..is the same data they TRUST LEAST
  • 4. MANY METRICS INFORM PRODUCT LAUNCHES Which of the following types of data do you use during the product launch lifecycle? 4 Ad hoc custom quantitative data (e.g. surveys and questionnaires about a specific issue or topic) Standard tracking data (e.g. Net Promoter Score [NPS]; customer or product satisfaction) Voice of the consumer data (e.g. support and service call logs, feedback from sales and retail teams) 91% 90% 84% 50% 100%BASE = 174 Product Launch Professionals
  • 5. BUSINESSES DONT VALUE THE DATA THEY COLLECT How do you rate each type of data in making product launches successful? 5 Manual data collection from social media Automated data collection from social media Standard tracking data 2.89 2.68 2.23 3 5 BASE = 174 Product Launch Professionals 421
  • 6. While ALL PLPs recognize the value of real-time data for Product Launch Optimization, most of the measuring happens PRE or POST launch.
  • 7. COMPANIES MEASURE BEFORE AND AFTER PRODUCT LAUNCHES Thinking about a typical product launch, at which point(s) in the launch lifecycle does your organization collect data? 7 During product launch Prior to product launch 70% 54% 64% 50% 100%BASE = 174 Product Launch Professionals After product launch
  • 8. It is not a question of IF social data should play a critical role in Product Launch Optimization Strategy, just a question of HOW to use it within an organization.
  • 9. 9
  • 10. Copyright 2008-2013 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. More Social Intelligence at www.sdl.com/si