improved questions on 22 chapters
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Improving Questions on 22 Chapters
Myrtle FrantillaApril 2011
http://myrtlefrantilla.blogspot.com/ 1
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Ch 3: Gathering Information and Scanning the Environment
April 2011Avellana - Frantilla
http://myrtlefrantilla.blogspot.com/
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What is considered Internal Records and Marketing Intelligence?
3http://kavellana.blogspot.com
A. Order-to-Payment Cycle
B. Sales Information System
C. Database/Warehousing/Data Mining
D. Marketing Intelligence System
E. All of the above
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1. Which is NOT a technological aspect included in shaping the business landscape?
4http://kavellana.blogspot.com
A. Pace of change
B. Opportunities for innovation
C. Varying R&D budgets
D. Increased regulation of change
E. Order to Payment Cycle
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Environmental Forces Shaping the Business Landscape
5http://kavellana.blogspot.com
• Technological
• Pace of change
• Opportunities for innovation
• Varying R&D budgets
• Increased regulation of change
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Internal Records and Marketing Intelligence
6http://kavellana.blogspot.com
Order-to-Payment Cycle
Databases, Warehousing,
Data Mining
Marketing Intelligence
System
Sales Information System
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1. Which is NOT a technological aspect included in shaping the business landscape?
7http://kavellana.blogspot.com
A. Pace of change
B. Opportunities for innovation
C. Varying R&D budgets
D. Increased regulation of change
E. Order to Payment Cycle
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Ch 13: Developing Price Strategies and Programs
Bohong Li - Frantilla
http://myrtlefrantilla.blogspot.com/
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“Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?
A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price
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2. There are six steps in setting price. In the following steps, What is the fourth step?
A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price
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Steps in Setting Price
1. Select the price objective2. Determine demand3. Estimate costs4. Analyze competitor price mix5. Select pricing method6. Select final price
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2. There are six steps in setting price. In the following steps, What is the fourth step?
A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price
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Ch 5: Creating Customer Value, Satisfaction, and Loyalty
April 2011Cabunilas - Frantilla
http://myrtlefrantilla.blogspot.com/
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4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.
http://cabunilasmichelle.blogspot.comKotler, Keller, Marketing Management,
13th ed.
A. PerformanceB. MarketingC. QualityD. VariationE. None of the Above
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3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.
http://cabunilasmichelle.blogspot.comKotler, Keller, Marketing Management,
13th ed.
A. TrueB. False
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Concept 3: Product and Service Quality
http://cabunilasmichelle.blogspot.comKotler, Keller, Marketing Management,
13th ed.
WHAT IS
FITNESS FOR USE?
CONFORMANCE TO REQUIREMENTS?
FREEDOM FROM VARIATION?
QUALITY?
QUALITYIs the total feature and characteristic of a product or service that has an ability to satisfy needs.
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3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.
http://cabunilasmichelle.blogspot.comKotler, Keller, Marketing Management,
13th ed.
A. TrueB. False
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Ch 17: Designing and Managing Integrated
Marketing Communication
April 15, 2011Obar - Frantilla
http://jankenneth-obar.blogspot.com
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This is the part of the receiver’s response that the receiver communicates back to the sender?
A. ReplyB. ResponseC. FeedbackD. ReactionE. Comment
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http://jankenneth-obar.blogspot.com
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4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.
A. ReplyB. ResponseC. FeedbackD. ReactionE. Comment
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http://jankenneth-obar.blogspot.com
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8 Elements of the Communication Process
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http://jankenneth-obar.blogspot.com
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http://jankenneth-obar.blogspot.com
Feedback: The part of receiver’s response that the receiver communicates back to the sender
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4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.
A. ReplyB. ResponseC. FeedbackD. ReactionE. Comment
23
http://jankenneth-obar.blogspot.com
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http://sheilanorturingan.blogspot.com
Ch 10:Identifying Market Segments
&Targets
April 14, 2011Turingan - Frantilla
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5. Market Segmentation means?
A. Identifying distinct group of buyers.
B. Selecting market segment/s to enter.
C. Communicating the benefits of the company’s market offering.
D. Connecting with all customers in large, broad or diverse market.
E. All of the above
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http://sheilanorturingan.blogspot.com
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5. Which of the following best describes Market Segmentation?
