improving communication & collaboration in the age of ... · improving communication &...
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Flickr photo by Will Lion
Improving communication & collaboration in the age of social media
May 28, 2018Marco Campana www.marcopolis.org
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Our agenda
Technology to collaborate with clients and other stakeholders
Be strategic: How do they access info?
Promising practices & emerging trends
Learning and staying up to date
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● Serving● Informing● Marketing● Collaborating
● Sharing● Knowledge transfer● Collaborating● Project Management
Technology to collaborate with clients and other stakeholders:
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It's not all about technology
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Get to know your audience, community, clients.
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Assess information problems experienced by them
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Major Trends – newcomers & techFamily and friends have continued to be a major source of settlement information for immigrants
Peer and Informal networks are important● Immigrant outcomes depend on source of information
Internet is a key channel for info (websites, networks, messaging)● Employed immigrants are looking for employment information
In-language media is a priority channel● Lack of translated materials
Immigrants trust ethno-cultural media● Little information is being channelled through traditional media,
even less thru ethnic media● Traditional advertising is still very effective
Cultural demographics matter regarding media access
Women immigrants are under informed, fare worse than men
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New immigrants spend 54%
more time per day on mobile
devices
2014
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Using the Internet towards Greater Engagement and Empowerment of Immigrants in Canada - 2017
● Immigrants use the Internet more in Canada than they did in their home countries;
● Over 70% of participants, have/use a laptop & smartphone. 70.9% have an Internet connection at home.
● They use the Internet to understand Canadian culture.● The Internet allows autonomy in the movement, in the
development of linguistic skills and in knowledge.● Respondents use the Internet to stay in touch with
relatives in the country of origin.
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112,956 members
113,049 members
and many more, including in other languages...
33, 390 members
572,056 members
25,530 members
30,288 members (before relaunch)
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Newer, and harder to track
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Digital Divide
Factors:● Income & price● Data caps● Location (urban vs
rural)
Second level:● Education● Age● Gender● Language & culture
Not just access, but literacy and digital literacy matter.
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Digital DivideSecond level digital divide: resources including health care
access, government documents, and businesses are transitioning online. Digital literacy and technological understanding will be a key factor in the future for ensuring access to such things.
97.7% of high income households have high speed internet access at home. Only 58% low income households have access to the internet at home.
A 2017 study found that rural areas of the Halton region had very limited connectivity, to the point of almost no connectivity
Mississauga - a plan to support at-risk citizens, youth, new immigrants, and others by building a digital ecosystem that provides access to digital services and support.
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Be strategic
3 simple tips from QUIS:
1. Make security and privacy a priority.
2. Make sure it's accessible for your target clients. Targeting your audience can be complex. TALK TO YOUR CLIENTS.
3. Test technology/online solutions with different types of hardware - phone, desktop, laptop, tablet.
Test with staff, in terms of how it will be used, how functional/operational/user friendly it is.
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Nonprofit Service Canvas
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Emerging trends
Automation
Chat bots
Artificial Intelligence (AI)
Messaging apps/groups
Security/privacy & encryption
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Learn
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Learn. Then Leap.
Visit www.marcopolis.org for links and more resources