improved digital strategy to bring axa to the top
TRANSCRIPT
AXA ADVISOR’S
DIGITAL
STRATEGY
T H E KE Y T
O OU R C
O M P A N Y ’ S S
U C C E S S
TARGET AUDIENCE
40-55
SEARCH
ENGINE
OPTIMIZATION
(SEO)
INSURANCE, RETIREMENT, FAMILY, FINANCE, SECURITY
WEBSITE CREATIVITY
SOCIAL MEDIA - FACEBOOK
SOCIAL MEDIA - TWITTER
MOBILE APP/WEBSITE
EMAIL MARKETING
MASS EMAILING HURTS THE REPUTATION
TELEVISION ADVERTISEMENTS