A. Identifying distinct group of buyers.
B. Selecting market segment/s to enter.
C. Communicating the benefits of the company’s market offering.
D. Connecting with all customers in large, broad or diverse market.
E. All of the above
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http://sheilanorturingan.blogspot.com
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To compete more effectively:TARGET MARKETING
Market Segmentation>identify distinct groups
Market Targeting>select segment to
enter
Market Positioning>communicate offeringhttp://sheilanorturingan.blogspot.com
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Market Segmentation defined as:
> identifying distinct groups of buyers who differ in their needs and preferences
http://sheilanorturingan.blogspot.com
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Identifying consumers throughSegment Marketing
http://sheilanorturingan.blogspot.com
Market segment
Group based onsimilar needs &wants
Decide which to target
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5. Which of the following best describes Market Segmentation?
A. Identifying distinct group of buyers.
B. Selecting market segment/s to enter.
C. Communicating the benefits of the company’s market offering.
D. Connecting with all customers in large, broad or diverse market.
E. All of the above
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http://sheilanorturingan.blogspot.com
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April 2011Wenceslao - Frantilla
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6. What should be done when Developing Brand Strategies?
A. Devise Brand StrategyB. Establish image dimensionsC. Choose Brand ElementsD. All of the AboveE. None of the Above
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6. What should be done when Developing Brand Strategies?
A. Devise Brand StrategyB. Establish image dimensionsC. Choose Brand ElementsD. All of the AboveE. None of the Above
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Analyzing Consumer Markets
Fidel - FrantillaApril 15, 2011
Top 10 Learning Questions for Chapter 06 :
http://rustie27.blogspot.com/
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10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ?
A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above
http://rustie27.blogspot.com/
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7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?
A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above
http://rustie27.blogspot.com/
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Concept # 10
Perceived Risk
Functional
Physical
Financial
Social
Psychological
Time
http://rustie27.blogspot.com/
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7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ?
A. Market RisksB. Perceived RisksC. Organizational RisksD. Money RisksE. None of the Above
http://rustie27.blogspot.com/
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TOP 10 Learning Questions for
Ch 9: Creating Brand Equity
Gan - FrantillaApril 2011
http://taeyangxinyi.blogspot.com
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Which of the following is not a role on a brand portfolio?
A. Cash CowsB. FlankersC. Low-End Entry LevelD. Niche MarketerE. High-End Prestige
http://taeyangxinyi.blogspot.com
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8. All of which are roles of a brand portfolio except _______________?
A. Cash CowsB. FlankersC. Low-End Entry LevelD. Niche MarketerE. High-End Prestige
http://taeyangxinyi.blogspot.com
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Brand Roles on a Brand PortfolioWhat brand type is the product?
40http://taeyangxinyi.blogspot.com
From Philip Kotler’s, Marketing Management, 13th ed.
FLANKERS
CASH COWS
LOW-ENDENTRY LEVEL
HIGH-ENDPRESTIGE
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Niche is a type of market segmentation, not a role on a brand portfolio
41http://taeyangxinyi.blogspot.com
From Philip Kotler’s, Marketing Management, 13th ed.
FLANKERSFighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position
CASH COWSBrands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support
LOW-END ENTRY LEVELRelatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand
HIGH-END PRESTIGEBrands that add prestige and credibility to the entire portfolio
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8. All of which are roles of a brand portfolio except _______________?
A. Cash CowsB. FlankersC. Low-End Entry LevelD. Niche MarketerE. High-End Prestige
http://taeyangxinyi.blogspot.com
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TOP 10 Learning Questions for
Chapter 1: Defining Marketing for the 21st
Century
Abendan - FrantillaApril 2011
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The following are examples of communication channels except:
A. Clear’s Black Valentines EventB. McDonald’s “BF/GF” TV adC. Sun Life door-to-door agentsD. P.Noy’s campaign postersE. None of the above
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9. Which is NOT an example of communication channels?
A. Clear’s Black Valentines EventB. McDonald’s “BF/GF” TV adC. Sun Life door-to-door agentsD. P.Noy’s campaign postersE. None of the above
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Marketers may use different kinds of Marketing Channels
Communication Channels
radiotv
billboards
events
Examples:
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Distribution Channelswholesalers
retailersdoor to door agents
Examples:
Marketers may use different kinds of Marketing Channels
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Service Channels
Example:
banks
warehouses
Marketers may use different kinds of Marketing Channels
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9. The following are examples of communication channels except:
A. Clear’s Black Valentines EventB. McDonald’s “BF/GF” TV adC. Sun Life door-to-door agentsD. P.Noy’s campaign postersE. None of the above
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Silubrico - Frantilla
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10. All of which are included in Business Unit Strategic Planning Process except
A. Business MissionB. SWOT analysisC. Goal FormulationD. Strategy FormulationE. Marketing Innovation
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10. All of which are included in Business Unit Strategic Planning Process except
A. Business MissionB. SWOT analysisC. Goal FormulationD. Strategy FormulationE. Marketing Innovation
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Gura
Guray - Frantilla
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11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________
A. StyleB. FeasibilityC. BelievabilityD. TechnologicalE. None of the above
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11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________
A. StyleB. FeasibilityC. BelievabilityD. TechnologicalE. None of the above
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Zaragoza – Frantilla
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12. All of which are companies’ goal in market positioning except
A. Greatest market shareB. Product quality leadershipC. Largest Market SkimmingD. Product price leadershipE. Maximum current profit
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12. All of which are companies’ goal in market positioning except
A. Greatest market shareB. Product quality leadershipC. Largest Market SkimmingD. Product price leadershipE. Maximum current profit
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Serranno - Frantilla
Serrano - Frantilla
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13. Which of the following is NOT a type of Marketing Control?
A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability Control E. Strategic Control
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13. Which of the following is NOT a type of Marketing Control?
A. Annual Plan ControlB. Efficiency ControlC. Cost ControlD. Profitability Control E. Strategic Control
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Quizon - Frantilla
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14. What is NOT a decision that management faces in consumer – goods market testing?
A. How many cities?B. Which cities?C. Length of testD. What informationE. None of the above
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14. What is NOT a decision that management faces in consumer – goods market testing?
A. How many cities?B. Which cities?C. Length of testD. What informationE. None of the above
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15. ______ is a kind of business orientation that
puts the customer at the heart of the business.
A. Product OrientationB. Geographical OrientationC. Market OrientationD. Competence OrientationE. None of the Above
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15. ______ is a kind of business orientation that
puts the customer at the heart of the business.
A. Product OrientationB. Geographical OrientationC. Market OrientationD. Competence OrientationE. None of the Above
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16. ______ is the most versatile type of contact method and requires more administrative planning and supervision
A. Telephone InterviewB. Online InterviewC. Personal InterviewD. Mail QuestionnaireE. Both A&B
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16. ______ is the most versatile type of contact method and requires more administrative planning and supervision
A. Telephone InterviewB. Online InterviewC. Personal InterviewD. Mail QuestionnaireE. Both A&B
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17. ____ is an advertising objective wherein the goal is to stimulate repeat purchase of products?
A. Informative advertisingB. Persuasive advertisingC. Reminder advertisingD. Reinforcement advertisingE. None of the above
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17. ____ is an advertising objective wherein the goal is to stimulate repeat purchase of products?
A. Informative advertisingB. Persuasive advertisingC. Reminder advertisingD. Reinforcement advertisingE. None of the above
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18. ____ is NOT included in stages of Internationalization.
A. No regular export activitiesB. Market products/services
internationallyC. Export via independent agentsD. Establish sales subsidiariesE. Establish production facilities abroad
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18. ____ is NOT included in stages of Internationalization.
A. No regular export activitiesB. Market products/services
internationallyC. Export via independent agentsD. Establish sales subsidiariesE. Establish production facilities abroad
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19. ____ is not a characteristic that distinguishes business market from consumer market.
A. Fewer, larger buyersB. Close supplier-customer relationshipC. Elastic demandD. Fluctuating demandE. Geographically concentrated buyers
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19. ____ is not a characteristic that distinguishes business market from consumer market.
A. Fewer, larger buyersB. Close supplier-customer relationshipC. Elastic demandD. Fluctuating demandE. Geographically concentrated buyers
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20. Which among the following is NOT a part of Wholesaling function?
A. Selling and PromotingB. Bulk BreakingC. Management services and counselingD. Buying and assortment buildingE. Cost Bearing
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20. Which among the following is NOT a part of Wholesaling function?
A. Selling and PromotingB. Bulk BreakingC. Management services and counselingD. Buying and assortment buildingE. Cost Bearing
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Improving Questions on 22 Chapters
Myrtle FrantillaApril 2011
http://myrtlefrantilla.blogspot.com/ 128